South West (home-based, between Cornwall and Devon) · £35,000 to £40,000, with flexibility for the right candidate · Four or five days a week · Permanent
Help us build the holiday destinations of the future.
Ohana Mua is a UK holiday company reimagining the staycation with energy-positive retreats, smart tech and a warm welcome for everyone. We’re a Certified B Corporation, which reflects our commitment to operating with integrity, transparency and positive impact.
Our ambition is simple. We want destinations that give back more than they take, and stays where everything is taken care of. Every guest should feel they belong, and pay a price they can trust. Ohana means family, and that goes for our guests, our neighbours, our team and the planet.
Our first retreat, The Vale, sits in ancient Cornish woodland near Looe. Our second destination is South View in Devon, and more are on the way.
The role
We’re a growing business, with a brand to carry and evolve as we scale and a sustainability story to tell honestly and well. We’re looking for one marketer to lead that, and to own the number that matters most: guests booking direct.
You’ll own the marketing plan, agreed with our CEO against clear targets. You won’t have a big team or an agency, but you won’t be on your own either. You’ll have a marketing engine built on Claude, with our brand voice, destination facts and quality checks already inside it. You’ll also have weekly time with the CEO, and support from our COO and our booking platform partner.
Claude speeds up the drafting, research and reporting. The real work is yours:
- capturing content on site
- making the creative
- building pages, emails and journeys
- running campaigns and making the spend calls
- building relationships with press and creators
What you’ll own
- The marketing plan: channel mix, quarterly plan and campaign calendar
- The brand and our B Corp and sustainability story, as we grow
- Direct bookings, from first visit to confirmed stay, including finding and fixing where guests drop out
- Meta and Google Ads, with spend moved in-flight to what converts
- Email and guest journeys in ActiveCampaign, and a growing list we own
- Instagram, Facebook, TikTok, LinkedIn, reviews and Google Business Profile for both destinations
- Wedding, corporate and group enquiries
- Photo, video and creative made on site at The Vale and South View
- PR, creator partnerships and awards
You’ll thrive here if you
- Have around three years of hands‑on digital marketing with real responsibility for results
- Have run Meta and Google Ads budgets yourself and can explain a live spend decision
- Use AI every working day and can show us workflows you’ve built, and you know when not to trust the output
- Write well, edit better, and are confident filming on a phone
- Are organised, self‑directed and happy working remotely with a small leadership team
We know the scope is broad. If you’re stronger in some areas than others and keen to develop, we’d still love to hear from you.
Where this can go
This role grows as we do. As we add destinations, the brand, audience and marketing work grow with them, and so can your scope and responsibility.
Where and how
You’ll be home-based within reach of both destinations, ideally on the A38 corridor between Liskeard and Exeter. Expect one to two days a week on site, more in peak season, so you’ll need a full UK driving licence and a car. It’s five days a week, or four for the right person, pro rata.
If you need any adjustments at any stage, just tell us. Everyone belongs here, and that includes how we hire.
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