Email Marketing Director, Europe EMEA (Remote); England (Remote) in London

Company Overview

OKX is on a mission to make crypto investing and trading more accessible to anyone around the world. We are building the next generation of tools to help onboard the investors and traders who have been on the fence about crypto. We are a collective of engineers, product managers, and marketers with a common passion to help decentralize finance and level the economic playing field for everyone around the world.

Role Overview

We are looking for a strategic and execution-driven Email Marketing Director to support and lead lifecycle and go-to-market (GTM) efforts across Europe, while also playing a core role in the planning and execution of global email campaigns.

Top responsibilities

• Support and define EEA CRM Strategy: by partnering with local marketing, co-own the local email marketing roadmap—aligned with global lifecycle goals and localized for market dynamics, regulatory considerations, and user behavior.
• Global Campaign Execution & Strategy: play a central role in planning, developing, and executing high-impact global email campaigns across OKX's GTM and lifecycle journey—from onboarding to retention and reactivation. Own execution end-to-end, partnering with product marketing, local market teams, and global lifecycle stakeholders to develop integrated CRM strategies for launches, promotions, and customer journeys.
• Lifecycle Innovation: drive personalization, segmentation, and behavioral targeting across campaigns. Use data to build smarter automations and improve LTV across regions.
• Hands-On Execution: roll up your sleeves and build campaigns in our CRM platforms. Own content, audience setup, QA, and delivery. Speed and precision are essential.
• Content & Creative Direction: lead storytelling for your campaigns—ensuring copy, visuals, and CTAs are clear, brand-aligned, and optimized for performance. Leverage AI and collaborate with creative teams when needed.
• Performance Analysis & Optimization: use campaign reporting, testing, and continuous improvement. Develop KPIs, implement robust A/B testing strategies, and use insights to inform future campaigns.
• Cross-Functional Collaboration: act as a strategic CRM partner to global and regional teams—ensuring alignment across product, brand, analytics, and customer experience.
• Raise the Creative Bar: work closely with design and brand teams to ensure our email creative is best-in-class, both locally and globally.
• Champion Culture: bring a proactive, collaborative, and growth-minded energy to the CRM team. Lead by example.

Qualifications

• 15+ years experience in Email Marketing, CRM, Engagement Marketing or other related roles, with 7-10 years in a leadership capacity.
• Strong leadership skills with experience leading cross-functional initiatives and people leadership skill.
• Experience in crypto, with a background in trading and exchanges. Strong knowledge of CeFi & DeFi.
• Experience with creative storytelling with the ability to develop compelling email content.
• In-depth experience in one or more of the following: marketing automation implementation, AI adoption/transformation, data analytics ownership.
• A strong collaborator, able to work closely with teams across the organization.

Benefits & Perks

• Market competitive total compensation package.
• Accrued PTO policy, company paid holidays.
• Employee referral bonus program paid in BTC.
• Company donation match.
• More surprises when you join!

Compensation & Housing

The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the base salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and other benefits, depending on the position offered.

Equal Employment Opportunity

As set forth in OKX's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.