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- Tasks: Lead data strategy for a major B2B events client, optimising attendee revenue and customer journeys.
- Company: Join OLIVER, the first specialist in bespoke in-house marketing agencies, partnering with 300+ clients globally.
- Benefits: Enjoy a collaborative work culture, flexible hours, and opportunities to innovate with cutting-edge AI technology.
- Why this job: Be part of a dynamic team driving growth and creativity in a fast-paced environment with real impact.
- Qualifications: Strong analytical skills, understanding of customer journeys, and excellent communication abilities are essential.
- Other info: This is a 9-month fixed-term contract based in London, perfect for those eager to make a difference.
The predicted salary is between 48000 - 72000 £ per year.
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group , we\’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Data Strategy Director – North America (9-Month FTC)
Location: London, England, United Kingdom
Hours: 12pm-7.30pm
About the role:
As the only company to exclusively design, build and run in-house marketing agencies, OLIVER (part of the Inside Ideas Group) holds a unique position in the market.
We are seeking a Data Strategy Director to join our strategic partnership with a prominent international B2B events organisation, supporting their North American division. As a vital member of a 12-person team, you will contribute significantly to achieving key performance indicators, focusing on optimising attendee revenue for two event portfolios in the region.
In this role, you will work closely with the client\’s marketing team to provide dedicated data strategy and consultative expertise on all-things CRM, you’ll be a well-rounded data practitioner, leading workstreams with a strong focus on customer journeys and behaviour, as well as the data and content that power them.
You will help define, reshape and implement transformative revenue and growth initiatives, foster best practices, and help define future strategies that will drive sustained growth and success.
Our client is a leader in their industry, known for their ambition and innovation. They seek a collaborative partner to help them achieve their strategic goals, and this position is central to fulfilling those objectives.
What you will be doing:
- The central point of contact for understanding commercial & customer behaviour performance with reference to specific events, propositions and products.
- Working with zero- & first-party data to set, analyse and understand how our client is performing. This often requires deep analysis of historical trends, market sizing and shifts, as well as marketing campaign laydowns.
- Defining segmentation strategies that act as strategic swimlanes and help define campaign/targeting rules and laydown design.
- Leading on periodic review sessions where you will summarise performance and present recommendations. You will need to act at the ultimate voice of reason and hold others close to commercial performance.
- Designing wider 1 st party data strategies that can be utilised in broader marketing and proposition strategies across channels.
- Develop innovative approaches to data solutions – leveraging analytics, automation and diverse datasets to decode consumer behaviour and gain a deeper understanding of performance and headroom.
- Support the wider marketing teams to develop test and learn / growth strategies to identify new creative and consumer optimisation opportunities to enhance the ROI of campaigns.
- Leverage knowledge of wider analytical techniques such as predictive modelling, cluster and segmentation to develop new routes to tackling client requirements.
- Working with stakeholders to embed best practice measurement, dashboarding / reporting and insight generation at the heart of all our work – ensuring work is always insightful and action oriented.
- Act as an ambassador for data & AI, showcasing the value it can add to creative, content and experiences
What you need to be great in this role:
- Strong critical-thinking and problem-solving skills
- Understanding of tracking customer journeys across channel inc. journey analytics, tagging and implementation, platforms such as GA & Adobe
- Desire to continually learn and push the boundaries
- Excellent communication / data storytelling skills, ability to distil complex ideas for non-technical audiences
- An active interest in behavioural science approaches and techniques – and how this can be delivered through data
- Ability to carry out basic analysis and build business cases
- Confidence and comfortable working in a fast-paced, changing environment
- Collaborative team player, open minded
- Ability to work with and influence stakeholders at all levels
Req ID: 14084
#LI-LE1 #LI-director #LI-Onsite
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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Data Strategy Director (9 Month FTC) employer: OLIVER Agency
Contact Detail:
OLIVER Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Strategy Director (9 Month FTC)
✨Tip Number 1
Familiarise yourself with the latest trends in data strategy and analytics, especially in the context of B2B events. Understanding how to leverage zero- and first-party data will be crucial, so consider brushing up on your knowledge of customer journey tracking and segmentation strategies.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in data strategy roles. Engaging with them can provide insights into the specific challenges faced in this position and help you understand what OLIVER values in a candidate.
✨Tip Number 3
Prepare to discuss your experience with data storytelling and how you've successfully communicated complex data insights to non-technical audiences. This skill is essential for the role, so think of examples that showcase your ability to distil information effectively.
✨Tip Number 4
Showcase your collaborative skills by thinking of instances where you've worked with diverse teams or influenced stakeholders at various levels. OLIVER values teamwork and collaboration, so demonstrating your ability to work well with others will set you apart.
We think you need these skills to ace Data Strategy Director (9 Month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data strategy, CRM, and customer behaviour analysis. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with OLIVER's values, particularly in terms of ambition, imagination, and results-focus. Provide specific examples of past achievements that relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since the role requires strong analytical capabilities, include examples of how you've used data to drive decision-making in previous roles. Mention any experience with tools like Google Analytics or Adobe, as well as your familiarity with predictive modelling and segmentation strategies.
Demonstrate Communication Skills: Highlight your ability to communicate complex data insights to non-technical audiences. Include examples of presentations or reports you've created that successfully conveyed important information to stakeholders, showcasing your storytelling skills.
How to prepare for a job interview at OLIVER Agency
✨Understand the Role and Company
Before your interview, make sure you thoroughly understand OLIVER's unique position in the market and their approach to data strategy. Familiarise yourself with their work in designing in-house agencies and how they leverage AI technology. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Data Expertise
Prepare to discuss your experience with zero- and first-party data, as well as your understanding of customer journeys and behaviour. Be ready to provide examples of how you've used data analytics to drive decision-making and optimise performance in previous roles. Highlight any innovative approaches you've taken in your past work.
✨Communicate Effectively
Since excellent communication skills are crucial for this role, practice distilling complex data concepts into simple terms. Be prepared to explain your thought process clearly and concisely, especially when discussing data storytelling and how it can influence marketing strategies. This will show your ability to engage with non-technical stakeholders.
✨Emphasise Collaboration and Adaptability
OLIVER values collaborative team players who can adapt to a fast-paced environment. Share examples of how you've successfully worked with diverse teams and influenced stakeholders at various levels. Highlight your willingness to learn and push boundaries, as this aligns with the company's ambitious and imaginative culture.
