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- Tasks: Lead and create engaging content for OKA's social media channels.
- Company: OKA is a vibrant homeware retailer passionate about beautiful, practical living.
- Benefits: Enjoy 33 days holiday, health cash plan, and a fun work environment.
- Why this job: Join a creative team and shape a brand that inspires home lovers.
- Qualifications: 3+ years in social media for lifestyle brands; strong storytelling skills required.
- Other info: Hybrid working model with opportunities for personal growth and creativity.
The predicted salary is between 28800 - 42000 £ per year.
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Founded over 20 years ago by three entrepreneurial women with a passion for beautiful, practical and comfortable homes, OKA is more than a furniture and homeware retailer: it is a love affair with living well.
We inspire people to confidently create a home that reflects their personality, a space where nothing should be too precious or perfect to be enjoyed with family and friends. British-born, today we have 13 stores across the UK an established Interior Design and Trade business, a mail-order service and thriving website.
We know the best work is done by people who enjoy their jobs, so we create a fun and nurturing environment where everyone feels valued and is able to thrive. We are looking for an agile and proactive Social Media Manager with a positive attitude and entrepreneurial spirit who can help us nurture this company culture.
This role reports to our Content Lead, based at our office in Didcot, Oxfordshire. We operate a hybrid working model: three or more days from the office, the remainder of the week from home.
JOB PURPOSE
We’re looking for a strategic and creative Social Media Manager to lead OKA’s organic social channels. This is a hands-on role with big brand impact – you’ll shape and execute our social strategy alongside the Content Lead, create compelling content, lead daily community engagement and report on performance. You’ll bring OKA to life across Instagram, Pinterest, TikTok, Facebook and work with the People team on our LinkedIn presence – and whatever comes next.
This is more than just posting pictures. You’ll work closely with our in-house and external creative teams to craft stories that drive brand love, grow our audience and convert followers into loyal customers. You’ll spot trends before they peak, identify collaboration opportunities and own the tone of voice that makes OKA stand out from the scroll.
KEY RESPONSIBILITIES
- Lead and evolve OKA’s organic social media strategy to build a standout, best-in-class presence, ensuring a consistent brand voice and distinctive visual identity across all channels
- Own, plan, create and publish content across all key social channels, working to brief external creative teams where necessary
- Own the social content calendar, aligning with broader brand, campaign and trade moments
- Work with our in-house copywriter to craft copy that cuts through the noise and drives engagement and interest in OKA
- Collaborate with the creative team to brief and develop standout assets, both stills and video
- Contribute to wider seasonal campaign briefs to ensure social assets are secured on shoot
- Attend shoots to create content when required
- Partner with PR and retail to amplify product launches, events and key commercial moments
- Monitor and manage community engagement, including DMs, comments and tagged content
- Track, analyse and report on performance weekly and monthly, constantly optimising
- Keep your finger on the pulse of trends, innovations and competitors to keep OKA ahead of the curve
- Support influencer, ambassador and partnership content across channels
SKILLS AND EXPERIENCE
The ideal candidate will possess the following qualities and attributes:
- 3+ years managing social for lifestyle, interiors or design-led brands
- Strong grasp of social strategy, platform nuances and current best practices
- Proven track record of growing and engaging audiences organically
- A natural storyteller with excellent brand intuition and creative flair
- Experience briefing and collaborating with photographers, videographers and editors
- Comfortable analysing metrics and drawing actionable insights
- Confident owning projects from idea to execution, with a calm head under pressure
- Passionate about interiors, aesthetics and storytelling through content
- Highly organised with strong attention to detail and communication skills
OUR BENEFITS PACKAGE
- 33 days holiday (including bank holiday entitlement), plus Length of Service increases
- Day off for your birthday
- Health Cash Plan
- Enhanced Maternity Pay
- Employee Assistance Programme
- Eligibility for a discretionary company Bonus Scheme
- Plus a suite of additional employee benefits including Company pension scheme, life assurance cover, free eye tests, cycle to work scheme, interest free travel loans, social events, online wellbeing centre and more.
If successful you will become part of the OKA family, a fast-paced and dynamic business. If you would like to apply for this position, please send your CV and details of your salary expectations, notice period and right to work information via the link provided.
Seniority level
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Seniority level
Associate
Employment type
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Employment type
Full-time
Job function
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Job function
Management
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Industries
Furniture and Home Furnishings Manufacturing
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Social Media Manager employer: OKA
Contact Detail:
OKA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with OKA's brand voice and aesthetic. Spend time engaging with their social media channels to understand the type of content they share and how they interact with their audience. This will help you align your ideas with their existing strategy.
✨Tip Number 2
Showcase your creativity by preparing a mini social media campaign tailored for OKA. Think about how you would approach their organic social strategy, including potential content ideas and engagement tactics. This proactive approach can set you apart from other candidates.
✨Tip Number 3
Network with current or former employees of OKA on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage during interviews.
✨Tip Number 4
Stay updated on the latest trends in social media, especially within the lifestyle and interiors sectors. Being able to discuss recent developments or successful campaigns from competitors during your interview will demonstrate your industry knowledge and passion for the role.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly within lifestyle or design-led brands. Use specific examples of campaigns you've led and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for interiors and storytelling. Mention how your skills align with OKA's mission and culture, and provide examples of how you've successfully engaged audiences on social media.
Showcase Your Creativity: If possible, include a portfolio or links to social media accounts you've managed. Highlight your ability to create engaging content and demonstrate your understanding of different platforms' nuances.
Highlight Analytical Skills: Discuss your experience with tracking and analysing social media metrics. Provide examples of how you've used data to optimise content and drive engagement, showcasing your strategic thinking.
How to prepare for a job interview at OKA
✨Showcase Your Creativity
As a Social Media Manager, creativity is key. Prepare to discuss your previous campaigns and how you crafted engaging content. Bring examples of your work that highlight your storytelling abilities and visual flair.
✨Know the Brand Inside Out
Familiarise yourself with OKA's brand values, products, and social media presence. Be ready to share your thoughts on their current strategy and suggest innovative ideas that align with their vision for a standout social media presence.
✨Demonstrate Analytical Skills
Be prepared to discuss how you've used analytics to drive social media success in the past. Highlight specific metrics you've tracked and how you've optimised content based on performance data to grow and engage audiences.
✨Engage with Current Trends
Stay updated on the latest trends in social media and the interiors industry. During the interview, mention recent trends you've noticed and how they could be leveraged to enhance OKA's social media strategy.