Performance Marketing Director

Overview

Role: Performance Marketing Director. Location: London, England, United Kingdom (3 days a week from our London HQ). OLIVER, part of the Brandtech Group, is an equal opportunity employer committed to an inclusive working environment. We partner with over 300 clients in 40+ countries and use AI technology to revolutionise how we create and deliver work. This role leads Paid Social and Search services and supports innovation in Creative Optimisation, Test + Learn, and Connected Measurement. Reporting to the Head of Data EMEA, you will lead, inspire, and scale our performance marketing capability, shaping a GenAI-powered offering and embedding these services with clients across the business.

What you will be doing

• PerformanceCapability Leadership
• Take ownership of our Paid Social Activation and Search service lines, setting strategic vision, best practices, and driving ambitious growth in both areas.
• Operate as a player-coach: hands-on in campaign strategy and execution; direct, upskill, and inspire your team to excellent outcomes.
• Paid Social Activation & \’Total Social\’ Integration
• Lead the strategy, activation, and optimisation of paid social campaigns across key platforms (including Meta, LinkedIn, TikTok, and emerging channels).
• Ensure paid media seamlessly integrates with organic social, influencer, and community management, supporting a powerful \’total social\’ offering that delivers on client and business objectives.
• Collaborate with the audience intelligence team to activate high-value custom audiences in paid social, and help develop and scale this integrated, audience-led approach across the business.
• Continuously innovate in paid social, trial new formats and features, introduce automation and AI tools, and keep our offering at the forefront of industry best practice.
• Build and maintain strong relationships with platform partners and tech vendors, securing early access and unlocking growth opportunities for clients.
• Search & Discovery Optimisation

Responsibilities (continued)

• Own our approach to paid search (PPC), technical and content SEO, and next-gen search—including LLM / AI-powered search and search in social.
• Develop, standardise, and evolve frameworks, processes, and measurement approaches for optimal search performance and integration.
• Identify and implement new technologies, techniques, and best-in-class solutions across all touchpoints to keep teams and clients ahead of the curve.
• Collaborate with creative and strategy teams, leveraging GenAI tool Pencil for asset development, leading variant testing and continuous creative optimisation, and feeding paid social insights back to inform future work.
• Embed a test and learn culture, fostering experimentation, data-led iteration, and systematic improvement throughout your team and with clients.
• Drive the use of connected, always-on measurement frameworks (in partnership with social and analytics specialists) to clearly communicate performance impact and unlock actionable insights.
• Lead integration and best practice sharing between your team, in-house client teams, wider social, creative, and analytics stakeholders, ensuring seamless collaboration and value delivery.
• Confidently deliver senior-level, strategic communication using high-quality visual and written storytelling to influence, inspire, and clarify outcomes for stakeholders at all levels.
• Play a proactive role in business development: pitching, presenting, and embedding our performance marketing services with new and existing clients.
• Championing Change & GenAI Innovation
• Set the tone for adopting GenAI as a core part of our client and agency offering, positioning us at the leading edge of performance marketing effectiveness.
• Inspire teams, clients, and the wider business on the possibilities and commercial impact of innovative, integrated performance marketing.
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues.

Qualifications

• Proven success building, leading, and scaling high-performing paid social and search teams, ideally in an agency or hybrid in-house environment.
• Advanced hands-on knowledge of paid social (Meta, LinkedIn, TikTok, others), PPC, SEO, and next-generation search (LLM / AI-powered), with ability to create, deliver, and optimise full-funnel campaigns.
• Experience developing and integrating paid strategies with organic, influencer, and community-social elements to enable a true \’total social\’ outcome.
• Proficiency with key ad and research platforms/tools (e.g. Meta Ads, LinkedIn, TikTok Ads, Google Ads, SEMrush, Screaming Frog) and ease in building partnerships with tech vendors/platforms.
• Demonstrated ability to collaborate with creative, strategy and data functions for creative optimisation and attribution.
• True leadership mindset: able to set direction, communicate strategically (avoiding tactical or operational focus at the senior level), and instil confidence in stakeholders.
• Ambitious, commercially astute, proactive, and accountable—a self-starter who thrives in a fast-paced, evolving environment.
• Able to engage in challenging or ambiguous scenarios, clarify and resolve quickly, and demonstrate senior-level resilience.
• Values-driven with a passion for innovation, always learning, and making a measurable business impact.
• Commitment to environmental responsibility, social equity, and economic viability in day-to-day role.

Company and values

OLIVER’s values shape everything we do: Be Ambitious, Be Imaginative, Be Inspirational, Be always learning and listening, Be Results-focused, Be actively pro-inclusive and anti-racist. We are part of The Brandtech Group and are focused on sustainability with science-based emissions reduction targets. Our model emphasizes cutting-edge AI technology to revolutionise how we create and deliver work.