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- Tasks: Lead PR strategies across Europe, driving impactful storytelling and media relations.
- Company: Join OKX, a top global cryptocurrency exchange reshaping finance with innovative technology.
- Benefits: Enjoy a diverse work environment, opportunities for growth, and collaboration with global partners.
- Why this job: Be part of a dynamic team that values innovation and empowers individuals in the crypto space.
- Qualifications: 12-15 years in PR/Communications, ideally with fintech or crypto experience; strong media contacts required.
- Other info: Fluency in English is essential; other languages are a plus.
The predicted salary is between 43200 - 72000 £ per year.
At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.
In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance. We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn’t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you.
About the role: We are looking for a Communications and PR Director to develop and implement effective PR strategies across Europe. Our vision is to combine our global resources with strong local talent and insight to become the most widely used and recognized crypto platform in the world. You will be central to how we achieve this by leveraging your comms/PR experience in the region while also contributing to strategy and implementation of global initiatives.
We are looking for someone with a strong work ethic, deep understanding of multi-stakeholder marcomms for B2B and B2C, and an ability to drive impactful storytelling and plan effectively. Native crypto knowledge is a plus; the ability and passion to learn about crypto and blockchain is a must.
What you’ll be doing:
- Develop and implement effective/creative strategic PR plans in coordination with key stakeholders in local markets, marketing, product, legal, compliance and others.
- Be an integral member of our global comms/PR team, contributing to global initiatives, steering projects to completion, and helping to maintain strong relationships with internal and external stakeholders.
- Create and amplify PR opportunities with our global partners including McLaren F1 Team and Manchester City Football Club, driving coverage and visibility in media and amongst potential users.
- Manage PR agency's efforts to maximize effectiveness in support of regional and global comms/PR initiatives.
- Create opportunities to place stories in all types of media, especially tier-one general media and crypto publications.
- Drive coverage volume through effective media strategy, pitching, interviews and media relations.
- Write PR plans and PR material for announcements and key initiatives.
- Cultivate and maintain relationships with media and influential industry peers.
- Ensure brand consistency in all efforts.
- Track and influence media coverage.
What We Look For in You:
- 12-15 years experience in PR and Communications with exposure in the financial services, technology or fintech industries – crypto experience strongly preferred.
- Proven work experience and success in a senior public relations role – a mix of agency and in-house is ideal.
- Solid experience creating and executing successful global and regional PR campaigns resulting in high impact storytelling.
- Deep media contacts across business, financial, crypto trade and TV.
- Experience with investment and financial communications.
- Fluent in English; other language fluency is an advantage.
- An entrepreneurial attitude and a love of crypto.
- Agile working style and ability to 'deliver and get the job done' while maintaining good stakeholder relationships.
- Bachelor’s degree in marketing, communications, journalism or related fields.
PR Director, EU employer: OKX
Contact Detail:
OKX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Director, EU
✨Tip Number 1
Familiarise yourself with the latest trends in cryptocurrency and blockchain technology. This knowledge will not only help you understand the industry better but also allow you to engage in meaningful conversations during networking events or interviews.
✨Tip Number 2
Leverage your existing network by reaching out to contacts in the PR and communications field, especially those with experience in fintech or crypto. They may provide valuable insights or even refer you to opportunities within their organisations.
✨Tip Number 3
Attend industry conferences and events related to cryptocurrency and financial technology. These gatherings are great for meeting key players in the field and can lead to potential job opportunities or collaborations.
✨Tip Number 4
Showcase your ability to drive impactful storytelling by creating a portfolio of your previous PR campaigns. Highlight any successful projects that demonstrate your skills in managing media relations and executing strategic communications.
We think you need these skills to ace PR Director, EU
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the PR Director position at OKX. Tailor your application to highlight relevant experience in PR and communications, especially within the financial services or technology sectors.
Craft a Compelling CV: Your CV should clearly showcase your 12-15 years of experience in PR and communications. Emphasise your achievements in creating successful global and regional PR campaigns, and include any specific examples of impactful storytelling that align with the role.
Write a Strong Cover Letter: In your cover letter, express your passion for crypto and blockchain technology. Discuss how your background and skills make you a perfect fit for OKX's vision and how you can contribute to their PR strategies across Europe.
Highlight Media Relationships: Make sure to mention your deep media contacts across business, financial, and crypto publications. This is crucial for the role, so provide examples of how you've successfully leveraged these relationships in past positions to drive media coverage.
How to prepare for a job interview at OKX
✨Showcase Your PR Expertise
Make sure to highlight your extensive experience in PR and communications, especially within the financial services or fintech sectors. Be prepared to discuss specific campaigns you've led and the impact they had, as this will demonstrate your capability to drive effective PR strategies.
✨Demonstrate Knowledge of Crypto
Since the role requires a deep understanding of the cryptocurrency landscape, brush up on current trends and key players in the industry. Being able to speak confidently about crypto topics will show your passion and commitment to learning, which is essential for this position.
✨Prepare for Stakeholder Engagement
Given the collaborative nature of the role, think about how you would engage with various stakeholders. Prepare examples of how you've successfully managed relationships in the past, particularly with media and influential industry peers, to illustrate your ability to foster strong connections.
✨Craft Your Storytelling Skills
As storytelling is a crucial part of PR, come ready with examples of impactful stories you've crafted. Think about how you can align these narratives with OKX's vision and values, showcasing your ability to create compelling content that resonates with diverse audiences.
