Senior Influence Executive

WPP Onefluence is seeking a dynamic and trend-savvy Senior Influencer Executive to join our team dedicated to L'Oréal. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with L'Oréal's brand objectives.

As the Senior Influencer Executive, you will lead influencer strategy and campaign execution across social platforms to amplify brand awareness, drive engagement, and grow our community within the beauty space.

You’ll be responsible for managing influencer relationships, developing creative campaign concepts, and ensuring brand alignment with both macro and micro creators.

Key Responsibilities

• Influencer Strategy & Campaign Management
• Develop and execute influencer campaigns for new product launches, brand awareness, and seasonal initiatives.
• Identify and onboard relevant beauty influencers (macro, micro, and nano) across TikTok, Instagram, YouTube, and emerging platforms.
• Create and manage influencer briefs, contracts, timelines, and budgets.
• Oversee influencer content production to ensure brand tone, aesthetic, and compliance with marketing guidelines.
• Relationship Management
• Build and maintain strong relationships with top-tier beauty influencers, talent managers, and agencies.
• Act as the main point of contact for influencer collaborations and ongoing partnerships.
• Performance & Reporting
• Monitor and analyse influencer campaign performance using analytics tools.
• Deliver insights and recommendations to optimize future campaigns.
• Report on ROI, engagement metrics, and audience growth.
• Cross-Functional Collaboration
• Work closely with PR, social media, e-commerce, and creative teams to ensure consistent messaging and amplification.
• Support integrated marketing initiatives that combine influencer, content, and brand storytelling.

Skills & Qualifications

• 2-3 years of experience in influencer marketing, preferably within the beauty, cosmetics, or lifestyle industry.
• Strong understanding of social media platforms and influencer ecosystems.
• Excellent communication, negotiation, and relationship management skills.
• Analytical mindset with experience using tools like Traackr, or similar.
• Creative eye for beauty trends, social storytelling, and content aesthetics.
• Ability to manage multiple projects and stakeholders in a fast-paced environment
• Existing network of beauty influencers or creators.
• Experience with paid and seeding influencer amplification or affiliate programs.
• Understanding of emerging platforms (e.g., TikTok Shop, Threads, YouTube Shorts).

Benefits

• 25 days annual leave + 1 Volunteer Day
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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