At a Glance
- Tasks: Lead CRM and HubSpot automation to enhance client engagement and campaign performance.
- Company: Join OLIVER, a pioneering agency transforming marketing with AI technology.
- Benefits: Flexible working arrangements and opportunities for professional growth.
- Other info: Collaborative team culture focused on creativity and inclusivity.
- Why this job: Make a real impact in a dynamic environment while developing your skills.
- Qualifications: Experience with HubSpot, GA4, and strong communication skills required.
The predicted salary is between 47181 - 60000 £ per year.
Established in 2004,
OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
We partner with over 300 clients in 40+ countries and counting.
Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
- As a part of
- The Brandtech Group
, we're at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our
AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.
Location
London
This is an opportunity to join OLIVER's in-house studio embedded with a leading B2B learning and development partner, as a Campaign, CRM & Hub Spot Automation Lead — a three‑month fixed‑term contract with scope to grow.
Our client uses behavioural science to reshape how enterprises learn, lead, and change.
Based in [Location], you'll own the design and delivery of Hub Spot lifecycle automation, improving retention, reactivation, and cross‑sell performance across key accounts.
Your ability to translate complex CRM and engagement data into clear, practical insight will be central to how the team operates — and how the client grows.
We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.
About the role
As Campaign, CRM & Hub Spot Automation Lead, you'll sit at the intersection of data, automation, and campaign delivery.
This is a hands‑on, execution‑focused contract: you'll design and activate end‑to‑end Hub Spot lifecycle journeys, define segmentation and lead scoring logic, and build the reporting infrastructure to measure performance at every stage of the funnel.
Working closely with the Business Director, Data Strategy Director, and Performance Marketing Manager, you'll own daily campaign operations, tracking, and optimisation.
The team is cross‑functional and collaborative — you'll partner regularly with media planners, the analytics team, and the creative studio.
The primary scope of this FTC is lifecycle automation and CRM.
Should the role convert to a permanent position, responsibilities expand to include full paid media campaign management across Linked In, Google Ads, Meta, and programmatic channels.
- Lifecycle Automation & CRM
- Design end‑to‑end Hub Spot lifecycle journeys to improve retention, reactivation, and cross‑sell performance across enterprise accounts.
- Build and launch Hub Spot automation workflows, ensuring accurate integration with Salesforce.
- Define segmentation, lead scoring, and audience logic to sharpen targeting precision and MQL quality.
- Troubleshoot front‑end marketing automation issues across landing pages, forms, and email journeys.
- Manage lead routing processes and ensure accurate, timely handover to sales teams.
- Reporting & Analytics
- Set up lifecycle tracking, performance dashboards, and reporting frameworks to surface clear, actionable insight.
- Own full‑funnel reporting: pull and interpret data from GA4, Hub Spot, and Salesforce to produce performance reports for internal teams and client stakeholders.
- Translate complex engagement and campaign data into practical recommendations that inform strategy.
- Validate tracking tags and pixels before new campaigns or platforms go live; coordinate fixes with analytics and development teams as required.
- Maintain a structured testing and optimisation backlog; run experiments and apply learnings continuously.
- Identify opportunities to improve lifecycle journey performance, MQL quality, and conversion rates.
- Campaign Operations (Supporting Scope)
- Support paid media execution across Linked In, Google Ads, Meta, and programmatic platforms as required.
- Assist with campaign pacing, spend reconciliation, and creative spec delivery alongside the Performance Marketing Manager.
- Implement landing page updates and copy optimisations aligned with SEO best practice.
- Schedule and build email campaigns; QA outbound comms including webinar sequences.
- Act as the day‑to‑day owner for campaign operations and reporting, working closely with media, analytics, and the creative studio.
- Communicate proactively and clearly with internal and client stakeholders across all active workstreams.
What you need to be great in this role
- Proven hands‑on experience with Hub Spot — building automation workflows, managing integrations, and troubleshooting front‑end issues (backend development not required).
- Strong GA4 proficiency: confident pulling, interpreting, and acting on analytics data to drive campaign and site improvements.
- Experience with Salesforce alongside Hub Spot, including workflow management and integration troubleshooting.
- Solid Excel or Google Sheets skills, including building and maintaining reporting templates and pivot‑based analysis.
- Experience in a B2B digital marketing environment, agency‑side or client‑side.
- Meticulous attention to detail — campaign setup, tracking, and lead routing require rigorous QA at every stage.
- Clear, confident communication: able to translate data and insights into recommended actions for both technical and non‑technical stakeholders.
- Comfortable managing multiple priorities autonomously, with a pragmatic, outcomes‑focused approach.
- Hands‑on paid media experience: Google Ads, Linked In, Meta, and/or programmatic platforms.
- Familiarity with Google Tag Manager and copy‑level SEO best practices.
- Experience with data visualisation tools.
- Gen AI & Agentic Thinking
- Proficiency with Gen AI tools relevant to digital marketing — using AI to support campaign analysis, content testing, or automation design.
- Experience developing personal AI‑assisted workflows to improve efficiency and output quality.
- Agentic approach to problem‑solving: able to break down complex, multi‑step challenges systematically and identify clear paths forward.
- Ability to critically evaluate AI‑generated outputs and apply sound human judgement before acting on them.
Our values shape everything we do
- Imaginative to push the boundaries of what’s possible
- Be always learningand listening to understand
- Be actively pro-inclusive and anti‑racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets.
Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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CRM & Automation Lead employer: OLIVER Agency
At Dove, we pride ourselves on being an exceptional employer that champions creativity and cultural relevance in the social media landscape. Our London-based team enjoys a vibrant work culture that fosters collaboration and innovation, with flexible working arrangements that support a healthy work-life balance. We are committed to employee growth, offering mentorship opportunities and the chance to lead impactful projects that resonate with diverse audiences across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Automation Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for OLIVER Agency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like OLIVER Agency are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with OLIVER Agency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at OLIVER Agency. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Automation Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit OLIVER Agency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of OLIVER Agency:Show us that you’ve done your homework! In your application, briefly mention what you admire about OLIVER Agency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at OLIVER Agency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at OLIVER Agency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At OLIVER Agency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
