Senior Sales Director: AI-Driven Growth & Team Leadership

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Location: London, United Kingdom

About the role:

This is a senior sales role that requires you to achieve your own sales targets as well as motivate, train , nurture and develop a team of sales executives. It is a multiskilled role that requires you to be able to sell - and manage and coach the team to deliver on their individual sales targets that contribute to the overall team target.

What you will be doing:

• Lead, coach, and develop a team of sales executives — supporting individual deal progression, building their skills, and holding each person accountable to their target
• Build a team environment characterised by trust, open communication, and structured accountability — where performance is tracked clearly and support is available when it's needed
• Own the sales executives' training programme — ensuring the team is fluent in sales stories, the business development process, RFP and design standards, and the tools and techniques that support consistent delivery
• Ensure every team member has the education, training, and access to resources needed to operate independently and effectively
• Run weekly 30-minute progress meetings with each team member — enabling the salesperson to minute and set SMART objectives
• Contribute actively to the recruitment process for new sales executives
• Carry and deliver your own individual sales target
• Take full accountability for the team's collective sales performance — monitoring individual and group targets weekly, monthly, and quarterly via Salesforce
• Track and report on team KPIs — including call volumes, meeting volumes, pipeline opportunities, RFPs, deals won, and pipeline growth and contraction — and take corrective action where performance falls short
• Monitor performance against established success criteria; escalate risks and opportunities to the Director of Sales with clear data and a recommended course of action
• Develop a thorough understanding of the sales cycles and stages — knowing when and how to intervene to support deal progression at the right moment
• Attend weekly progress meetings with the Director of Sales with SMART objectives prepared and an accurate picture of team performance
• Provide active support through the RFP, pitch, and bid process — contributing directly to key proposals and ensuring the team has the right support on complex opportunities
• Work with the Marketing team on ABM programmes and lead generation activities to build and sustain a healthy, qualified pipeline
• Identify opportunities to improve the team's ways of working — bringing forward recommendations on process, tooling, and methodology within the established sales framework

What you need to be great in this role:

• A strong track record of meeting and exceeding personal sales targets in a B2B environment, with demonstrable experience selling complex, consultative propositions to senior marketing, procurement, or C-suite stakeholders
• Proven experience leading a sales team — coaching individuals to improve performance, managing to targets, and building a culture of accountability and continuous development
• Deep familiarity with structured sales methodologies and pipeline management; confident working within a defined sales process and holding others to it
• Proficiency with Salesforce or equivalent CRM platforms — using pipeline data to track performance, identify trends, and make informed decisions
• Experience supporting or leading RFP, pitch, and bid processes on complex, high-value opportunities
• Clear, credible written and verbal communication — able to represent OLIVER persuasively at senior client level and articulate the value of a complex service proposition with authority
• Experience in or close to a creative agency, marketing services, or in-house agency environment is an advantage
• Track record of delivering against individual and team revenue targets with full transparency to senior leadership on pipeline health, forecast accuracy, and performance against plan
• Experience collaborating with Marketing on ABM and lead generation programmes — with a clear understanding of how pipeline generation and sales conversion interact commercially
• Confidence presenting commercial performance and forecasts to director-level stakeholders, with a track record of identifying and acting on the levers that protect and grow revenue
• Strategic integration of AI across sales operations — including prospecting, proposal development, pipeline analysis, CRM hygiene, and performance reporting
• Experience setting standards and governance for AI tool use within a sales team, ensuring outputs are accurate, on-brand, and commercially sound before they reach clients
• Agentic leadership for complex business development challenges — systematic, goal-oriented approach to pipeline strategy, deal management, and team performance
• Drives AI adoption and shares best practice across the team and wider OLIVER network, contributing to how the business develops its sales capability through technology

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Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.

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