At a Glance
- Tasks: Lead digital strategy and manage a creative team to drive growth and engagement.
- Company: Join Oh Polly, a fast-growing fashion brand with a social-first approach.
- Benefits: Competitive salary, 50% product discount, extra birthday leave, and gym membership.
- Other info: Collaborative culture with excellent career development opportunities.
- Why this job: Make a real impact in a dynamic environment while shaping the future of digital marketing.
- Qualifications: 9+ years in digital marketing, with leadership experience in D2C brands.
The predicted salary is between 85000 - 100000 € per year.
As the Head of Digital, you will join Oh Polly's senior leadership team, guiding digital strategy and collaborating across departments to drive long‑term growth. You'll lead and manage the digital team, overseeing performance, growth, and alignment of all digital channels to ensure we meet ambitious KPIs, optimise spend efficiency, and increase customer retention in key global markets.
Founded in 2015, Oh Polly is a fast‑growing, social‑first fashion brand that creates trend‑driven, high‑quality premium products. With a focus on innovation, global responsibility, and ethics, we have built a combined social following of over 10 million across our brands, including Bo+Tee. We operate across multiple global offices and offer an environment where ambitious individuals can thrive, grow, and take their careers to the next level.
Responsibilities
- Digital Strategy Development: Design, lead, and execute a digital‑first strategy across key channels (Google, Meta, TikTok, Snapchat, Pinterest) to maximise reach, engagement, and conversions.
- Senior Leadership Contribution: Act as a key member of the senior leadership team, contributing to company‑wide decisions and aligning the digital strategy with overarching business goals.
- Team Leadership: Manage, inspire, and develop the digital team, fostering a culture of creativity, data‑driven decision‑making, and innovation.
- Retention & CRM: Lead on retention strategies, including email, CRM, and loyalty programs, to improve customer lifetime value and reduce churn.
- Budget Management: Oversee and allocate the digital marketing budget effectively to meet performance and ROAS targets, balancing growth with profitability.
- Performance Marketing: Ensure paid media campaigns (search, social, display) are optimised for ROAS, CPC, CTR, and CPA goals, maintaining efficiency across the funnel.
- Creative Strategy Alignment: Collaborate with the creative and content teams to develop compelling, digital‑first creative assets tailored for each platform and audience.
- Customer Journey Optimisation: Identify opportunities to improve the user experience (UX) on all digital touchpoints, including the website and app, and work with UX/UI teams to implement solutions.
- Data and Analytics: Implement strong analytics frameworks to measure campaign effectiveness, monitor KPIs, and generate insights to improve future performance.
- Cross‑functional Collaboration: Partner closely with product, merchandising, and finance teams to align digital strategy with broader business objectives.
- Stay Current with Trends: Keep up‑to‑date with digital marketing trends, platform updates, and new technologies to maintain a competitive edge.
Qualifications
- Minimum 9+ years in digital marketing, with at least 3 years in a leadership role for a D2C brand, ideally in fashion or e‑commerce.
- Digital Marketing Mastery: Proven expertise across digital channels, with strong knowledge of paid media (Google Ads, Meta, TikTok, etc.), email marketing, SEO, CRM, and retention strategies.
- Analytical Skills: Proficiency in analytics tools (Google Analytics, Tableau, or similar) with the ability to interpret data, analyse KPIs, and drive decisions based on insights.
- Leadership: Demonstrated ability to lead, mentor, and grow a high‑performing team in a fast‑paced environment.
- Budget Management: Experience managing and optimising large digital marketing budgets.
- Creative Insight: A keen eye for effective creative in digital advertising, with experience collaborating with creative teams.
- Communication: Strong interpersonal and communication skills with the ability to present digital insights and plans to non‑digital stakeholders.
Benefits
- Salary: £85,000 – £100,000
- 50% discount on all Oh Polly and Bo+Tee products
- One extra day off for your birthday
- Corporate gym membership (subject to tax)
- Cycle‑to‑work scheme
- Learning and development opportunities
- Company pension
- Company social events
Equal Opportunity
This company is an equal opportunities employer. Oh Polly job positions are open to all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.
Head of Digital in City of Westminster employer: Oh Polly
Oh Polly is an exceptional employer that fosters a vibrant and innovative work culture, perfect for ambitious individuals looking to make a significant impact in the fashion industry. With a strong focus on employee growth, we offer extensive learning and development opportunities, alongside competitive benefits such as a generous salary, product discounts, and a corporate gym membership. Our collaborative environment encourages creativity and data-driven decision-making, ensuring that every team member can thrive and contribute to our mission of driving long-term growth in key global markets.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects and successes. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategy. Be ready to discuss how your experience aligns with their goals and how you can contribute to their growth. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Digital in City of Westminster
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital marketing, especially in leadership roles. We want to see how your skills align with our goals at Oh Polly!
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use numbers and data where possible to show how you’ve driven growth and performance.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits into our creative and innovative culture, so don’t be afraid to show us what makes you unique!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This helps us keep track of applications and ensures you’re considered for the role as quickly as possible!
How to prepare for a job interview at Oh Polly
✨Know Your Digital Strategy
Before the interview, dive deep into Oh Polly's current digital strategy. Familiarise yourself with their social media presence and recent campaigns. Be ready to discuss how you can enhance their digital-first approach and align it with their ambitious KPIs.
✨Showcase Leadership Experience
Prepare examples of how you've successfully led a digital team in the past. Highlight your ability to inspire creativity and data-driven decision-making. This role requires strong leadership, so be ready to share specific instances where your guidance made a significant impact.
✨Demonstrate Analytical Skills
Brush up on your knowledge of analytics tools like Google Analytics or Tableau. Be prepared to discuss how you've used data to drive marketing decisions and improve performance. Showing that you can interpret data effectively will set you apart from other candidates.
✨Stay Current with Trends
Research the latest trends in digital marketing, especially in the fashion and e-commerce sectors. Be ready to discuss how these trends could be applied to Oh Polly's strategy. This shows your passion for the industry and your commitment to keeping the brand competitive.
