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- Tasks: Lead PR strategies across Europe, driving impactful storytelling and media relations.
- Company: Join OKX, a top global cryptocurrency exchange reshaping finance with innovative blockchain technology.
- Benefits: Enjoy a diverse work environment, opportunities for growth, and collaboration with global partners like McLaren F1.
- Why this job: Be part of a dynamic team committed to innovation and making crypto accessible to everyone.
- Qualifications: 12-15 years in PR/Communications, ideally in fintech; strong media contacts and a passion for crypto required.
- Other info: Fluency in English is essential; other languages are a plus.
The predicted salary is between 43200 - 72000 £ per year.
At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.
In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance. We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn’t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you.
About the role: We are looking for a Communications and PR Director to develop and implement effective PR strategies across Europe. Our vision is to combine our global resources with strong local talent and insight to become the most widely used and recognized crypto platform in the world. You will be central to how we achieve this by leveraging your comms/PR experience in the region while also contributing to strategy and implementation of global initiatives.
What you’ll be doing:
- Develop and implement effective/creative strategic PR plans in coordination with key stakeholders in local markets, marketing, product, legal, compliance and others.
- Be an integral member of our global comms/PR team, contributing to global initiatives, steering projects to completion, and helping to maintain strong relationships with internal and external stakeholders.
- Create and amplify PR opportunities with our global partners including McLaren F1 Team and Manchester City Football Club, driving coverage and visibility in media and amongst potential users.
- Manage PR agency's efforts to maximize effectiveness in support of regional and global comms/PR initiatives.
- Create opportunities to place stories in all types of media, especially tier-one general media and crypto publications.
- Drive coverage volume through effective media strategy, pitching, interviews and media relations.
- Write PR plans and PR material for announcements and key initiatives.
- Cultivate and maintain relationships with media and influential industry peers.
- Ensure brand consistency in all efforts.
- Track and influence media coverage.
What We Look For in You:
- 12-15 years experience in PR and Communications with exposure in the financial services, technology or fintech industries – crypto experience strongly preferred.
- Proven work experience and success in a senior public relations role – a mix of agency and in-house is ideal.
- Solid experience creating and executing successful global and regional PR campaigns resulting in high impact storytelling.
- Deep media contacts across business, financial, crypto trade and TV.
- Experience with investment and financial communications.
- Fluent in English; other language fluency is an advantage.
- An entrepreneurial attitude and a love of crypto.
- Agile working style and ability to 'deliver and get the job done' while maintaining good stakeholder relationships.
- Bachelor’s degree in marketing, communications, journalism or related fields.
Contact Detail:
OKX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Director, EU
✨Tip Number 1
Network with professionals in the cryptocurrency and fintech sectors. Attend industry events, webinars, and conferences to meet potential colleagues and learn about the latest trends. Building relationships can give you insights into the company culture and may even lead to referrals.
✨Tip Number 2
Stay updated on the latest developments in the crypto space. Follow key influencers, read relevant publications, and engage in discussions on social media platforms. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 3
Prepare to discuss your previous PR campaigns in detail. Be ready to share specific examples of how you've driven impactful storytelling and managed stakeholder relationships. Highlighting your successes will show that you have the experience they are looking for.
✨Tip Number 4
Familiarise yourself with OKX's brand and its partnerships, such as with McLaren F1 Team and Manchester City Football Club. Understanding their current initiatives and how you can contribute will set you apart and show your genuine interest in the role.
We think you need these skills to ace PR Director, EU
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the PR Director position at OKX. Tailor your application to highlight relevant experience in PR and communications, especially within the financial services or technology sectors.
Craft a Compelling CV: Your CV should clearly showcase your 12-15 years of experience in PR and communications. Emphasise your successes in creating and executing impactful PR campaigns, particularly in the crypto space, and include any relevant metrics that demonstrate your achievements.
Write a Strong Cover Letter: In your cover letter, express your passion for crypto and blockchain technology. Discuss how your background aligns with OKX's vision and how you can contribute to their global initiatives. Be sure to mention any specific experiences that relate to managing PR agencies and cultivating media relationships.
Showcase Your Media Connections: Highlight your deep media contacts across business, financial, and crypto publications in your application. This will demonstrate your ability to drive coverage and visibility for OKX in the media landscape, which is crucial for the role.
How to prepare for a job interview at OKX
✨Showcase Your PR Expertise
Make sure to highlight your extensive experience in PR and communications, especially within the financial services or fintech sectors. Be prepared to discuss specific campaigns you've led and the impact they had, as this will demonstrate your capability to drive effective PR strategies.
✨Demonstrate Knowledge of Crypto
Since native crypto knowledge is a plus for this role, brush up on current trends and key players in the cryptocurrency space. Be ready to discuss how you can leverage this knowledge to enhance OKX's visibility and reputation in the market.
✨Prepare for Stakeholder Engagement
Given the importance of maintaining strong relationships with various stakeholders, think about examples from your past where you've successfully navigated complex stakeholder environments. This will show your ability to collaborate effectively across teams.
✨Craft Compelling Stories
As storytelling is crucial for this role, prepare to share examples of how you've created impactful narratives in your previous roles. Think about how you can apply these skills to amplify OKX's message and engage with both B2B and B2C audiences.
