At a Glance
- Tasks: Lead digital strategy and manage a creative team to drive growth and engagement.
- Company: Oh Polly, a fast-growing fashion brand with a strong social presence.
- Benefits: Competitive salary, 50% product discount, extra birthday leave, gym membership, and development opportunities.
- Other info: Inclusive workplace with exciting career growth and social events.
- Why this job: Join a dynamic team and shape the future of digital marketing in fashion.
- Qualifications: 9+ years in digital marketing, with leadership experience in D2C brands.
The predicted salary is between 85000 - 100000 € per year.
About Oh Polly Founded in 2015, Oh Polly is a fast-growing, social first fashion brand that creates trend‑driven, high quality premium products. With a focus on innovation, global responsibility, and ethics. We’ve built a combined social following of over 10 million across our brands, including Bo+Tee; our activewear line. Operating across multiple global offices, we are a dynamic team offering ambitious individuals the chance to thrive, grow, and take their careers to the next level.
The Role As the Head of Digital, you will join Oh Polly’s senior leadership team, guiding digital strategy and collaborating across departments to drive long‑term growth. You’ll lead and manage the digital team, overseeing performance, growth, and alignment of all digital channels to ensure we meet ambitious KPIs, optimise spend efficiency, and increase customer retention in key global markets.
Key Responsibilities
- Digital Strategy Development: Design, lead, and execute a digital‑first strategy across key channels (Google, Meta, TikTok, Snapchat, Pinterest) to maximize reach, engagement, and conversions.
- Senior Leadership Contribution: Act as a key member of the senior leadership team, contributing to company‑wide decisions and aligning the digital strategy with overarching business goals.
- Team Leadership: Manage, inspire, and develop the digital team, fostering a culture of creativity, data‑driven decision‑making, and innovation.
- Retention & CRM: Lead on retention strategies, including email, CRM, and loyalty programs, to improve customer lifetime value and reduce churn.
- Budget Management: Oversee and allocate the digital marketing budget effectively to meet performance and ROAS targets, balancing growth with profitability.
- Performance Marketing: Ensure paid media campaigns (search, social, display) are optimised for ROAS, CPC, CTR, and CPA goals, maintaining efficiency across the funnel.
- Creative Strategy Alignment: Collaborate with the creative and content teams to develop compelling, digital‑first creative assets tailored for each platform and audience.
- Customer Journey Optimization: Identify opportunities to improve the user experience (UX) on all digital touchpoints, including the website and app, and work with UX/UI teams to implement solutions.
- Data and Analytics: Implement strong analytics frameworks to measure campaign effectiveness, monitor KPIs, and generate insights to improve future performance.
- Cross‑functional Collaboration: Partner closely with product, merchandising, and finance teams to align digital strategy with broader business objectives.
- Stay Current with Trends: Keep up‑to‑date with digital marketing trends, platform updates, and new technologies to maintain a competitive edge.
Skills and Requirements
- Experience: Minimum 9+ years in digital marketing, with at least 3 years in a leadership role for a D2C brand, ideally in the fashion or e‑commerce sector.
- Digital Marketing Mastery: Proven expertise across digital channels, with strong knowledge of paid media (Google Ads, Meta, TikTok, etc.), email marketing, SEO, CRM, and retention strategies.
- Analytical Skills: Proficiency in analytics tools (Google Analytics, Tableau, or similar) with the ability to interpret data, analyze KPIs, and drive decisions based on insights.
- Leadership: Demonstrated ability to lead, mentor, and grow a high‑performing team in a fast‑paced environment.
- Budget Management: Experience managing and optimising large digital marketing budgets.
- Creative Insight: A keen eye for effective creative in digital advertising, with experience collaborating with creative teams.
- Communication: Strong interpersonal and communication skills with the ability to present digital insights and plans to non‑digital stakeholders.
What’s on offer
- Salary: £85,000 - £100,000
- 50% discount on all Oh Polly and Bo+Tee products
- An extra day off for your birthday
- Corporate gym membership (subject to tax)
- Cycle to work scheme
- Learning and development opportunities
- Company pension
- Company social events
Equal opportunities employer Oh Polly job positions are open to all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.
Head of Digital employer: Oh Polly
Oh Polly is an exceptional employer that champions innovation and creativity within a vibrant work culture, offering ambitious individuals the opportunity to thrive in a fast-paced environment. With a strong focus on employee growth, we provide extensive learning and development opportunities, alongside attractive benefits such as a generous discount on products, corporate gym membership, and additional time off for personal celebrations. Join us in our dynamic global offices and be part of a team that values collaboration and drives meaningful change in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your digital marketing achievements. This is your chance to showcase your creativity and analytical prowess, so make it pop!
✨Tip Number 3
Prepare for interviews by researching Oh Polly’s digital strategy and recent campaigns. Bring fresh ideas to the table and demonstrate how you can contribute to their growth. They’ll love your enthusiasm!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for passionate individuals ready to take their careers to the next level.
We think you need these skills to ace Head of Digital
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience that align with the Head of Digital role. Highlight your digital marketing expertise and leadership experience, especially in D2C brands like fashion or e-commerce.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to Oh Polly's growth. Be sure to mention specific strategies you've successfully implemented in the past.
Showcase Your Analytical Skills:Since data-driven decision-making is key for this role, include examples of how you've used analytics tools to drive performance. Mention any KPIs you've improved and how you achieved those results.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Oh Polly
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital marketing, especially in fashion and e-commerce. Be ready to discuss your experience with platforms like Google Ads, Meta, and TikTok, and how you've used them to drive growth.
✨Showcase Your Leadership Skills
As a Head of Digital, you'll need to inspire and manage a team. Prepare examples of how you've led teams in the past, focusing on fostering creativity and data-driven decision-making. Highlight any successful projects where your leadership made a difference.
✨Be Data-Driven
Oh Polly values analytics, so come prepared to discuss how you've used data to inform your strategies. Bring specific examples of KPIs you've monitored and how you've adjusted campaigns based on insights from tools like Google Analytics.
✨Align with Company Goals
Understand Oh Polly's mission and values, and think about how your digital strategy can align with their broader business objectives. Be ready to share ideas on how you would contribute to the company's growth and customer retention efforts.
