At a Glance
- Tasks: Lead HubSpot automation and CRM strategies to enhance client engagement and performance.
- Company: Join OLIVER, a pioneering agency transforming marketing with AI technology.
- Benefits: Flexible working arrangements and opportunities for professional growth.
- Other info: Collaborative team culture focused on creativity and innovation.
- Why this job: Make a real impact in a dynamic environment while developing your skills.
- Qualifications: Experience with HubSpot and strong analytical skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
This is an opportunity to join OLIVER's in-house studio embedded with a leading B2B learning and development partner, as a Campaign, CRM & HubSpot Automation Lead — a three-month fixed-term contract with scope to grow. Our client uses behavioural science to reshape how enterprises learn, lead, and change. Based in London, you'll own the design and delivery of HubSpot lifecycle automation, improving retention, reactivation, and cross-sell performance across key accounts. Your ability to translate complex CRM and engagement data into clear, practical insight will be central to how the team operates — and how the client grows. We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.
About the role:
As Campaign, CRM & HubSpot Automation Lead, you'll sit at the intersection of data, automation, and campaign delivery. This is a hands-on, execution-focused contract: you'll design and activate end-to-end HubSpot lifecycle journeys, define segmentation and lead scoring logic, and build the reporting infrastructure to measure performance at every stage of the funnel. Working closely with the Business Director, Data Strategy Director, and Performance Marketing Manager, you'll own daily campaign operations, tracking, and optimisation. The team is cross-functional and collaborative — you'll partner regularly with media planners, the analytics team, and the creative studio. The primary scope of this FTC is lifecycle automation and CRM. Should the role convert to a permanent position, responsibilities expand to include full paid media campaign management across LinkedIn, Google Ads, Meta, and programmatic channels.
What you will be doing:
- Lifecycle Automation & CRM: Design end-to-end HubSpot lifecycle journeys to improve retention, reactivation, and cross-sell performance across enterprise accounts. Build and launch HubSpot automation workflows, ensuring accurate integration with Salesforce. Define segmentation, lead scoring, and audience logic to sharpen targeting precision and MQL quality. Troubleshoot front-end marketing automation issues across landing pages, forms, and email journeys. Manage lead routing processes and ensure accurate, timely handover to sales teams.
- Reporting & Analytics: Set up lifecycle tracking, performance dashboards, and reporting frameworks to surface clear, actionable insight. Own full-funnel reporting: pull and interpret data from GA4, HubSpot, and Salesforce to produce performance reports for internal teams and client stakeholders. Translate complex engagement and campaign data into practical recommendations that inform strategy. Validate tracking tags and pixels before new campaigns or platforms go live; coordinate fixes with analytics and development teams as required.
- Testing & Optimisation: Maintain a structured testing and optimisation backlog; run experiments and apply learnings continuously. Identify opportunities to improve lifecycle journey performance, MQL quality, and conversion rates.
- Campaign Operations (Supporting Scope): Support paid media execution across LinkedIn, Google Ads, Meta, and programmatic platforms as required. Assist with campaign pacing, spend reconciliation, and creative spec delivery alongside the Performance Marketing Manager. Implement landing page updates and copy optimisations aligned with SEO best practice. Schedule and build email campaigns; QA outbound comms including webinar sequences.
- Collaboration: Act as the day-to-day owner for campaign operations and reporting, working closely with media, analytics, and the creative studio. Communicate proactively and clearly with internal and client stakeholders across all active workstreams.
What you need to be great in this role:
Essential: Proven hands-on experience with HubSpot — building automation workflows, managing integrations, and troubleshooting front-end issues (backend development not required). Strong GA4 proficiency: confident pulling, interpreting, and acting on analytics data to drive campaign and site improvements. Experience with Salesforce alongside HubSpot, including workflow management and integration troubleshooting. Solid Excel or Google Sheets skills, including building and maintaining reporting templates and pivot-based analysis. Experience in a B2B digital marketing environment, agency-side or client-side. Meticulous attention to detail — campaign setup, tracking, and lead routing require rigorous QA at every stage. Clear, confident communication: able to translate data and insights into recommended actions for both technical and non-technical stakeholders. Comfortable managing multiple priorities autonomously, with a pragmatic, outcomes-focused approach.
Desirable: Hands-on paid media experience: Google Ads, LinkedIn, Meta, and/or programmatic platforms. Familiarity with Google Tag Manager and copy-level SEO best practices. Experience with data visualisation tools.
Gen AI & Agentic Thinking: Proficiency with Gen AI tools relevant to digital marketing — using AI to support campaign analysis, content testing, or automation design. Experience developing personal AI-assisted workflows to improve efficiency and output quality. Agentic approach to problem-solving: able to break down complex, multi-step challenges systematically and identify clear paths forward. Ability to critically evaluate AI-generated outputs and apply sound human judgement before acting on them.
Our values shape everything we do: Be Ambitious to succeed, Be Imaginative to push the boundaries of what’s possible, Be Inspirational to do groundbreaking work, Be always learning and listening to understand, Be Results-focused to exceed expectations, Be actively pro-inclusive and anti-racist across our community, clients and creations.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
CRM & Automation Lead (FTC) in London employer: OLIVER Agency
At Dove, we pride ourselves on being an exceptional employer that champions creativity and cultural relevance in the social media landscape. Our London-based team enjoys a vibrant work culture that fosters collaboration and innovation, with flexible working arrangements that support a healthy work-life balance. We are committed to employee growth, offering mentorship opportunities and the chance to lead impactful projects that resonate with diverse audiences across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Automation Lead (FTC) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace CRM & Automation Lead (FTC) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at OLIVER Agency from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at OLIVER Agency specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at OLIVER Agency
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at OLIVER Agency, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show OLIVER Agency you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure OLIVER Agency that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for OLIVER Agency, so think on your feet and don't hesitate to showcase your creativity!
