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- Tasks: Lead marketing tech strategies and enhance client automation efforts.
- Company: Join OLIVER, a pioneer in bespoke marketing ecosystems and AI-driven solutions.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Be at the forefront of MarTech, driving impactful change with cutting-edge technology.
- Qualifications: Experience in Salesforce Marketing Cloud, Braze, and strong data knowledge required.
- Other info: Embrace sustainability and continuous learning in a fast-paced setting.
The predicted salary is between 43200 - 72000 £ per year.
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Location: London, England, United Kingdom
About the role:
We’re looking for an experienced MarTech Director to join our rapidly expanding Data-Driven Marketing team, based in our head office in Angel, London. MarTech sits at the heart of our mission to build and run bespoke marketing ecosystems for clients through best-in-class people, processes, and technology. This role will be pivotal in setting up and carving out this function across the business, contributing significantly to our growing capability in this space.
Key objectives:
- Support clients on the effective transformation and effectiveness of their marketing automation efforts
- Build and grow the marketing technology capabilities within the team and business
- Consult with clients on strategy and lead the data campaign management teams
What you will be doing:
- Lead strategic and consultative planning efforts for clients - running workshops and discoveries, developing transformation roadmaps and implementation plans
- Identify trapped value and opportunities to enhance the effectiveness of clients’ marketing automation platforms and wider data ecosystem i.e. CDP / Data Warehousing, third-party providers
- Engage with a wide range of clients, from manager to CMO, to guide their marketing automation efforts and sell relevant solutions
- Lead the CRM campaign automation team, ensuring best-in-class implementation, right-first-time delivery, and effective collaboration with other teams (Data Strategy, Analytics, Strategy, Creative, Account Management)
- For more sophisticated CRM programmes, support the campaign management team with hands-on implementation expertise and best practice approaches to ways of working and QA
- Own MarTech accreditation and certification strategy for our business – undertaking certifications, new partnership opportunities, demos and training
- Consult with clients on their CDPs and other data warehouses and how these seamlessly integrate with their marketing automation platforms and CRM efforts
- Support broader teams in the business on how to leverage the best other creative technologies such as Creative X, Dragonfly AI
- Support internal data team infrastructure building and optimisation where appropriate, specifically Google Marketing Cloud
- Provide thought leadership for clients on best-practice and what’s new in MarTech, particularly focusing on AI capabilities
- Advice on and support in the usage of third-party tools that aid CRM communications and personalisation, such as Moveable Ink and Phrasee
- Maintain a keen awareness of industry advancements and continually push the boundaries of what marketing technology can achieve, particularly in the AI / Gen AI space
- You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues
What you need to be great in this role:
- Proven experience establishing and growing a business function
- Strong expertise of Salesforce Marketing Cloud, Braze, and HubSpot, with a strong grasp of their technical and functional capabilities
- Salesforce Marketing Cloud (ideally admin & consultant) & Braze certified
- Extensive experience in how to translate consumer lifecycle programmes / functionality advancements into MarTech platforms (implementation, delivery and optimisation)
- Strong knowledge of data warehousing / CDPs (e.g. Treasure Data, Snowflake, AWS, and Big Query)
- Excellent critical-thinking and problem-solving skills
- Strong communication and stakeholder management skills, comfortable influencing all levels of seniority
- A collaborative team player with an open mind and a willingness to lead in a fast-paced, evolving environment
- A keen eye for the future, particularly in driving forward product offerings related to AI and MarTech advancements
- Desire to continually learn and push the boundaries of what marketing technology can achieve
- You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role
Contact Detail:
OLIVER Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MarTech Director (London)
✨Tip Number 1
Familiarise yourself with the latest trends in MarTech, especially around AI capabilities. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the MarTech space, particularly those who have experience with Salesforce Marketing Cloud and Braze. Attend industry events or webinars to make connections that could lead to valuable insights and recommendations.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented marketing automation strategies in previous roles. Highlight your problem-solving skills and ability to drive transformation, as these are key aspects of the MarTech Director position.
✨Tip Number 4
Stay updated on the latest tools and technologies in the marketing ecosystem, such as CDPs and data warehousing solutions. Being knowledgeable about these will demonstrate your commitment to driving innovation and efficiency in marketing efforts.
We think you need these skills to ace MarTech Director (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in MarTech, particularly with platforms like Salesforce Marketing Cloud, Braze, and HubSpot. Emphasise your achievements in establishing and growing business functions.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing technology and how your skills align with OLIVER's mission. Mention specific examples of how you've successfully led teams or projects in the past.
Showcase Your Knowledge of AI: Given the emphasis on AI in the job description, include any relevant experience or knowledge you have regarding AI capabilities in marketing. Discuss how you've leveraged technology to enhance marketing strategies.
Highlight Stakeholder Management Skills: OLIVER values strong communication and stakeholder management skills. Provide examples in your application that demonstrate your ability to influence and collaborate with various levels of seniority.
How to prepare for a job interview at OLIVER Agency
✨Showcase Your MarTech Expertise
Be prepared to discuss your experience with marketing automation platforms like Salesforce Marketing Cloud, Braze, and HubSpot. Highlight specific projects where you've successfully implemented or optimised these tools, as this will demonstrate your technical proficiency and understanding of the role.
✨Demonstrate Strategic Thinking
Since the role involves leading strategic planning efforts, come equipped with examples of how you've developed transformation roadmaps or implementation plans for clients. This will show your ability to think critically and provide consultative support.
✨Engage with AI Insights
Given the emphasis on AI technology in the job description, be ready to discuss how you've leveraged AI in previous roles. Share insights on industry advancements and how they can enhance marketing effectiveness, showcasing your forward-thinking approach.
✨Prepare for Stakeholder Management Scenarios
The role requires strong communication and stakeholder management skills. Prepare to discuss how you've influenced various levels of seniority in past roles, perhaps through workshops or presentations, to illustrate your collaborative and persuasive abilities.
