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- Tasks: Lead CRM strategies to boost customer engagement and retention across global channels.
- Company: Oh Polly, a fast-growing fashion brand with a strong social presence.
- Benefits: 50% discount on products, competitive salary, extra day off for your birthday, and learning opportunities.
- Why this job: Join a dynamic team and make a real impact in a thriving fashion brand.
- Qualifications: Experience in CRM management and strong technical skills required.
- Other info: Exciting career growth in a collaborative and innovative environment.
The predicted salary is between 60000 - 70000 £ per year.
About Oh Polly Founded in 2015, Oh Polly is a fast-growing, social first fashion brand that creates trend driven, high quality premium products. With a focus on innovation, global responsibility, and ethics. We’ve built a combined social following of over 10 million across our brands, including Bo+Tee; our activewear line. Operating across multiple global offices, we are a dynamic team offering ambitious individuals the chance to thrive, grow, and take their careers to the next level.
The Role This role requires a strategic, data-driven CRM professional with strong technical expertise, commercial acumen, and the ability to deliver impactful customer engagement and retention strategies across global channels.
Key Responsibilities:
- CRM Strategy & Growth: Build, enhance, and evolve the CRM function to deliver key business outcomes, including Customer Lifetime Value (CLTV), revenue per user, campaign engagement and conversion, loyalty subscriptions, and app downloads. Oversee the end-to-end execution of global CRM campaigns across email, SMS, WhatsApp, and push notifications to nurture customers, drive engagement, and increase sales. Develop and continuously optimise automated customer journeys to ensure communications are timely, relevant, and performance-driven.
- Cross-Channel Collaboration & Integration: Represent CRM across departments and marketing channels to shape a unified, data-led customer experience. Lead and project-manage all CRM initiatives and channel integrations, ensuring alignment across marketing, insights, and technology teams. Partner with marketing, digital, ecommerce, and product stakeholders to deliver a cohesive, cross-departmental database growth strategy. Collaborate with creative teams to apply performance learnings briefing design on testing strategies and coordinating with partnerships teams to source relevant content for communications. Work closely with copywriters to share insights and drive A/B testing across tone, length, and topic, enhancing content performance and engagement. Own and manage the CRM planning calendar, including all A/B testing frameworks and schedules.
- Segmentation, Personalisation & Insights: Develop and execute a cross-channel, data-driven segmentation strategy to enhance targeting, personalisation, and customer engagement. Balance brand-building and trade-led messaging through customer insight–driven campaign planning. Collaborate with internal and external insight teams to deepen customer understanding and refine CRM targeting strategies. Create bespoke and dynamic campaign plans to engage key customer cohorts, strengthen brand loyalty, and increase retention.
- Technology, Reporting & Team Leadership: Act as the primary stakeholder for the ESP (Bloomreach), ensuring full utilisation of platform capabilities and maintaining a strong strategic partnership. Deliver weekly, monthly, and ad hoc performance reports, independently analysing results, extracting insights, and highlighting upcoming initiatives to the leadership team. Manage and develop CRM executives, providing training, mentorship, and upscaling opportunities to build team capability and performance.
- Governance & Compliance: Serve as the Marketing GDPR representative, collaborating with key stakeholders to ensure all CRM and marketing activities fully comply with data protection and privacy regulations.
Skills & Requirements:
- Proven experience in CRM management within a fast-paced consumer, retail, or digital-first environment.
- Demonstrated success driving commercial outcomes through CRM, including improvements in CLTV, engagement, conversion, and retention.
- Hands-on experience with CRM/ESP platforms (Bloomreach is essential).
- Strong understanding of customer journey automation, personalisation, and segmentation strategies.
- Solid understanding of A/B testing methodologies and campaign optimisation techniques.
- Experience collaborating across departments to integrate CRM into broader marketing and business strategies.
- Excellent communication and stakeholder management skills.
- Strong project management and organisational abilities, with the capability to manage multiple priorities and deadlines.
- Up-to-date knowledge of GDPR and marketing compliance best practices.
What’s on offer?
- 50% discount on all Oh Polly, Bo+Tee products.
- Salary: £60,000 - £70,000
- An extra day off for your birthday
- Learning and development opportunities
- Company pension
- Company social events
This Company is an equal opportunities employer Oh Polly job positions are open to all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.
Senior CRM Manager employer: Oh Polly
Contact Detail:
Oh Polly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM successes. When you get the chance to chat with potential employers, share these examples to demonstrate your impact.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Tailor your answers to show how your experience aligns with their goals. We want to see that you’re genuinely interested in what they do!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining our dynamic team at Oh Polly!
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior CRM Manager role. Highlight your experience with CRM strategies, customer engagement, and any relevant tools like Bloomreach. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can contribute to Oh Polly's growth. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Data Skills: Since this role is all about data-driven decisions, make sure to showcase your analytical skills. Include examples of how you've used data to drive customer engagement and improve retention in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best chance to show us what you've got!
How to prepare for a job interview at Oh Polly
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially those relevant to Oh Polly. Brush up on your knowledge of Bloomreach and be ready to discuss how you've used it to drive customer engagement and retention in previous roles.
✨Showcase Your Data Skills
Prepare to talk about specific metrics you've improved in past positions, like Customer Lifetime Value or campaign conversion rates. Use concrete examples to demonstrate your data-driven approach and how it led to successful outcomes.
✨Collaboration is Key
Oh Polly values cross-departmental collaboration, so be ready to share experiences where you’ve worked with marketing, digital, and creative teams. Highlight how you’ve integrated CRM into broader strategies and the impact it had on customer engagement.
✨Stay GDPR Savvy
As the Marketing GDPR representative, understanding compliance is crucial. Be prepared to discuss your experience with data protection regulations and how you’ve ensured compliance in your CRM activities.
