Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This is an opportunity to do career-defining work. Product Marketing Specialist, EMEA with a foundation in core Product marketing (PMM) disciplines to drive regional go-to-market execution, product launches, positioning, and sales enablement across Europe, the Middle East and Africa (EMEA). This role is perfect for a strategic marketer with a passion for storytelling, market insights, and equipping sales teams with impactful content. Based in London, you will collaborate closely with global and regional stakeholders to drive localised GTM impact by: Translating Global Strategy to Local Reality: Adapting global product positioning, value frameworks, and launch plans to align with regional buying behaviors and local industry dynamics. Tailoring High-Impact Collateral: Refining customer-facing narratives, campaign assets, and enablement tools to drive pipeline velocity across EMEA.What You'll DoRegional Go-to-Market ExecutionSupport product launches and GTM strategies across EMEA, ensuring alignment with regional needs. Localise global marketing campaigns for key and emerging EMEA markets. Sales EnablementAdapt global sales content for EMEA, ensuring relevance and effectiveness. Content & MessagingTailor product messaging to resonate with EMEA customers while maintaining global consistency. Work with content teams to adapt marketing assets (case studies, blogs, web pages) for the region. Market Insights & Competitive IntelligenceConduct research on customer trends, industry shifts, and regulatory considerations in EMEA.What You Bring5+ years hands-on experience in Product Marketing, B2B SaaS marketing, or a related field. Written and verbal communication required in English (business proficiency)Market Knowledge: Experience launching solutions to the EMEA region. Solid understanding of enterprise buying behaviors, regulatory landscapes, and business cultures across key EMEA sub-regions. Strategic & Action-Oriented: Ability to utilise data-driven market research and performance analytics to adapt global messaging, sales enablement, and campaign assets into relevant content tailored to regional EMEA market needs. Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience).In addition, Okta offers equity (where applicable), bonus, and comprehensive healthcare coverage and financial benefits including paid time off and parental leave in accordance with our applicable plans and policies. 69,000—95,000 GBPThe Okta ExperienceSupporting Your Well-BeingDriving Social Impact Developing Talent and Fostering Connection + CommunityWe are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.
Marketing and Product Specialist in London
