Influence Manager - Global Lifestyle Brand in London

Department: PR & Influence

Location: London

Contract type: 12-Month Fixed-Term Contract

Full Time/Part time: Full Time

Working Pattern: Hybrid 3:2

Reporting into: Account Director / Business Director

About Ogilvy: Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.

The Role: As an Influence Manager at our agency, you will be an essential part of our influencer proposition, covering the full range of influencer work. At Ogilvy, our influence team are trained and treated as specialists and play a critical role in contributing to the influencer strategy and creative output, recommending objectives, targets, action plans, calendar, and budgets. Your strategic thinking and creativity will help develop best-in-class ongoing influencer programs for our diverse range of clients, integrating them into the overall strategy for owned, earned, and paid channels.

Key Responsibilities:

• To work with the Head of Influence and an Influence Executive to develop the client portfolio to increase their market share with the influencer strategy.
• The role involves leading the influencer plan across brands and working with the integrated Ogilvy team to support all brand activity.
• Actively contribute to the Influencer strategy by recommending objectives, targets, action plans, calendars, and budgets.
• Align and collaborate with media, PR, social, brand activation, digital, and all other stakeholders, internal and external, to deliver best-in-class campaigns for our clients.
• Identify and nurture client-appropriate talent opportunities and relationships to help deliver the influencer program for clients.
• Manage the day-to-day running of influencer campaigns, from identification and implementation to overseeing and reporting.
• Maintain and build successful client relationships, selling in ideas and content streams in quick turnaround and high-pressure situations.
• Present creative and sell content solutions to internal stakeholders and new and existing clients.
• Building client trust and relationships to deliver great results and continue to increase the influence portfolio of brands.
• Manage influencer posting across the year, ensuring regulations are met, brand sentiment is high and influencers are brand advocates delivering great work.

General Responsibilities:

• Manage the influencer database and ensure it is up to date.
• Stay up to date with cultural/social trends and customers' views and attitudes.
• Assist in the development and participation in promoting our influencer offering across the business.
• Support additional projects as required, such as new business pitches, market reviews, and competitive trends.

Requirements:

• Experience in working in a regulated category such as beauty.
• Strong understanding of influencer marketing trends and social media platforms.
• Excellent communication, project management, and organisational skills.
• Experience in a fast-paced agency environment.
• Demonstrated experience in building consistently productive relationships.
• The ability to remain optimistic under pressure.
• Strong experience in key stakeholder management.
• A creative outlook with the ability to achieve the full potential from projects, keeping abreast of and utilising new industry developments and technology.
• Proven experience of integrating digital and social media in campaign activity.

How we help you Thrive:

• 25 days annual leave + 1 Volunteer Day
• Bupa Healthcare Enhanced Maternity, Adoption and Shared Parental Leave
• Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us. We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy.