Paid Social Manager

Ohme is on a mission to accelerate the global transition to clean, affordable energy. We do that by serving as an integrated hardware and software smart-grid platform, focused on the residential EV charging market. The worlds of energy, transport and artificial intelligence are colliding and Ohme is at the heart of this new era. By using technology and data integrations to connect cars, chargers, people, energy providers and more, Ohme has a powerful platform that puts the consumer at the core. Ohme has been selling its chargers to consumers since mid 2019 and has had exponential growth since. We are now operating in multiple countries and have partnerships with the likes of VW, Mercedes, Octopus Energy, and other innovative brands. We are scaling up the business and are building out the team for rapid growth.

If you’re interested in joining a fast-growing cleantech venture on a data and AI-first journey to speed up the global transition to clean, affordable energy, read on! We’re looking for a Paid Social Executive to own our paid social programme end to end, set its direction, and scale it as the function grows. Paid social is a key growth lever for Ohme, and this role is your opportunity to shape it.

You'll own the programme end to end across Meta, TikTok and emerging platforms, with the autonomy to set the direction, build the testing framework, and prove what scales. As the function grows, so does your scope; this is a role designed for someone who wants to take paid social to the next level and grow with it. You'll work closely with our Creative team and local markets to deliver campaigns that drive real commercial results, with the budget, trust and support to make it happen.

Responsibilities

• Campaign Management: Set up, manage and optimise ad campaigns on platforms like Meta, TikTok, Reddit and LinkedIn.
• Budget Management and Reporting: Monitor and manage campaign budgets, ensuring efficient spend pacing across platforms and markets. Reporting on the results to the various internal stakeholders.
• Tracking & Measurement: Maintain UTM structures, support pixel and conversion event implementation, and ensure accurate tracking is in place before campaigns go live.
• Performance Optimisation: Analyse key metrics like CPA, ROAS or CTR and improve performance, efficiency and ROAS.
• Creative Strategy: Create and implement periodical creative concept tests. Own and project manage the creative refresh schedule. Always optimising best performance creative rollouts through extensive AB testing. Coordinate the creative refresh schedule with local markets, Creative team and marketing.
• Audience Optimisation: Create, implement and continuously optimise the audience strategy. Matching the best performing ad copy for the target audiences and executing the periodical refreshes across all markets.

Who you are

• Curiosity: One of the drivers for the team is curiosity. We constantly strive to improve our programme and increase our efficiency. Curiosity and a deep interest in the digital marketing landscape is a must.
• Attention to Detail: Impeccable attention is paid to the campaigns, which allows us to get the best performance out of our Paid Social programme.
• Self-Starter: We are a lean and effective team; the person will have the independence in the role to influence the direction of the paid social programme for Ohme.
• (Desired) Exposure to Organic Social: You have experience in organic social content and boost, and have worked on common strategies across both organic and paid.
• Collaborative: You work well across teams and time zones, managing relationships with local markets, Creative and Marketing in a clear and organised way.
• Adaptable: Comfortable working in a fast-paced environment where priorities can shift. You're able to manage multiple workstreams without dropping the ball.

Required Experience

• Platform Expertise: Proven experience and expertise in Meta and TikTok ads managers and similar where applicable.
• Test and Learn Framework: Continuously test new formats, products and trends to keep the Social Media programme up to date with the most recent developments in the industry.
• Analytics & Reporting Tools: Hands-on experience with GA4 and at least one reporting or data visualisation tool such as Sigma Analytics or Looker.

Ohme is an equal opportunity employer. Diversity, Equity and Inclusion are at the heart of what we do and we encourage a culture where everyone can be themselves at work. We actively seek out a diverse range of talent and our policies ensure that every job application and employee is treated fairly, with equal opportunity to succeed and to feel included.