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For Companies At a Glance
- Tasks: Manage and grow foodservice accounts while driving new business across London.
- Company: Join Oliehoorn, a leading supplier of premium foodservice condiments.
- Benefits: Competitive salary, performance bonuses, car allowance, and autonomy.
- Why this job: Be part of a dynamic team expanding a trusted brand in the foodservice industry.
- Qualifications: Experience in foodservice sales and strong relationship-building skills.
- Other info: Enjoy a flexible work environment with opportunities for growth.
The predicted salary is between 30000 - 40000 £ per year.
Location: Field-based, London
Salary: £30,000–£40,000 + bonus + car allowance
About Oliehoorn
Oliehoorn is a well-established supplier of high-quality foodservice condiments, best known for its premium mayonnaise range. With strong Dutch heritage and a growing presence across the UK, Oliehoorn partners with foodservice outlets nationwide—delivering trusted, great‑tasting products to the quick‑service and takeaway sector.
As part of continued growth, Oliehoorn is now recruiting a Regional Sales Manager to cover London.
The Role
This is a field-based sales and account management role, focused on developing existing customers while driving targeted new business growth across London. You will inherit a portfolio of current customers—regular buyers and member accounts—while proactively expanding Oliehoorn’s footprint across independent foodservice operators throughout the capital. Your focus will be on building strong relationships, increasing volume, and identifying growth opportunities within your territory.
Key Responsibilities
- Manage and grow an existing portfolio of foodservice customers across London
- Conduct regular face-to-face visits to strengthen relationships and drive sales growth
- Win targeted new business within QSRs, kebab houses, pizza shops, fish & chip shops, takeaways, and fast-casual operators
- Work closely with wholesalers and distribution partners to maximise sales and visibility
- Act as the main point of contact for customers within the London region
- Track performance, manage your pipeline, and deliver against monthly and quarterly targets
About You
- Experience within foodservice, FMCG, or route-to-market sales/account management (preferred)
- A strong relationship builder who enjoys regular field-based activity
- Commercially minded with a proactive, hands-on approach to account growth
- Highly organised with excellent territory management skills
- Comfortable working autonomously and managing your own schedule
- Full UK driving licence
What’s On Offer
- Competitive salary of £30,000–£40,000 (dependent on experience)
- Performance-related bonus
- Car allowance
- High level of autonomy with the backing of a strong, reputable brand
- Opportunity to play a key role in Oliehoorn’s continued UK expansion
This role is being exclusively retained by FMCG Exec. All direct applicants and third-party introductions will be managed through us. No third-party agencies should contact Oliehoorn directly regarding this vacancy.
Regional Sales Manager – Foodservice in England employer: Oliehoorn UK | Certified B Corp
Contact Detail:
Oliehoorn UK | Certified B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager – Foodservice in England
✨Tip Number 1
Get to know the company inside out! Research Oliehoorn's products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral—always a bonus!
✨Tip Number 3
Prepare for face-to-face meetings by practising your pitch. Highlight your experience in foodservice and how you can drive sales growth. Confidence is key, so rehearse until you feel ready to impress!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email reiterating your enthusiasm for the role can set you apart from other candidates. Plus, it shows you’re proactive—just what they’re looking for!
We think you need these skills to ace Regional Sales Manager – Foodservice in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Sales Manager. Highlight your experience in foodservice and account management, and don’t forget to showcase your relationship-building skills!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about foodservice and how your proactive approach can drive growth at Oliehoorn. Keep it engaging and personal!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to grow accounts and drive sales. Numbers speak volumes, so include any relevant metrics or successes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Oliehoorn UK | Certified B Corp
✨Know Your Product Inside Out
Before the interview, make sure you’re familiar with Oliehoorn’s product range, especially their premium mayonnaise. Understanding the unique selling points and how they fit into the foodservice market will show your genuine interest and help you stand out.
✨Demonstrate Your Relationship-Building Skills
Since this role is all about managing and growing customer relationships, be ready to share specific examples of how you've successfully built rapport with clients in the past. Highlight your approach to maintaining those relationships and driving sales growth.
✨Showcase Your Territory Management Experience
Prepare to discuss your experience in managing a sales territory. Talk about how you prioritise visits, track performance, and identify growth opportunities. This will demonstrate your organisational skills and proactive approach, which are crucial for this role.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions that show your enthusiasm for the role and the company. Inquire about Oliehoorn’s future plans in the UK market or how they support their sales team in achieving targets. This shows you’re thinking long-term and are genuinely interested.
