Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Director of Social & Creator - Dove Social Studios
Location: London (Global remit), 2-3 days per week
The Opportunity:
The role is on the Dove Social Studio , an always-on content & social engine spanning 15 markets . It drives social-first excellence for one of the world's most iconic, purposeful brands, connecting Dove's values with audiences through culture, creativity & community .
This is an opportunity to shape how Dove connects with millions of people globally & define best-in-class social for both the brand & the industry.
About the role:
As Director of Social & Creators , you will set the global standard for how Dove shows up on social & inspire a multi-market team to continually raise the bar.
Sitting on the client Global Leadership Team, you'll define how one of the world's most iconic brands shows up on social - and lead the multi-market team that delivers it. You'll oversee social media managers, creator leads, and senior social experts across markets, building capability, setting standards, and driving a programme that is native to platform, culture, and audience. As the senior social adviser to the client's global team, you'll translate platform expertise into confident, clear strategic direction.
What you will be doing:
Social Platform Leadership
- Define global social frameworks, standards, and best practice across client Social Studios
- Identify platform opportunities, cultural moments, and emerging formats - and translate them into clear strategic action
- Act as the studio's social authority, championing platform-native thinking across creative and content output
Creator & Influencer Strategy
- Own the client's end-to-end creator and influence programme - from strategy design through to delivery
- Evolve the programme in line with audience behaviour, platform developments, and brand values
- Oversee creator managers and a large UGC network, maintaining creative quality, brand alignment, and scalable delivery
- Coordinate creator activity across markets and ensure consistent use of the Creator Bench
Team Leadership & Capability
- Lead and develop a global, multi-disciplinary team of social media managers, creator managers, and senior social experts
- Set clear objectives and build a culture of curiosity, craft, and continuous improvement
- Coach talent at all levels; create visible pathways for professional growth
Client Partnership
- Serve as the primary social-craft partner to senior client stakeholders globally
- Translate platform expertise and audience insight into strategic counsel, platform reviews, and brand presentations
- Build trusted relationships with senior stakeholders, operating credibly at global marketing director level and above
Content & Campaign Planning
- Put social insight, audience behaviour, and platform understanding at the centre of content and campaign planning
- Set community management standards that consistently reflect the client's voice, values, and purpose
Commercial & Budget Accountability
- Oversee studio-level and creator programme budgets; present financial performance to client and OLIVER senior stakeholders
- Drive cost-effective delivery across a multi-market creator ecosystem - balancing quality, scale, and commercial health
- Accountable for the financial health of the social and creator discipline within the studio
What you need to be great in this role:
- Extensive social media leadership experience in a large brand, agency or hybrid environment, working across multiple markets
- Deep expertise across major & emerging social platforms, with a strong understanding of the evolving landscape
- Proven experience leading creator strategy & managing large creator ecosystems
- Strong people leadership & senior client skills, with the credibility to operate at the highest levels
- Operational rigour & the ability to bring clarity to complex, multi-market programmes
- Gen AI & Agentic Thinking &nb
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Director of Social & Creator employer: OLIVER Agency
At OLIVER, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our hybrid working model allows you to enjoy the flexibility of remote work while benefiting from in-person interactions at our Canary Wharf office, enhancing team synergy. With a strong commitment to employee growth, we provide ample opportunities for professional development and encourage innovative thinking, making OLIVER a truly rewarding place to advance your career in marketing.
