At a Glance
- Tasks: Lead innovative B2B influencer marketing campaigns and manage end-to-end project execution.
- Company: Join Ogilvy, a global leader in creative excellence and impactful marketing.
- Benefits: Enjoy 25 days annual leave, flexible working, and health benefits.
- Other info: Be part of a dynamic team with opportunities for mentorship and professional growth.
- Why this job: Make a real impact in the B2B space with top brands and cutting-edge strategies.
- Qualifications: 2-3 years in influencer marketing or B2B, with strong relationship management skills.
The predicted salary is between 40000 - 50000 £ per year.
About Ogilvy
Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
Department: PR & Influence
Location: London
Contract type: Fixed-Term (12 months)
Full Time/Part time: Full Time
Working Pattern: Hybrid
Reporting into: Influence Director / Influence Business Director
About Ogilvy UK
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard. In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.
The Role
As a Business Influence Manager, you will play a pivotal role in bridging the gap between B2B marketing strategy and high-impact influencer execution. Your deep understanding of B2B audiences, corporate brand value, complex routes to market, and professional decision-making journeys will play a key role in spotting where influence can add maximum value. In this role, you will be directly responsible for the ideation, project management, and end-to-end execution of influencer marketing campaigns.
Key Responsibilities
- Manage the end-to-end delivery of complex influencer campaigns, ensuring they are delivered on time, on budget, and exceed client KPIs.
- Utilize your production knowledge to oversee content creation pipelines, from brief to final delivery, ensuring high-quality output across social, digital, and offline channels.
- Maintain and build successful, trusting client relationships, acting as a day-to-day lead.
- Identify, vet, and negotiate contracts with B2B thought leaders, industry experts, and creators.
- Oversee campaign reporting and measurement.
Must-Haves:
- A minimum of 2–3 years of dedicated experience in influencer marketing, corporate PR, or B2B marketing/sales.
- A strong understanding of B2B audiences, professional social networks (specifically LinkedIn), and how to navigate the complex compliance, legal, and brand safety requirements of corporate clients.
- Outstanding stakeholder management skills, with a track record of building consistently productive relationships with clients, talent, and internal agency partners.
- Self-motivated, action-oriented, and ambitious, with a positive "can-do" attitude and the ability to remain calm and optimistic under pressure.
- Proven experience integrating digital, social media, and PR into cohesive campaign activities.
Nice-to-Haves:
- Practical experience with content production processes, including video shoots, licensing, and usage rights.
- Experience working within a Corporate PR agency or a B2B sales/account management environment.
- Experience mentoring, guiding, or delegating tasks to junior team members.
- An avid follower of industry news, creator economy trends, and emerging B2B social platforms.
How we help you Thrive:
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- Flexible Working Model with core working hours: 10am – 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests.
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
Influencer Marketing Manager - B2B in London employer: Ogilvy
Ogilvy is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. Located in London, employees benefit from a flexible working model, comprehensive health and wellbeing support, and ample opportunities for professional growth within the world's largest influencer marketing practice. With a commitment to innovation and excellence, Ogilvy empowers its team members to make a meaningful impact while working with some of the most renowned brands globally.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Manager - B2B in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Influencer Marketing Manager gig.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best influencer campaigns. This will give potential employers a taste of what you can bring to the table and help you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching Ogilvy and their recent campaigns. Tailor your answers to show how your experience aligns with their values and goals. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Influencer Marketing Manager - B2B in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Influencer Marketing Manager role. Highlight your B2B experience and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Showcase Your Creativity:Don’t just list your experiences; tell us about the innovative ideas you’ve brought to life in past roles. We love creativity, so share examples of how you’ve used influencer marketing to drive results.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and structure your thoughts logically. We appreciate a well-organised application that gets straight to the point!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Ogilvy
✨Know Your B2B Landscape
Before the interview, dive deep into the B2B marketing world. Understand the nuances of corporate branding and how influencer marketing fits into that space. Familiarise yourself with recent campaigns from Ogilvy and other competitors to discuss insights and trends.
✨Showcase Your Strategic Thinking
Prepare to present a polished pitch deck or strategy outline during your interview. Highlight your ability to create compelling narratives around influencer campaigns, focusing on how you can align them with client objectives and KPIs. This will demonstrate your strategic capability and creativity.
✨Build Rapport with Your Interviewers
Remember, relationship management is key in this role. Approach the interview as a conversation rather than an interrogation. Ask insightful questions about their current projects and share your thoughts on potential improvements or innovations in their influencer strategies.
✨Demonstrate Your Production Knowledge
Since the role involves managing complex campaigns, be ready to discuss your experience with content production processes. Share specific examples of past projects where you oversaw production, highlighting any challenges you faced and how you overcame them.
