At a Glance
- Tasks: Lead social data analytics and create impactful measurement frameworks for global brands.
- Company: Join OLIVER, a pioneering agency at the forefront of AI-driven marketing solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a dynamic team that values creativity, inclusivity, and sustainability.
- Why this job: Shape the future of social media measurement and drive real business impact.
- Qualifications: 7-10+ years in social media analytics with expertise across major platforms.
The predicted salary is between 113400 - 138600 £ per year.
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we're at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.
About The Role
We seek a highly accomplished social analytics leader who combines statistical rigour with social‑native thinking. You've spent 7-10+ years mastering social media measurement across major platforms; you understand algorithms, audience behaviours, and how culture moves online. You're as passionate about quantifying social impact on business as you are interpreting TikTok trends and internet subcultures. You're a strategic thinker who can translate complex data into compelling narratives for senior stakeholders. You're excited to build something – defining frameworks, selecting tech stacks, and establishing best practices that will scale globally. As an in‑house agency, OLIVER is uniquely positioned alongside brands within their businesses, giving you unparalleled access to drive meaningful measurement that matters.
What You Will Be Doing
- Measurement Vision & Thought Leadership: Establish OLIVER/BrandTech Group's definitive POV on social media measurement for modern brands: what matters in 2026 and beyond, how to connect social activity to business outcomes, and what a mature measurement framework looks like. Position our measurement capabilities as a competitive differentiator in new business pitches, translating frameworks into compelling narratives that win clients. Stay ahead of platform evolution, algorithm changes, and emerging methodologies, continuously advancing our practice. Champion the integration of AI and machine learning into analytics workflows - automating data processes, enhancing predictive modelling, enabling real‑time trend detection, and unlocking creative performance insights at scale.
- Enterprise Measurement Infrastructure & Products: Design and implement a unified measurement system that connects all social accounts we manage globally, creating a single source of truth for social performance and brand impact across the agency. Own the social analytics tech stack-evaluate, select, and manage social listening platforms, analytics tools, dashboarding solutions, and data infrastructure. Develop standardised, scalable products that can be embedded across our global studios: Social listening solution that delivers cultural intelligence and brand health insights; Social performance dashboarding product that provides consistent, actionable insights across all client accounts. Build sophisticated measurement frameworks including social-specific attribution models, brand lift methodologies, and predictive analytics that connect social touchpoints to awareness, consideration, and conversion.
- Strategic Advisory & Collaboration: Act as trusted advisor to senior clients and internal stakeholders, translating complex social data into strategic recommendations that drive business decisions. Guide clients through measurement maturity evolution-from basic reporting to predictive modelling-building roadmaps that advance their social analytics sophistication. Collaborate cross-functionally with creative, strategy, and social studio leads to ensure analytics inform campaign development, creative ideation, and optimisation. Work closely with data experts and leaders across BrandTech Group agencies, while leading analytics talent within the OLIVER network.
- Team Leadership: Recruit, hire, and develop a global team of social data analysts who combine technical excellence with cultural fluency-people who live in the feeds and love social media. Foster a learning culture, mentoring team members on analytics methodologies, measurement frameworks, data storytelling, and client communication. Lead high-impact presentations for internal teams and clients, using visualization tools (Tableau, Looker, Power BI) to make dense datasets accessible and inspiring.
What You Need To Be Great In This Role
- Social Analytics Mastery & Platform Expertise: 7-10+ years in social media analytics or digital measurement. Deep hands‑on experience across TikTok, Instagram, Facebook, YouTube, Twitter/X, Snapchat, LinkedIn, and emerging platforms. Expert understanding of algorithms, content formats, audience behaviours, and native analytics. Proven experience with social listening platforms (Sprinklr, Brandwatch, Talkwalker, Pulsar). Social-native-fluent in internet culture, memes, subcultures, and how trends emerge online.
- Advanced Measurement & Technical Skills: Track record designing measurement frameworks, attribution models, and success metrics aligned to business objectives. Advanced Excel skills. Expert with data visualization tools (Tableau, Looker, Power BI). Experience with multi‑touch attribution, marketing mix modelling, or statistical approaches for social measurement. Familiarity incorporating AI/ML and predictive analytics into workflows.
- Strategic Leadership & Client Advisory: Exceptional ability to advise senior stakeholders, translating data into business recommendations. Significant experience presenting complex insights with clarity and impact. Track record for building and mentoring analytics teams. Strong cross‑functional collaboration with creative, strategy, and technology teams. Experience supporting new business development and articulating analytics capabilities in pitch situations.
- Entrepreneurial Builder & Storyteller: Excited to build a practice from the ground up. Strategic thinker who balances vision‑setting with hands‑on execution. Intellectually curious and always pushing boundaries. Exceptional communicator who transforms complex datasets into compelling narratives. Results‑driven, focused on proving measurable impact that drives client success and agency growth.
Our Values Shape Everything We Do
- Be Ambitious to succeed
- Be Imaginative to push the boundaries of what’s possible
- Be Inspirational to do groundbreaking work
- Be always learning and listening to understand
- Be Results-focused to exceed expectations
- Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Global Director of Social DataLondon, United Kingdom employer: OLIVER Agency Germany
At OLIVER, located in the vibrant city of London, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture. As a Senior Account Manager, you'll not only lead a talented team but also have access to continuous professional development opportunities, ensuring your growth aligns with our ambitious sustainability goals. Join us to make a meaningful impact while enjoying a supportive environment that values creativity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Global Director of Social DataLondon, United Kingdom
✨Dive into Local Community Groups
Social work thrives on community connections, so get involved in local groups or forums specific to your interests. Whether it’s volunteering at local shelters or joining community action boards, these are great ways to boost your visibility and make direct contacts that could lead to opportunities like the one at OLIVER Agency Germany.
✨Attend Social Work Events and Workshops
Keep an eye out for workshops, seminars, or conferences in social work. These events are fantastic for meeting professionals in the field, learning about emerging trends, and spotting job openings. Plus, you might just bump into someone from OLIVER Agency Germany!
✨Showcase Your Passion and Expertise
Use platforms like Instagram or LinkedIn to share your journey and insights into the social work sector. Whether it’s writing about your experiences or sharing relevant articles, this helps to establish you as an engaged professional. Potential employers, like OLIVER Agency Germany, will notice your enthusiasm!
✨Leverage Your Network
Don’t hesitate to reach out to professors, mentors, or even past colleagues who are in social work. They might have inside knowledge about openings at OLIVER Agency Germany or be able to connect you with someone who’s hiring. Networking is key, especially in a full-time role where relationships matter.
We think you need these skills to ace Global Director of Social DataLondon, United Kingdom
Some tips for your application 🫡
Show Your Passion for Social Work:In your cover letter, let us see your passion for social work shine through! Talk about the experiences that made you want to pursue this career—whether it’s volunteering, personal experiences, or academic projects. We want to know why this field matters to you.
Emphasise Relevant Qualifications:Make sure your CV highlights any relevant qualifications, like degrees in social work or certifications like a DBS check. If you've done any workshops or training, don’t forget to include those as well. We're keen to see your commitment to your professional development!
Detail Your Experience with Clients:Since this is a hands-on field, detailing any direct experience you have with clients is crucial. Whether it's internships, volunteer roles, or previous jobs, highlight those experiences in your CV to show us you've got the practical skills necessary for the job!
Tailor Your Application to OLIVER Agency Germany:Before hitting send, make sure to tailor your application specifically to OLIVER Agency Germany! Research our mission and values, and refer to them in your cover letter. This shows us that you understand our work and are genuinely interested in being a part of our team!
How to prepare for a job interview at OLIVER Agency Germany
✨Understanding the Role of Empathy
In social work, understanding and demonstrating empathy is key. Be prepared to share personal experiences or scenarios where you effectively showed compassion and support. This helps show that you genuinely care about the well-being of others, which is crucial in social work.
✨Demonstrating Knowledge of Frameworks
Familiarise yourself with the frameworks and models used in social work, such as the Strengths-Based Approach or the Ecological Perspective. Be ready to discuss how these frameworks apply to your work, especially if you can tie them into real-world examples or case studies you've encountered.
✨Showcasing Your Multi-Disciplinary Skills
In a full-time social work role, you'll often collaborate with healthcare professionals, educators, and law enforcement. Be prepared to describe your teamwork experiences and how you've effectively communicated with other disciplines to achieve the best outcomes for clients.
✨Preparing for Scenario-Based Questions
Expect questions that put you in hypothetical social work situations, such as dealing with a crisis or managing a complex case. Think through your thought process for these scenarios beforehand, considering how you'd assess the situation and what steps you'd take, as this demonstrates your critical thinking and problem-solving abilities.
