At a Glance
- Tasks: Lead the creation of an AI-driven marketing engine from the ground up.
- Company: Join OKTO, a pioneering engineering firm with a rich history of landmark projects.
- Benefits: Competitive salary, performance bonuses, and a dedicated budget for AI tools.
- Other info: Dynamic role with significant career-defining opportunities and a focus on outcomes.
- Why this job: Shape the future of marketing in a fast-paced, innovative environment.
- Qualifications: 3+ years in B2B growth marketing and hands-on CRM experience required.
The predicted salary is between 67500 - 82500 £ per year.
Location: Lisburn, Northern Ireland (On-site with Leadership Team; occasional travel to London delivery operations)
Type: Permanent or Contract (Open to candidate preference)
Package: £55,000 Base (DOE) + Performance Bonus up to £25,000 (£80,000 OTE) | Contractor rate: £350/day + 25k milestone bonuses
Reporting to: Managing Director & Commercial Leadership
The Opportunity
OKTO is a critical building systems integrator with a 33-year track record of engineering flagship projects including The Peninsula London, Waldorf Astoria at Admiralty Arch, and major NHS trusts. We are now scaling our new business sales function, and this role exists to build OKTO's entire AI-driven marketing and pipeline engine from zero. You are not inheriting legacy processes or rigid corporate bureaucracy. You will be the human architect directing an advanced stack of AI agents handling research, content drafting, outreach personalization, and CRM tracking operating with the output level of a multi-person marketing agency.
What You'll Build & Own
- Working alongside our leadership team and external growth advisors, you will own the pipeline across three primary target sectors: Healthcare Estates, Tier 1 Construction Contractors, and High-End Hospitality / Private Members' Clubs (plus the influencing AV consultant channel).
- Landing Pages & CRM Infrastructure: Build and configure dedicated conversion pages and a CRM architecture tailored for targeted lead routing and same-day response SLAs.
- Category-Creation Content: Produce high-leverage content around OKTO's core messaging (Decision-Grade Outcomes, The Translation Gap, Invisible AV) using AI-driven workflows.
- Account-Based Marketing (ABM): Execute targeted, personalized campaigns toward tier-one engineering consultancies and main contractors.
- Flagship Case Studies & CPD Modules: Turn complex delivery work into polished one-pagers and accredited CPD presentations for key industry influencers.
- Pipeline Analytics & Reporting: Own qualified lead generation as the single source of truth for commercial growth metrics.
The AI-Native Advantage
Growth at OKTO relies on high-velocity execution. You won't achieve this by working long days manually writing posts or moving spreadsheet rows; you'll achieve it by leveraging AI agents to automate the volume:
- Daily Published Content: Drafted by AI agents, curated and refined by your editorial judgment.
- Automated Nurture Sequences: Continuous, automated multi-touch workflows that keep prospects warm.
- Rapid Inbound Triage: Instant lead categorization and AI-drafted responses for rapid follow-up.
Culture & Work Ethic
This is a build phase, not a maintenance role and the person who thrives here is genuinely invested in outcomes, not just hours on a clock. Early on, that will likely ask for more than a strict 9-to-5. AI agents handle the volume; they don't replace the drive to check in on a campaign at the right moment, jump on a hot lead the second it lands, or push a piece of content out because the moment is right, not because it's Tuesday. If you're looking for a role where you clock off at 5pm and switch off completely, this probably isn't it. The bonus structure exists specifically to reward the person who goes the extra distance not the person watching the clock.
What We're Looking For
- 3+ years in B2B growth or performance marketing (Construction, Commercial Real Estate, Smart Buildings, or High-Tech B2B strongly preferred).
- Hands-on experience configuring CRMs (e.g., HubSpot) and building high-converting landing pages from scratch.
- Demonstrated fluency with AI workflows: Active experience using AI tools for content generation, market research, and process automation at scale.
- Outcome-Obsessed: You take pride in lead quality, pipeline conversion, and speed-to-market rather than just vanity engagement metrics.
The Rewards & Bonus Structure
- Competitive Base (£55,000) or Contract Rate (£350/day)
- Up to £25,000 Performance Bonus:
- Phase 1 (First 90 Days): Up to £5,000 Build Bonus for meeting core infrastructure delivery milestones.
- Phase 2 (Month 4 Onward): Up to £20,000 Revenue & Pipeline Bonus tied directly to qualified leads and deal pipeline generated.
- Full AI Tooling & Software Budget: Dedicated budget for AI agent platforms, CRM tooling, and marketing infrastructure.
- A Career-Defining Portfolio Case Study: Build a proven, AI-native marketing engine from scratch in a rapidly scaling engineering firm.
Growth Marketing Lead (AI-Native) in Belfast employer: OKTO Integrated Services
At OKTO Integrated Services, we pride ourselves on being an exceptional employer, offering a dynamic work culture that values precision and innovation. Our Lisburn headquarters provides a collaborative environment where engineers can thrive, with access to cutting-edge training and the opportunity to work on prestigious projects like the Hilton Waldorf Astoria. We support our team with comprehensive benefits, including fully covered travel and accommodation for site work in London, ensuring that our employees can focus on delivering excellence without the burden of additional costs.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead (AI-Native) in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for OKTO Integrated Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like OKTO Integrated Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with OKTO Integrated Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at OKTO Integrated Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead (AI-Native) in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit OKTO Integrated Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of OKTO Integrated Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about OKTO Integrated Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at OKTO Integrated Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at OKTO Integrated Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At OKTO Integrated Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
