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- Tasks: Lead influencer marketing campaigns for a major beauty brand and drive impactful results.
- Company: Join Ogilvy, a creative agency that values collaboration and self-expression.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be at the forefront of beauty trends and make a real impact in influencer marketing.
- Qualifications: 5-6 years in influencer marketing with strong relationship management skills.
- Other info: Dynamic team environment focused on creativity and positive social impact.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a dynamic and trend-savvy Influencer Marketing Manager to join our team dedicated to a large beauty brand. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with the brand's objectives. You will lead a team of Influencer Executives and work closely with clients to ensure seamless campaign execution and impactful results.
In this role, you will manage influencer campaigns, which includes identifying, implementing, overseeing, and reporting on them. Responsibilities entail maintaining an updated influencer database and keeping informed about cultural trends and customer attitudes. The ideal candidate should be self-motivated, ambitious, and possess strong social media interest, relationship-building skills, and stakeholder management experience. Proven ability to integrate digital and social media into campaigns is essential. Additionally, management skills for clients, internal teams, and projects are necessary to ensure timely and strategic alignment with the brands. Overall, you will be passionate and enthused about all aspects of influencer marketing, providing insights and perspective on cultural, platform and social trends that can drive inspiring client work consistently.
Strategy & Planning
- Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives.
- Identify key influencer segments (macro, micro, nano, celebrity, etc.) and determine collaboration models suited to campaign goals.
- Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity into wider marketing campaigns.
- Manage annual and campaign budgets for influencer marketing initiatives.
Influencer Relationship Management
- Build and maintain strong relationships with influencers, agencies, and talent managers.
- Oversee influencer outreach, negotiation, and contracting processes.
- Manage influencer onboarding, creative briefings, and ensure all content aligns with brand guidelines.
- Foster long-term ambassador relationships with high-performing partners.
Campaign Execution
- Lead the end-to-end process of paid influencer campaigns — from ideation to content delivery and performance analysis.
- Manage product seeding and gifting initiatives to drive organic advocacy.
- Ensure compliance with advertising standards and disclosure regulations (ASA, FTC, etc.).
Data-Driven Insights
- Utilize data and analytics to measure campaign performance, providing actionable insights and recommendations for optimization.
- Regularly report on key metrics and KPIs, showcasing the impact and ROI of influencer marketing activities.
Trend Analysis & Innovation
- Stay up to date with the latest trends in social media, influencer marketing, and the beauty industry.
- Continuously explore new platforms, tools, and strategies to keep the client's influencer marketing efforts ahead of the curve.
- Be responsible for trend-led activations inclusive of brief and campaign output within a tight timeframe to position the client at the centre of culture.
Platform & Industry Knowledge
- Maintain a deep understanding of all relevant social media platforms, including Instagram, YouTube, TikTok, and emerging channels.
- Develop and nurture relationships with key influencers and industry partners.
- Passion for beauty, skincare, and cosmetics.
- Familiarity with both mass-market and luxury beauty sectors.
- Experience working with both paid and organic influencer programs.
Qualifications & Skills
- 5–6 years of experience in influencer marketing, talent management, or digital brand marketing.
- Strong understanding of influencer ecosystems, especially on Instagram, TikTok, YouTube, Snap Chat and emerging platforms.
- Proven track record in managing influencer campaigns from strategy to execution.
- Excellent relationship management, negotiation, and communication skills.
- Strong analytical and organizational skills with attention to detail.
- Familiarity with influencer marketing tools and platforms (e.g., Traackr).
- Creative mindset with the ability to identify and leverage cultural and social trends.
If you are a results-oriented, strategic, and creative individual with a passion for influencer marketing, we would love to hear from you. Join our team and help us develop "best in class" ongoing influencer programs that integrate into our clients' overall strategies.
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Influence Manager (Beauty Client) 6 Month FTC in London employer: Ogilvy
Contact Detail:
Ogilvy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influence Manager (Beauty Client) 6 Month FTC in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and influencer marketing space. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for influencer marketing! When you get the chance to chat with potential employers, share your insights on current trends and campaigns that inspire you. This will not only demonstrate your knowledge but also your enthusiasm for the role.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their influencer partnerships. Bring ideas to the table on how you could enhance their strategies. This shows initiative and that you’re already thinking about how to contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s a great way to show your commitment to joining our team!
We think you need these skills to ace Influence Manager (Beauty Client) 6 Month FTC in London
Some tips for your application 🫡
Show Your Passion for Influencer Marketing: When writing your application, let your enthusiasm for influencer marketing shine through. Share specific examples of campaigns you've worked on and how they align with the beauty industry. We want to see that you're not just qualified, but genuinely excited about this role!
Tailor Your Application: Make sure to customise your CV and cover letter for this position. Highlight your experience in managing influencer campaigns and your understanding of social media platforms. We love seeing candidates who take the time to connect their skills with what we’re looking for.
Be Data-Driven: Since this role involves measuring campaign performance, include any relevant metrics or data from your past work. Show us how you’ve used analytics to drive results in your previous roles. We appreciate candidates who can back up their claims with solid evidence!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Ogilvy
✨Know Your Influencers
Before the interview, research key influencers in the beauty industry. Understand their styles, audiences, and how they align with brand objectives. This will show your passion for influencer marketing and your ability to identify the right talent for campaigns.
✨Showcase Your Campaign Successes
Prepare to discuss specific influencer campaigns you've managed in the past. Highlight your role in strategy development, execution, and the results achieved. Use data and metrics to back up your claims, as this demonstrates your analytical skills and understanding of ROI.
✨Stay Trend-Savvy
Be ready to talk about the latest trends in social media and influencer marketing. Share insights on emerging platforms and how they can be leveraged for beauty brands. This shows that you’re proactive and can keep the brand ahead of the curve.
✨Demonstrate Relationship Management Skills
Prepare examples of how you've built and maintained relationships with influencers and stakeholders. Discuss your negotiation tactics and how you ensure alignment with brand guidelines. Strong relationship management is key in this role, so make it a focal point in your responses.
