At a Glance
- Tasks: Drive growth and secure major opportunities in the UK Public Sector.
- Company: Global tech services business focused on digital transformation.
- Benefits: Competitive salary, performance bonuses, and comprehensive benefits package.
- Why this job: Make a meaningful impact by partnering with the UK government on innovative projects.
- Qualifications: Proven business development experience in the UK Public Sector and strong relationship-building skills.
- Other info: Exciting career progression and mentorship opportunities await you!
The predicted salary is between 80000 - 120000 £ per year.
We are partnering with a global technology services business that is continuing its strong growth across the UK Public Sector, working with central government departments and public bodies to deliver large-scale digital transformation. We are seeking a Business Development Director to drive growth, deepen client relationships, and secure major service-led opportunities.
This is a hands-on, consultative role for a proactive professional who thrives on building trusted partnerships, engaging senior stakeholders, and managing complex, multi-layered sales cycles. You’ll be selling technology and digital services, not products — positioning the business as a long-term, strategic delivery partner to the UK government.
Key Responsibilities:- Identify and secure new business opportunities within the UK Public Sector, while expanding relationships across existing accounts
- Lead end-to-end sales cycles – from prospecting and qualification through to proposal, negotiation, and contract closure
- Build strong, trusted relationships with senior civil servants and commercial/procurement stakeholders
- Collaborate with internal delivery, pre-sales, bid, and marketing teams to shape compelling solutions and proposals
- Develop and execute 24-month account growth plans aligned with departmental objectives and frameworks
- Maintain a clear and accurate pipeline, forecasting revenue and driving activity to exceed targets
- Ensure smooth transition of contracts into delivery, maintaining client satisfaction throughout the lifecycle
- Proven track record in business development within the UK Public Sector
- Experience selling IT services and technology solutions such as cloud, digital transformation, and managed services
- Deep understanding of public sector procurement, frameworks, and tendering processes
- Strong background in consultative, solution-led sales with long sales cycles and multiple stakeholders
- Excellent relationship-building and influencing skills, with credibility at senior levels
- Experience leading bids, RFP responses, and working collaboratively across internal technical and delivery teams
- Commercially astute, confident in negotiating contracts and managing complex commercials
- Results-driven, ambitious, and motivated by delivering meaningful impact in the public sector
- Base salary: £100,000 – £120,000
- Double on-target earnings (OTE)
- Performance-related bonuses and incentives
- Career progression and mentorship opportunities
- Comprehensive benefits including private healthcare, pension, wellbeing initiatives, and employee discounts
- Recognition and reward schemes including annual awards
Business Development Director in London employer: OJ Digital
Contact Detail:
OJ Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the public sector. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Be prepared for those interviews! Research the company and its recent projects in the public sector. Think about how your experience aligns with their goals and be ready to discuss specific examples of your past successes in business development.
✨Tip Number 3
Showcase your consultative skills! During conversations, focus on how you can add value to potential clients. Ask insightful questions that demonstrate your understanding of their challenges and position yourself as a strategic partner rather than just a vendor.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can give you an edge. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Business Development Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Development Director. Highlight your experience in the UK Public Sector and any relevant achievements that showcase your ability to drive growth and build relationships.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully managed complex sales cycles and built trusted partnerships with senior stakeholders.
Showcase Your Consultative Skills: In your application, emphasise your consultative approach to sales. We want to see how you engage with clients and shape solutions that meet their needs, especially in the context of technology and digital services.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at OJ Digital
✨Know Your Public Sector Inside Out
Make sure you brush up on the latest trends and challenges in the UK Public Sector. Understand the key players, procurement processes, and how digital transformation is shaping the landscape. This knowledge will help you engage confidently with senior stakeholders during your interview.
✨Showcase Your Consultative Sales Skills
Prepare to discuss specific examples of how you've successfully navigated complex sales cycles. Highlight your experience in building relationships and delivering tailored solutions. Use the STAR method (Situation, Task, Action, Result) to structure your responses and demonstrate your impact.
✨Demonstrate Your Strategic Thinking
Be ready to talk about how you would develop and execute a 24-month account growth plan. Think about how you can align your strategies with departmental objectives and frameworks. This shows that you're not just a salesperson but a strategic partner who understands the bigger picture.
✨Prepare for Relationship Building Questions
Expect questions about how you build trust and credibility with senior civil servants and procurement stakeholders. Have anecdotes ready that illustrate your relationship-building skills and how you've influenced decision-making in previous roles.