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- Tasks: Lead exciting influencer campaigns for major global brands and manage a dynamic team.
- Company: Join Ogilvy, a top global agency known for creative excellence and impactful ideas.
- Benefits: Enjoy flexible working hours, 25 days annual leave, and wellness perks.
- Why this job: Be at the forefront of culture and creativity, shaping influential marketing strategies.
- Qualifications: 2+ years as an Influence Director with strong strategy and collaboration skills.
- Other info: Ogilvy values diversity and offers a supportive environment for all employees.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability todeliver creative solutions that drive unreasonable impact for clients and communities.Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
Influence Director
Large Tech Business
Department: PR & Influence
Location: London
Contract type: Fixed-Term (12 months)
Full Time/Part time: Full Time
Reporting into: Business Director/ Client Partner
About Ogilvy:
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fueled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsburys, Lloyds Banking Group, Madri, Unilever and Mondel–z International.
Ogilvys influencer marketing practice is the largest globally and the agency also hosts the worlds biggest festival of behavioural science and creativity, Nudgestock – which is now in its 12th year. James Murphy is the CEO of Ogilvy Group UK, which includes Ogilvy UK and New Commercial Arts (NCA), a boutique creative agency he co-founded in 2020, recently acquired by WPP.
The Role:
As an Influence Director at Ogilvy, you will play a crucial role in leading some of the most exciting and challenging projects in the industry. We are lucky to work with big global brands who play a role in shaping culture. Our aim, as a specialism, is to deliver strategic and impactful campaigns that achieve our clients' objectives and prove the power and diversity of influence in the marketing mix. The Influence Director will lead their projects and team with excellent client service and bring a solid understanding of influence strategy, creative output, recommending objectives, targets, action plans, calendar, and budgets.
In this role, you will be responsible for the day-to-day running of a number for workstreams for a huge Tech Client in the UK, this will involve leading a team on influencer campaigns, from criteria, vetting, identification, negotiation and implementation to overseeing and reporting. You will work collaboratively with influencers, media, PR, social, brand activation, digital, and all other stakeholders – internal and external, to deliver exceptional campaigns for our clients. As part of any role in our team your responsibilities will include managing the influencer database, ensuring it is up-to-date, and staying up-to-date with cultural/social trends and customers' views and attitudes.
As an Influence Director, you will have the opportunity to lead on additional projects, such as new business pitches, market reviews, and competitive trends. You will be at the forefront of the industry, working with a team of experts to deliver innovative and effective influence campaigns.
Key Responsibilities:
- Lead the client service and day-to-day running of influencer campaigns and supporting managers and executives, from identification, creative, implementation, and reporting.
- Responsible for influencer process across the accounts and strategy
- Attend high profile events in line with the brand strategy
- Working with the senior team on the integrated Tech account to ensure objectives and service levels are met, and thinking whats next.
- Design and define industry-leading Influencer strategy: recommend objectives, targets, action plan, calendar, and budget.
- Align and collaborate with media, PR, social, brand activation, digital, and all other stakeholders – internal and external – to deliver best-in-class campaigns for our clients.
- Nurture client-appropriate talent opportunities and relationships to help deliver the influencer program for clients.
- Stay up-to-date with cultural/social trends and customers' views and attitudes.
- Assist in the development of and participate in promoting our influencer offering across the business, including writing thought leadership and attending industry events.
- Lead additional projects as required – such as new business pitches, market reviews, and competitive trends.
- Ability to build trusted relationships with mid-level clients based on a proven track record of delivery.
- Strong communication skills and the ability to provide senior council to clients, advising on industry developments as they occur and showing relevance for clients on the ground.
Requirements:
- Proven experience as an Influence Director (ideally 2+ years at this level)
- Strong understanding of influence strategy and experience managing large brands
- Excellent problem-solving skills and ability to create highly effective and fruitful working relationships with clients and colleagues.
- Solid understanding of the strategic and business context the client is operating in and uses this knowledge to develop solutions and approach tasks in a way that is effective for the client.
- Excellent collaboration skills and the ability to work confidently with other capabilities and crafts in service of finding the best integrated influence creative solution to the client's business problem.
- Interest in culture or sport
How we help you Thrive:
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- We have a Flexible Working Model with core working hours: 10am – 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.
Influencer Director employer: Ogilvy
Contact Detail:
Ogilvy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Director
✨Tip Number 1
Familiarise yourself with Ogilvy's recent influencer campaigns and case studies. Understanding their approach and the brands they work with will help you speak their language during interviews and demonstrate your knowledge of their work.
✨Tip Number 2
Network with current or former Ogilvy employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in influencer marketing and behavioural science. Being able to discuss current events and innovations in these areas will show that you're proactive and knowledgeable, making you a more attractive candidate.
✨Tip Number 4
Prepare to showcase your leadership skills and experience in managing influencer campaigns. Be ready to discuss specific examples where you've successfully led projects, as this role requires strong client service and team management capabilities.
We think you need these skills to ace Influencer Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Influence Director position. Understand the key responsibilities and requirements, and think about how your experience aligns with them.
Tailor Your CV: Customise your CV to highlight relevant experience in influencer marketing and strategic campaign management. Use specific examples that demonstrate your skills in leading teams and managing client relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for influencer marketing and your understanding of cultural trends. Mention specific campaigns you've worked on and how they relate to the role at Ogilvy.
Showcase Your Knowledge: In your application, include insights about current trends in influencer marketing and how you would apply them to Ogilvy's clients. This shows your proactive approach and deep understanding of the industry.
How to prepare for a job interview at Ogilvy
✨Showcase Your Influence Strategy Knowledge
Make sure to demonstrate your understanding of influence strategy during the interview. Be prepared to discuss past campaigns you've led, the objectives you set, and how you measured success. This will show that you have the expertise needed for the role.
✨Stay Current with Cultural Trends
Ogilvy values staying up-to-date with cultural and social trends. Bring examples of recent trends that could impact influencer marketing and discuss how you would leverage them in campaigns. This shows your proactive approach and relevance in the industry.
✨Highlight Collaboration Skills
As an Influence Director, you'll need to work with various teams. Share specific examples of how you've successfully collaborated with different departments or stakeholders in previous roles. This will illustrate your ability to integrate diverse perspectives into your campaigns.
✨Prepare for Client Relationship Management
Be ready to discuss how you've built and maintained relationships with clients in the past. Highlight your communication skills and provide examples of how you've advised clients on industry developments. This will demonstrate your capability to manage client expectations effectively.
