Head of Buying in London

About Oh Polly

Founded in 2015, Oh Polly is a fast-growing, social first fashion brand that creates trend driven, high quality premium products. With a focus on innovation, global responsibility, and ethics. We’ve built a combined social following of over 10 million across our brands, including Bo+Tee; our activewear line. Operating across multiple global offices, we are a dynamic team offering ambitious individuals the chance to thrive, grow, and take their careers to the next level.

The Role

Oh Polly is looking for a Head of Buying based in London or Dubai to lead one of the most critical functions in the business. This is a hands-on role for someone who is deeply trend-obsessed, commercially minded, and confident working directly with the Founder in a fast-paced environment. You will be a true decision-maker, owning the buy from concept to shaping the product direction of the brand alongside the Founder, and ensuring Oh Polly stays ahead of social trends and commercial opportunity.

You must be confident in making and standing by recommendations, open to direct feedback and challenge, and equally capable of executing final decisions with speed, focus and precision.

Key Responsibilities

• Buying & Commercial Leadership
  • Own the global buying strategy across categories, ensuring all product decisions are commercially strong, trend-relevant and on-brand.
  • Make decisive calls on range planning, pricing, and risk.
  • Balance creativity with margin, sell-through and speed to market.
  • Act as a senior decision-maker, with accountability for wins and misses.
• Founder Partnership
  • Work closely with the Founder on product direction, range sign-off and seasonal vision.
  • Confidently challenge ideas when appropriate, using data, trend insight and market intelligence.
  • Take feedback directly and professionally; adapt quickly.
  • Come up with trends and ideas to keep on top of our competitors.
• Trend, Social & Culture Obsession
  • Be on top of social media, culture, influencers, celebrities and global trends.
  • Translate TikTok, Instagram, and lifestyle moments into fast, commercial product opportunities.
  • Regularly present trend direction, competitive insights and new opportunities to the Founder and wider product team.
• Product Development & Design Collaboration
  • Work hand-in-hand with Design to shape silhouettes, fabrics, colour palettes and finishes.
  • Ensure design creativity is aligned with commercial viability and customer demand.
  • Push for innovation while protecting brand DNA.
• Factory & Supplier Relationships
  • Build and maintain strong relationships with factories and suppliers.
  • Work closely with the production and technical teams to ensure quality, cost, speed and feasibility.
  • Be involved in product development from initial concept through to final bulk approval.
• Cross-Functional Leadership
  • Collaborate closely with Merchandising, Production, Technical, Marketing and Ecommerce.
  • Ensure buying decisions support wider business goals, launches and campaigns.
  • Be hands-on when needed; this is not a purely strategic role.

Key Skills & Experience

• 7+ years’ experience in buying with a relevant brand, with at least 3+ years in a senior role.
• Trend forecasting and seasonal product planning.
• Assortment planning with focus on best sellers and margin management.
• Vendor and supplier negotiation, including international sourcing.
• Inventory management and stock optimisation.
• Data-driven decision-making using sales and performance analytics.
• Leadership and team management experience.
• Knowledge of fashion, digital-first, and social commerce trends.
• Cross-functional collaboration with design, social, marketing, and operations teams.

What’s on offer?

• 50% discount on all Oh Polly, Bo+Tee products.
• Salary: £70,000 - £80,000.
• An extra day off for your birthday.
• Learning and development opportunities.
• Company pension.
• Company social events.

This Company is an equal opportunities employer. Oh Polly job positions are open to all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.