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- Tasks: Manage and grow OLBG's social media presence across various platforms.
- Company: Join OLBG, a leading community for bettors, enhancing their betting experience.
- Benefits: Enjoy flexible working hours, including evenings and weekends, with a dynamic team.
- Why this job: Be part of a passionate team driving engagement in the exciting world of sports.
- Qualifications: Experience in social media management and a passion for sports is essential.
- Other info: Opportunity to work autonomously while collaborating with a friendly team.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a passionate and experienced Freelance Social Media Specialist to join the team at OLBG. As the Sports Social Media Specialist, you will be expected to execute our current social media strategy across multiple platforms (Facebook, Instagram, X, YouTube, TikTok, and Reddit) to drive both engagement and growth across our social communities. This role requires a social native who is an expert in engaging social media community management, building followers/communities and amplifying existing content. This role requires a strategic thinker with a deep understanding of the sporting landscape (particularly football, horse racing and darts), social media platforms and trends for both paid-for and organic social. This role requires evening and weekend work.
Online Betting Guide (OLBG) are focused on helping bettors to improve their enjoyment of betting. This is why OLBG are:
- Growing a community of knowledgeable bettors
- Empowering that community to share its expertise
- Making it easy to access and use the valuable content that our community and sponsored athletes/teams/ambassadors create
OLBG currently reach millions of people in the UK across Facebook, Instagram, Twitter/X, TikTok, YouTube and LinkedIn and have thousands of members of the site. To support our growth to expand the brand and continue to offer and amplify our best-in-class content, we need more brilliant people to join our team.
Key Responsibilities:
- Execute existing social media strategies to increase OLBG’s engagement and reach across all social media platforms and ultimately drive growth.
- Get involved in community management on all social media channels, actively monitoring all social media channels to respond promptly to comments, messages, and mentions from followers, fostering meaningful interactions, and building relationships.
- Identify and execute on opportunities in the sporting social media landscape to drive engagement, reach, and growth for the OLBG brand.
- Cultivate a positive and inclusive online community around OLBG on Social Media platforms, encouraging user-generated content and user participation in discussions and activities.
- Stay up-to-date with the latest social media tools, trends, and best practices, and help integrate them into our social media strategy.
- Collaborate with cross-functional teams, including marketing, content, and design, to ensure alignment and consistency across all channels.
- Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation.
Who You Are:
- Proven experience as a Social Media Specialist or similar role, with a track record of successful social media campaigns and initiatives, growing both engagement and follower numbers, across all major social media platforms.
- Proven experience in social media advertising platforms, including Meta Business Suite and Twitter/X Ads manager.
- Proven passion for and deep understanding of both football, horse racing and darts, alongside a broad knowledge of other sports.
- Demonstrated success in executing effective social media growth strategies, including content optimisation and audience targeting.
- Knowledge of both sports betting and the regulations around promoting gambling content across social platforms.
- Strong understanding of social media platforms, their respective audiences, and best practices for each platform.
- Proficiency in social media management tools, analytics platforms, and scheduling software.
- Excellent written and verbal communication skills, with the ability to create compelling and engaging written content.
- Strong analytical skills and the ability to interpret data to drive decisions and optimise performance.
- Passion for staying ahead of social media trends and innovations, with a continuous learning mindset.
- Ability to work effectively in a fast-paced environment and manage multiple priorities simultaneously.
- A “can do” attitude that thrives when working to deadlines in a fast-paced and rapidly changing environment.
- Self-motivated, imaginative and confident in working on your own initiative and with autonomy.
- Team player mentality. We like to work with friendly people who thrive when working collaboratively.
- Flexibility for both weekend and evening work as required.
Contact Detail:
OLBG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Social Media Specialist (Sports)
✨Tip Number 1
Familiarise yourself with OLBG's current social media presence. Spend time engaging with their content across platforms like Facebook, Instagram, and TikTok. This will not only give you insights into their style and audience but also help you come up with tailored ideas that align with their brand.
✨Tip Number 2
Showcase your knowledge of the sports they focus on, particularly football, horse racing, and darts. Consider creating a portfolio or examples of past campaigns that highlight your expertise in these areas, demonstrating how you can engage their community effectively.
✨Tip Number 3
Stay updated on the latest trends in social media and sports betting regulations. Being able to discuss recent developments or innovative strategies during your interview will show that you're proactive and well-informed, making you a more attractive candidate.
✨Tip Number 4
Network with professionals in the sports and social media industries. Attend relevant events or join online communities where you can connect with others who share your interests. This can lead to valuable insights and potentially even referrals for the position at OLBG.
We think you need these skills to ace Freelance Social Media Specialist (Sports)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly in sports. Include specific examples of successful campaigns you've executed and any metrics that demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sports and social media. Mention your understanding of OLBG's mission and how your skills align with their goals. Be sure to include your familiarity with the platforms they use.
Showcase Your Knowledge: Demonstrate your understanding of the sporting landscape, especially football, horse racing, and darts. You could mention recent trends or events in these sports that relate to social media engagement.
Highlight Community Management Skills: Emphasise your experience in community management. Provide examples of how you've fostered engagement and built relationships with followers on social media platforms.
How to prepare for a job interview at OLBG
✨Show Your Passion for Sports
Make sure to express your enthusiasm for sports, especially football, horse racing, and darts. Share any personal experiences or insights you have about these sports, as this will demonstrate your genuine interest and understanding of the sporting landscape.
✨Demonstrate Your Social Media Expertise
Be prepared to discuss specific social media campaigns you've executed in the past. Highlight your experience with various platforms like Facebook, Instagram, and TikTok, and provide examples of how you've successfully increased engagement and follower numbers.
✨Know the Latest Trends
Stay updated on the latest social media trends and tools. During the interview, mention any recent developments in social media that could benefit OLBG's strategy, showing that you're proactive and knowledgeable about the industry.
✨Prepare for Community Management Scenarios
Think about how you would handle community management situations, such as responding to negative comments or fostering user-generated content. Be ready to share your strategies for building a positive online community and engaging with followers effectively.