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- Tasks: Lead creative marketing campaigns to boost commercial activities and audience engagement.
- Company: Join The Old Vic, a renowned theatre committed to creativity and community.
- Benefits: Enjoy hybrid working, 25+ days annual leave, free therapy, and discounts at local venues.
- Why this job: Be part of a vibrant culture that values creativity, collaboration, and social impact.
- Qualifications: Mid-level marketing experience with strong organisational and collaborative skills required.
- Other info: Flexible application methods include video, audio, or traditional CV submissions.
The predicted salary is between 27500 - 35000 £ per year.
Department/Team: Marketing & Commercial
Responsible to: Chief Marketing Officer
Contract: One-year, fixed term
Location: Flexible mix of home working and from The Old Vic, 103 The Cut, London, SE1 8NB
Hours: Full time, 40 hours per week
The Old Vic offers the ability to work these flexibly under the guidelines in our Hybrid
Working policy. Additional hours may be necessary in order to fulfil the requirements
of the post
Salary: £33,000 to £35,000 per annum
Benefits
• Hybrid working for eligible teams and a company culture that promotes good work/life balance
• Enhanced annual leave, starting at 25 days per year, increasing by one day per year up to 30 days(plus bank holidays). Opportunity to switch statutory bank holidays to mark a religious event orfestival
• Complimentary tickets for you and a guest to Old Vic preview productions
• Discretionary invite to Press Night performances and parties
• Free therapy from our therapy partner SelfSpace
• Mental health support via our in house Mental Health Champions
• Enhanced employer pension contributions with The People’s Pension
• Festive day – one discretionary additional paid day off around the festive period for a collectivepause
• Time to volunteer – one day per year to support a charity or project of your choosing
• Commitment to learning, education and development
• Enhanced sick pay
• Access to interest free travel schemes including Cycle 2 work and Season Ticket loans after yourprobation period
• Family friendly policies and enhanced maternity/paternity/adoption/shared parental pay
• All staff social events
• Staff discount in Penny and The Old Vic bars as well as discounts in local bars and restaurants
• Opportunities to get involved with staff clubs and working groups such as the Inclusion WorkingGroup and Sustainability Working Group
• Buddy schemes including New Starter and Parental buddies to support your induction and return towork after parental leave
• Death in Service Benefit.
Role Summary
The Marketing Manager (Commercial) will report to the Chief Marketing Officer and work closely with theMarketing & Commercial, Events, Operations, Production, Development and Education & Communityteams to ensure the smooth delivery of marketing and content campaigns for all commercial incomegenerating activity across the organisation. These include, but are not limited to, food & beverage,commercial events and hires, public events in the Studio, fee-paying workshops and training schemes andaudience development initiatives such as tours, pop-up events and OV Local.
Marketing
• To lead the delivery of creative, targeted and energetic marketing and content campaigns for allcommercial income generating activity (excluding productions) in order to increase footfall andsupport each relevant team to achieve financial targets
• To support the CMO in the delivery of the audience development strategy across all public andincome generating spaces
• To act as a key brand guardian for the creation of all brand collateral, working alongside the SeniorDigital Designer and CMO to ensure all external communications are on brand and in line with toneof voice guidance
• To support the Head of Commercial Event Sales and Operations team in the creation of promotionalcollateral and tactical campaign delivery to promote those spaces
• To lead the delivery of marketing and content campaigns to promote public events in the Studio
• To lead the delivery of marketing and content campaigns to promote fee-paying workshops orcorporate training sessions created by the Education & Community and Development teams
• To collaborate with the Marketing & Commercial team to ensure that all activity is complementary toall other output for our work on and off stage.
Digital
• To lead the day-to-day management of the relevant sections on The Old Vic’s website, updatingand maintaining dynamic content including writing and editing copy and sourcing images to supportincome generation
• To work with our Associate Filmmaker to manage content capture of all commercial spaces on anongoing basis to use for marketing and communications purposes including photography and video
• To work alongside the Communications & Content team to develop a content strategy for incomegenerating activity that compliments the existing strategy.
General Duties
• To raise purchase orders, administer and file invoices.
This is not an exhaustive list of duties and the theatre\’s management may, at any time, allocate other taskswhich are of a similar nature or level.
Person Specification
Essential
The post holder must be able to demonstrate the following:
• Proven experience at a mid-level in a marketing team responsible for income generation
• Excellent attention to detail and ability to proofread
• Able to proactively manage concurrent projects to tight deadlines in an environment with competingdemands
• Excellent planning and organisational skills
• Ability to work collaboratively
How to Apply
We understand that everyone is different and we want you to apply in whichever way you feel best shows your skills and experience. There are a range of ways that you can apply with us:
- 1. Sending a short video file of yourself (no longer than two minutes in length), detailing your experience, why you are applying for the role and what about working at The Old Vic interests you (have a look at the person specification in the job description).
- 2. Sending a short audio file of yourself (no longer than two minutes in length), detailing your experience, why you are applying for the role and what about working at The Old Vic interests you.
- 3. Completing our application form.
- 4. Uploading your CV and covering letter, explaining why you are interested in the role and working at the Old Vic.
As a Disability Confident employer,The Old Vic has made a commitment that all applicants with disabilities who meet the essential criteria for this job will be invited to interview.However in the event that we have a high volume of applications all of whom meet the criteria and identify as disabled, meaning it is not practicable to interview everyone, we may apply a weighting to the shortlisting criteria, or add an additional shortlisting stage before any interviews take place. In all cases we will take care to ensure that any criteria or weightings do not disadvantage disabled applicants.
All appointments are made subject to satisfactory references and proof of eligibility to work in the UK.
The Process
The recruitment process for this role will be two stages :
- 1st stage virtual/in person conversation
- 2nd stage virtual/in person conversation
- You may be asked to complete a work based skills assessment or challenge.
The closing date for this role is 20 August 2025 . First Conversations are likely to take place w/c 15 September 2025.
Equal Opportunities
We actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do. We are particularly keen to receive applications from people of the global majority, LGBTQ+, neurodiverse and disabled candidates.
We may take positive action, in cases where candidates are equally qualified, to increase the employment of under-represented groups at The Old Vic.
In the event that we ask you to attend the theatre for a conversation and you are struggling financially, we may be able to reimburse you for any reasonable travel costs.
We partner with a range of inclusive organisations, to find out more please read our FAQs.
FAQs
Read our recruitment and selection and equal opportunities FAQs here .
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Marketing Manager (Commercial) Marketing & Commercial · The Old Vic Backstage · employer: Old Vic Theatre
Contact Detail:
Old Vic Theatre Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Commercial) Marketing & Commercial · The Old Vic Backstage ·
✨Tip Number 1
Familiarise yourself with The Old Vic's brand and its marketing style. Understanding their tone of voice and visual identity will help you align your ideas and demonstrate that you're a good fit for the team.
✨Tip Number 2
Network with current or former employees of The Old Vic, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led in the past, particularly those focused on income generation. Be ready to share metrics and outcomes to showcase your impact and effectiveness.
✨Tip Number 4
Stay updated on current trends in digital marketing and audience engagement strategies. Being able to discuss innovative ideas and how they could apply to The Old Vic's commercial activities will set you apart from other candidates.
We think you need these skills to ace Marketing Manager (Commercial) Marketing & Commercial · The Old Vic Backstage ·
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and requirements of the Marketing Manager position. Tailor your application to highlight how your skills and experiences align with these specific needs.
Craft a Compelling Cover Letter: Write a cover letter that not only explains your interest in the role but also showcases your understanding of The Old Vic's mission and values. Mention specific campaigns or projects you admire and how you can contribute to similar initiatives.
Showcase Relevant Experience: In your CV, emphasise your previous marketing roles, particularly those focused on income generation. Use quantifiable achievements to demonstrate your impact, such as increased footfall or successful campaign metrics.
Be Creative in Your Application: Consider submitting a short video or audio file as part of your application. This is a unique opportunity to express your personality and passion for the role, so make sure to articulate why you want to work at The Old Vic and what you can bring to the team.
How to prepare for a job interview at Old Vic Theatre
✨Know Your Audience
Before the interview, research The Old Vic and its marketing strategies. Understand their audience and how your experience can help enhance their commercial activities. This will show your genuine interest in the role and the organisation.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key. Prepare examples of past campaigns you've led or contributed to, highlighting your innovative ideas and how they drove income generation. Be ready to discuss how you would approach marketing for The Old Vic's unique offerings.
✨Demonstrate Collaboration Skills
The role requires working closely with various teams. Be prepared to share experiences where you've successfully collaborated with others, particularly in a marketing context. Highlight your ability to manage multiple projects while maintaining strong relationships.
✨Prepare for Practical Assessments
Since the recruitment process may include a work-based skills assessment, think about potential scenarios you might face in the role. Practice developing a marketing strategy or campaign on the spot, focusing on how you would increase footfall and revenue for The Old Vic.
