At a Glance
- Tasks: Lead CRM strategies to boost customer engagement and retention across global channels.
- Company: Oh Polly, a fast-growing fashion brand with a strong social presence.
- Benefits: Enjoy a 50% discount on products, extra day off for your birthday, and learning opportunities.
- Other info: Be part of an inclusive workplace that values diversity and growth.
- Why this job: Join a dynamic team and make a real impact in a thriving fashion brand.
- Qualifications: Experience in CRM management and strong project management skills required.
The predicted salary is between 60000 - 70000 £ per year.
About Oh Polly
Founded in 2015, Oh Polly is a fast‑growing, social first fashion brand that creates trend‑driven, high‑quality premium products.
With a focus on innovation, global responsibility, and ethics, we’ve built a combined social following of over 10 million across our brands, including Bo+Tee, our activewear line.
Operating across multiple global offices, we are a dynamic team offering ambitious individuals the chance to thrive, grow, and take their careers to the next level.
The Role
This role requires a strategic, data‑driven CRM professional with strong technical expertise, commercial acumen, and the ability to deliver impactful customer engagement and retention strategies across global channels.
Key Responsibilities: CRM Strategy & Growth
- Build, enhance, and evolve the CRM function to deliver key business outcomes, including Customer Lifetime Value (CLTV), revenue per user, campaign engagement and conversion, loyalty subscriptions, and app downloads.
- Oversee the end‑to‑end execution of global CRM campaigns across email, SMS, Whats App, and push notifications to nurture customers, drive engagement, and increase sales.
- Develop and continuously optimise automated customer journeys to ensure communications are timely, relevant, and performance‑driven.
- Cross‑Channel Collaboration & Integration
- Represent CRM across departments and marketing channels to shape a unified, data‑led customer experience.
- Lead and project‑manage all CRM initiatives and channel integrations, ensuring alignment across marketing, insights, and technology teams.
- Partner with marketing, digital, e‑commerce, and product stakeholders to deliver a cohesive, cross‑departmental database growth strategy.
- Collaborate with creative teams to apply performance learnings briefing design on testing strategies and coordinate with partnerships teams to source relevant content for communications.
- Work closely with copywriters to share insights and drive A/B testing across tone, length, and topic, enhancing content performance and engagement.
- Own and manage the CRM planning calendar, including all A/B testing frameworks and schedules.
- Segmentation, Personalisation & Insights
- Develop and execute a cross‑channel, data‑driven segmentation strategy to enhance targeting, personalisation, and customer engagement.
- Balance brand‑building and trade‑led messaging through customer insight–driven campaign planning.
- Collaborate with internal and external insight teams to deepen customer understanding and refine CRM targeting strategies.
- Create bespoke and dynamic campaign plans to engage key customer cohorts, strengthen brand loyalty, and increase retention.
- Technology, Reporting & Team Leadership
- Act as the primary stakeholder for the ESP (Bloomreach), ensuring full utilisation of platform capabilities and maintaining a strong strategic partnership.
- Deliver weekly, monthly, and ad hoc performance reports, independently analysing results, extracting insights, and highlighting upcoming initiatives to the leadership team.
- Manage and develop CRM executives, providing training, mentorship, and upscaling opportunities to build team capability and performance.
- Governance & Compliance
- Serve as the Marketing GDPR representative, collaborating with key stakeholders to ensure all CRM and marketing activities fully comply with data protection and privacy regulations.
Skills & Requirements
- Proven experience in CRM management within a fast‑paced consumer, retail, or digital‑first environment.
- Demonstrated success driving commercial outcomes through CRM, including improvements in CLTV, engagement, conversion, and retention.
- Hands‑on experience with CRM/ESP platforms ( Bloomreach is essential
- Strong understanding of customer journey automation, personalisation, and segmentation strategies.
- Solid understanding of A/B testing methodologies and campaign optimisation techniques.
- Experience collaborating across departments to integrate CRM into broader marketing and business strategies.
- Excellent communication and stakeholder management skills.
- Strong project management and organisational abilities, with the capability to manage multiple priorities and deadlines.
- Up‑to‑date knowledge of GDPR and marketing compliance best practices.
What’s on offer?
- 50% discount on all Oh Polly, Bo+Tee products.
- An extra day off for your birthday
- Learning and development opportunities
- Company pension
- Company social events
- This Company is an equal opportunities employer
Oh Polly job positions are open to all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.
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Senior CRM Manager in London employer: Oh Polly
At OH POLLY, we pride ourselves on being a leading employer in the fashion e-commerce sector, offering our team members a vibrant and dynamic work culture in Liverpool. With a focus on employee growth and development, we provide ample opportunities for career advancement alongside competitive salaries and benefits, making it an ideal place for those looking to thrive in a fast-paced environment. Join us to be part of one of the UK's fastest-growing fashion brands, where your contributions directly impact our success and customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Oh Polly and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Oh Polly are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Oh Polly on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Oh Polly. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Oh Polly. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Oh Polly:Show us that you’ve done your homework! In your application, briefly mention what you admire about Oh Polly’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Oh Polly
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Oh Polly will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Oh Polly, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
