At a Glance
- Tasks: Manage B2B influencer campaigns and build strong client relationships.
- Company: Join Ogilvy, a leading agency with a focus on innovation and collaboration.
- Benefits: Enjoy 25 days annual leave, flexible working, and health perks.
- Other info: Dynamic environment with opportunities for mentorship and professional growth.
- Why this job: Make an impact in the B2B space while developing your career in influencer marketing.
- Qualifications: 2-3 years in influencer marketing or B2B sales, with strong relationship management skills.
The predicted salary is between 40000 - 50000 £ per year.
Department: PR & Influence
Location: London
Contract type: Fixed-Term (12 months)
Full Time/Part time: Full Time
Working Pattern: Hybrid
Reporting into: Influence Director / Influence Business Director
The Role
As a Business Influence Manager, you will play a pivotal role in bridging the gap between B2B marketing strategy and high-impact influencer execution. Your deep understanding of B2B audiences, corporate brand value, complex routes to market, and professional decision-making journeys will play a key role in spotting where influence can add maximum value.
- Large-scale production shoots (requiring solid production knowledge).
- Developing multi-market toolkits for global brands.
- Creating research reports and thought-leadership content.
- Developing and scaling employee advocacy/employee influencer programs.
- Partnering with industry thought leaders, executives, and academics for high-profile events.
Ogilvy’s standard of delivery requires your client management to be first-class. You must be results-oriented, strategic, and capable of developing ‘best-in-class’ ongoing influencer programs with innovative creativity at their core. Additionally, as a Manager/Account Manager within our team, you will act as a vital mentor and escalation point for Account Executives (AEs), supporting them in their professional growth.
Key Responsibilities
- Campaign Management & Production (End-to-End)
- Manage the end-to-end delivery of complex influencer campaigns, ensuring they are delivered on time, on budget, and exceed client KPIs.
- Utilize your production knowledge to oversee content creation pipelines, from brief to final delivery, ensuring high-quality output across social, digital, and offline channels.
- Actively contribute to the overarching Influencer strategy: recommend objectives, targets, action plans, calendars, and budgets.
- Construct, design, and present high-quality, strategically sound pitch and campaign decks for internal stakeholders and clients.
- Client & Stakeholder Management
- Maintain and build successful, trusting client relationships, acting as a day-to-day lead.
- Confidently sell in creative ideas, content streams, and strategic pivots in quick-turnaround and high-pressure situations.
- Align and collaborate seamlessly with cross-functional teams (Media, PR, Social, Brand Activation, and Digital) to deliver integrated campaigns.
- Talent, Reporting & Operations
- Identify, vet, and negotiate contracts with B2B thought leaders, industry experts, and creators.
- Oversee the management of the influencer database, ensuring it is kept up-to-date and compliant with data standards.
- Oversee campaign reporting and measurement.
- Stay up-to-date with cultural, B2B, and social trends, as well as customer views and attitudes, translating these into actionable campaign insights.
- Support on additional projects as required, including new business pitches, market reviews, and competitive trend analysis.
Desired Skills and Experience
Must-Haves
- Experience: A minimum of 2–3 years of dedicated experience in influencer marketing, corporate PR, or B2B marketing/sales.
- B2B/Corporate Acumen: A strong understanding of B2B audiences, professional social networks (specifically LinkedIn), and how to navigate the complex compliance, legal, and brand safety requirements of corporate clients.
- Strategic Capability: Proven ability to put together polished, logical, and visually compelling strategy and pitch decks (Keynote/PowerPoint).
- Relationship Management: Outstanding stakeholder management skills, with a track record of building consistently productive relationships with clients, talent, and internal agency partners.
- Resilience & Attitude: Self-motivated, action-oriented, and ambitious, with a positive ‘can-do’ attitude and the ability to remain calm and optimistic under pressure.
- Digital Integration: Proven experience integrating digital, social media, and PR into cohesive campaign activities.
Nice-to-Haves
- Production Knowledge: Practical experience with content production processes, including video shoots, licensing, and usage rights.
- PR/Sales Background: Experience working within a Corporate PR agency or a B2B sales/account management environment is highly advantageous.
- Mentorship: Experience mentoring, guiding, or delegating tasks to junior team members (AEs/Interns) to help them grow and succeed.
- Industry Passion: An avid follower of industry news, creator economy trends, and emerging B2B social platforms.
How we help you Thrive
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- Flexible Working Model with core working hours: 10am – 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests.
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com.
Influencer Marketing Manager - B2B employer: Ogilvy
Ogilvy is an exceptional employer that prioritises employee well-being and professional growth, offering a flexible working model and comprehensive benefits including enhanced maternity leave and a generous pension scheme. Located in the vibrant city of London, our collaborative work culture fosters creativity and innovation, while providing opportunities to engage with industry leaders and develop impactful B2B influencer campaigns. Join us to thrive in a supportive environment where your contributions are valued and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Manager - B2B
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Influencer Marketing Manager gig.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best influencer campaigns. This will give potential employers a taste of what you can do and how you can add value to their B2B strategies.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire and express your interest in working with them. You never know when an opportunity might arise!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and making an impact in the B2B influencer space.
We think you need these skills to ace Influencer Marketing Manager - B2B
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Influencer Marketing Manager role. Highlight your B2B experience and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Showcase Your Creativity:Don’t just list your experiences; tell us about the innovative ideas you’ve brought to life in past roles. We love creativity, so share examples of how you’ve executed successful influencer campaigns that made an impact.
Be Results-Oriented:We’re all about results here at StudySmarter! Include specific metrics or KPIs from your previous campaigns to demonstrate your success. Show us how you’ve exceeded expectations and delivered value to clients.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Ogilvy
✨Know Your B2B Stuff
Make sure you brush up on your understanding of B2B marketing strategies and the unique challenges that come with it. Be ready to discuss how you've successfully navigated complex decision-making journeys in past roles.
✨Showcase Your Production Knowledge
Since this role involves managing large-scale production shoots, be prepared to talk about your experience with content creation processes. Bring examples of past projects where you oversaw production from start to finish.
✨Build Rapport with Stakeholders
Demonstrate your relationship management skills by sharing specific examples of how you've built trusting relationships with clients and internal teams. Highlight your ability to sell creative ideas under pressure.
✨Prepare a Winning Pitch Deck
As you'll need to present polished strategy and pitch decks, practice creating a sample deck that showcases your strategic thinking. Make it visually appealing and ensure it clearly communicates your ideas and objectives.
