Social Media Manager in City of Westminster

Key Responsibilities

• Content Planning and Publishing
• Create and manage social content calendars across Tik Tok and Instagram and emerging platforms, ensuring a consistent cadence of planned, campaign, and reactive content.
• Schedule and publish content across platforms, ensuring every post meets brand guidelines, platform specifications, and accessibility standards (captions, alt text, format requirements).
• Write and adapt social copy for each platform, ensuring tone of voice is consistent, compelling, and native to the channel.
• Coordinate with the creative team and content creators to ensure assets are delivered on time, correctly formatted, and ready to publish.
• Support the Senior Social Media Manager in planning always‑on content, campaign activations, and seasonal or product‑launch moments.
• Community Management and Engagement
• Monitor social channels daily, responding to comments, messages, and mentions in a timely, on‑brand, and thoughtful manner.
• Engage proactively with audience, fostering a sense of community and connection that reflects the brand's values of inclusivity and real beauty.
• Track trending topics, hashtags, cultural moments, and platform features, flagging relevant opportunities to the wider team and, where appropriate, drafting reactive content.
• Identify opportunities to surprise and delight audience through creative engagement, timely responses, and community‑building moments.
• Performance Tracking and Reporting
• Track and report on social content performance across platforms, compiling regular reports on key metrics including reach, engagement, saves, shares, and audience growth.
• Use native platform analytics and social management tools to monitor content effectiveness, identify trends, and flag insights that can inform future content decisions.
• Support the Senior Social Media Manager and Data Analyst in building a continuous learning loop between content output and performance data.
• Collaboration and Coordination
• Collaborate with content creators, designers, and copywriters to ensure social assets align with the content calendar and campaign objectives.
• Support the coordination of influencer and creator content within the publishing schedule, ensuring assets are approved, scheduled, and tracked.
• Work closely with the brand team on day‑to‑day social activity, keeping stakeholders informed of what is publishing, what is performing, and what is coming next.
• Support briefing processes, helping to translate client briefs and campaign objectives into clear direction for the creative team.
• Platform Expertise and Trends
• Stay current with social platform updates, algorithm changes, new features, and emerging content formats, sharing relevant developments with the team.
• Contribute ideas for new content formats, series, and engagement approaches based on platform evolution and audience behaviour.
• Ensure the studio's content approach reflects the latest platform best practices for organic reach and engagement.

Qualifications

• 3‑5 years of experience in social media management for consumer brands, ideally in beauty, personal care, wellness, or FMCG.
• Strong platform fluency across Tik Tok, Instagram, You Tube, and emerging social channels, including an understanding of content formats, algorithms, audience behaviours, and publishing best practices.
• Experience managing social content calendars and publishing workflows across multiple platforms.
• Solid copywriting skills, with the ability to write platform‑native social copy that reflects a brand's tone of voice and connects with diverse audiences.
• Experience with community management, including responding to comments and messages, engaging with audiences, and maintaining a consistent, on‑brand presence.
• Familiarity with social media management tools (such as Sprinklr, Hootsuite, Sprout Social, or similar) and native platform analytics.
• Ability to track and report on social performance metrics, with a good understanding of what the numbers mean and how they inform content decisions.
• Strong organisational skills, with the ability to manage multiple workstreams, competing deadlines, and day‑to‑day publishing demands without losing attention to detail.
• Genuine interest in social culture, digital trends, and the evolving beauty and personal care landscape.
• Collaborative, proactive working style, with the confidence to flag opportunities, raise issues, and contribute ideas.
• Professional proficiency in English; additional languages are a plus.
• Be Ambitious to succeed, Be Imaginative to push the boundaries of what's possible, Be Inspirational to do groundbreaking work.
• Be always learning and listening to understand, Be Results‑focused to exceed expectations, Be actively pro‑inclusive and anti‑racist across our community, clients and creations.

EEO Statement

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.

All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

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