At a Glance
- Tasks: Manage and grow OLBG's social media presence across various platforms.
- Company: Join OLBG, a leading online betting guide empowering bettors with valuable insights.
- Benefits: Enjoy flexible working hours, including evenings and weekends, with a vibrant team culture.
- Why this job: Be part of a passionate community, driving engagement in the exciting world of sports.
- Qualifications: Experience in social media management, a love for sports, and strong communication skills required.
- Other info: Ideal for self-motivated individuals who thrive in fast-paced environments.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a passionate and experienced Freelance Social Media Specialist to join the team at OLBG. As the Sports Social Media Specialist, you will be expected to execute our current social media strategy across multiple platforms (Facebook, Instagram, X, YouTube, TikTok, and Reddit) to drive both engagement and growth across our social communities. This role requires a social native who is an expert in engaging social media community management, building followers/communities and amplifying existing content. This role requires a strategic thinker with a deep understanding of the sporting landscape (particularly football, horse racing and darts), social media platforms and trends for both paid-for and organic social. This role requires evening and weekend work.
Who We Are: Online Betting Guide (OLBG) are focused on helping bettors to improve their enjoyment of betting. This is why OLBG are:
- Growing a community of knowledgeable bettors
- Empowering that community to share its expertise
- Making it easy to access and use the valuable content that our community and sponsored athletes/teams/ambassadors create
OLBG currently reach millions of people in the UK across Facebook, Instagram, Twitter/X, TikTok, YouTube and LinkedIn and have thousands of members of the site. To support our growth to expand the brand and continue to offer and amplify our best-in-class content, we need more brilliant people to join our team.
Key Responsibilities:
- Execute existing social media strategies to increase OLBG’s engagement and reach across all social media platforms and ultimately drive growth.
- Get involved in community management on all social media channels, actively monitoring all social media channels to respond promptly to comments, messages, and mentions from followers, fostering meaningful interactions, and building relationships.
- Identify and execute on opportunities in the sporting social media landscape to drive engagement, reach, and growth for the OLBG brand.
- Cultivate a positive and inclusive online community around OLBG on Social Media platforms, encouraging user-generated content and user participation in discussions and activities.
- Stay up-to-date with the latest social media tools, trends, and best practices, and help integrate them into our social media strategy.
- Collaborate with cross-functional teams, including marketing, content, and design, to ensure alignment and consistency across all channels.
- Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation.
Who You Are:
- Proven experience as a Social Media Specialist or similar role, with a track record of successful social media campaigns and initiatives, growing both engagement and follower numbers, across all major social media platforms.
- Proven experience in social media advertising platforms, including Meta Business Suite and Twitter/X Ads manager.
- Proven passion for and deep understanding of both football, horse racing and darts, alongside a broad knowledge of other sports.
- Demonstrated success in executing effective social media growth strategies, including content optimisation and audience targeting.
- Knowledge of both sports betting and the regulations around promoting gambling content across social platforms.
- Strong understanding of social media platforms, their respective audiences, and best practices for each platform.
- Proficiency in social media management tools, analytics platforms, and scheduling software.
- Excellent written and verbal communication skills, with the ability to create compelling and engaging written content.
- Strong analytical skills and the ability to interpret data to drive decisions and optimise performance.
- Passion for staying ahead of social media trends and innovations, with a continuous learning mindset.
- Ability to work effectively in a fast-paced environment and manage multiple priorities simultaneously.
- A “can do” attitude that thrives when working to deadlines in a fast-paced and rapidly changing environment.
- Self-motivated, imaginative and confident in working on your own initiative and with autonomy.
- Team player mentality. We like to work with friendly people who thrive when working collaboratively.
- Flexibility for both weekend and evening work as required.
Freelance Social Media Specialist (Sports) employer: OLBG
Contact Detail:
OLBG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Social Media Specialist (Sports)
✨Tip Number 1
Familiarise yourself with OLBG's current social media presence. Spend some time engaging with their content across platforms like Facebook, Instagram, and TikTok. This will not only give you insights into their style and audience but also help you come up with tailored ideas that align with their brand.
✨Tip Number 2
Showcase your knowledge of the sports they focus on, particularly football, horse racing, and darts. Consider creating a few mock posts or strategies that highlight your understanding of these sports and how you would engage their community effectively.
✨Tip Number 3
Network with other professionals in the sports social media space. Join relevant online communities or forums where you can share insights and learn from others. This could lead to valuable connections and even recommendations that might help you land the job.
✨Tip Number 4
Stay updated on the latest trends in social media and sports betting regulations. Being knowledgeable about current events and changes in the industry will demonstrate your commitment and readiness to contribute to OLBG's growth and community engagement.
We think you need these skills to ace Freelance Social Media Specialist (Sports)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly in sports. Include specific examples of successful campaigns you've executed and any metrics that demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sports and social media. Mention your understanding of the sporting landscape, especially football, horse racing, and darts, and how you can contribute to OLBG's goals.
Showcase Your Social Media Skills: Include links to your personal or professional social media profiles that showcase your expertise. Highlight any community management experience and your ability to engage audiences effectively.
Demonstrate Knowledge of Trends: In your application, mention current trends in social media and how they can be applied to OLBG's strategy. This shows that you are proactive and knowledgeable about the industry.
How to prepare for a job interview at OLBG
✨Show Your Passion for Sports
Make sure to express your enthusiasm for sports, especially football, horse racing, and darts. Share any personal experiences or insights that demonstrate your deep understanding of these sports, as this will resonate well with the interviewers at OLBG.
✨Demonstrate Your Social Media Expertise
Prepare examples of successful social media campaigns you've executed in the past. Be ready to discuss specific strategies you used to grow engagement and followers across various platforms, showcasing your knowledge of both organic and paid social media tactics.
✨Highlight Community Management Skills
Discuss your experience in community management and how you've fostered meaningful interactions on social media. Provide examples of how you've responded to comments and built relationships with followers, as this is crucial for the role.
✨Stay Updated on Trends
Show that you're proactive about staying current with social media trends and tools. Mention any recent developments in the social media landscape that could benefit OLBG, demonstrating your commitment to continuous learning and innovation.