Content Creator (Hospitality) 5m FTC in London

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

About the role: As Content Creator within the client's team, you'll be responsible for producing and adapting social-first content across platforms and markets — supporting both always-on activity and campaign moments. You'll bring briefs to life efficiently, build modular content systems that scale, and use performance signals to continuously sharpen your output. This is an execution-focused role with real creative scope: you'll concept, shoot (where applicable), edit, and finish content ready for immediate use.

What you will be doing:

• Create high-quality social-first content across TikTok, Instagram, YouTube Shorts, and other key platforms — covering short-form video, static assets, and motion-based content.
• Turn creative briefs into clear, engaging, platform-native outputs — including captions, hooks, and scripts — quickly and without compromising quality.
• Develop content ideas that bring the client's brands into relevant cultural and platform moments with authenticity.
• Build modular content systems — templates, variants, cut-downs, and localisation-ready assets — that can be scaled efficiently across markets.
• Adapt content for multiple European markets (including UK and France), ensuring cultural relevance, language accuracy, and platform-specific optimisation.
• Manage content through approval workflows — ensuring all work meets legal, compliance, and brand requirements and is delivered on time.
• Collaborate closely with Social Media Managers, Strategists, Data Analysts, and Account teams to keep content aligned to both campaign and always-on needs.
• Use performance data and platform signals — engagement, saves, retention — to refine formats, improve quality, and identify what to scale.
• Maintain high standards in visual quality, editing, and brand representation, with accessibility and inclusivity considered in every output.
• Work with creators, influencers, and external partners where relevant.

What you need to be great in this role:

• A strong portfolio of social-first content — video and static — produced for consumer brands, ideally in FMCG.
• Proven skills in concepting, shooting (where applicable), and editing and finishing content for social platforms.
• Deep, current knowledge of platform best practices across TikTok, Instagram, and YouTube Shorts — and a clear understanding of what drives engagement.
• The ability to work at pace, manage multiple content streams simultaneously, and deliver without compromising craft.
• Experience working within brand guidelines, approval processes, and multi-stakeholder environments.
• Proficiency with relevant tools including Adobe Suite, CapCut, Canva, and/or Figma.
• Proficiency with Gen AI tools relevant to content creation — including ideation support, production speed, versioning, and adaptation workflows.
• Experience building personal AI workflows to improve efficiency and output quality.
• Ability to critically evaluate AI outputs and apply strong creative judgement — using AI as a tool, not a shortcut.
• Agentic approach to creative problem-solving: you break down briefs systematically and find clear, efficient paths to great content.
• Experience working in multi-market environments or in-house/embedded studio setups.
• Familiarity with influencer and creator-led content.
• Understanding of paid social best practice — variants, testing, safe zones.
• Experience building scalable content systems and localisation-ready assets.
• Formal qualifications are welcome but not required. Equivalent experience — gained through work, self-directed learning, or other routes — counts equally.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.