At a Glance
- Tasks: Manage influencer campaigns from start to finish, ensuring creativity and strategy align.
- Company: Join Ogilvy, a leading global agency known for impactful, award-winning creative solutions.
- Benefits: Enjoy 25 days leave, flexible working, healthcare perks, and wellness incentives.
- Other info: Ogilvy promotes diversity and offers guaranteed interviews for applicants with disabilities.
- Why this job: Be part of a dynamic team shaping influencer marketing for top brands with a focus on creativity.
- Qualifications: 2+ years in influencer marketing, strong communication skills, and a passion for social trends required.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
About Ogilvy
Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook.
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .
INFLUENCE MANAGER
EXPERIENCE: 5-6 YEARS
Department: PR & Influence
Location: London
Contract type: Fixed-Term (12 months)
Full Time/Part time: Full Time
Working Pattern: Hybrid 3:2
Reporting into: Influence Director / Influence Business Director
About t he Role
WPP Onefluence is seeking a dynamic and trend-savvy Influencer Marketing Manager to join our team dedicated to a large global beauty brand. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with the brand objectives. You will lead a team of Influencer Executives and work closely with clients to ensure seamless campaign execution and impactful results.
In this role, you will manage influencer campaigns, which includes identifying, implementing, overseeing, and reporting on them. Responsibilities entail maintaining an updated influencer database and keeping informed about cultural trends and customer attitudes.
The ideal candidate should be self-motivated, ambitious, and possess strong social media interest, relationship-building skills, and stakeholder management experience. Proven ability to integrate digital and social media into campaigns is essential. Additionally, management skills for clients, internal teams, and projects are necessary to ensure timely and strategic alignment with beauty brands.
Overall, y ou will be passionate and enthused about all aspects of influencer marketing, providing insights and perspective on cultural, platform and social trends that can drive inspiring client work consistently. The ideal candidate will be self-motivated, action-oriented, and ambitious, with a positive "can-do" attitude.
Strategy & Planning
• Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives.
• Identify key influencer segments (macro, micro, nano, celebrity, etc.) and determine collaboration models suited to campaign goals.
• Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity into wider marketing campaigns.
• Manage annual and campaign budgets for influencer marketing initiatives.
Influencer Relationship Management
• Build and maintain strong relationships with influencers, agencies, and talent managers.
• Oversee influencer outreach, negotiation, and contracting processes.
• Manage influencer onboarding, creative briefings, and ensure all content aligns with brand guidelines.
• Foster long-term ambassador relationships with high-performing partners.
Campaign Execution
• Lead the end-to-end process of paid i nfluencer campaigns - from ideation to content delivery and performance analysis.
• Manage product seeding and gifting initiatives to drive organic advocacy.
• Ensure compliance with advertising standards and disclosure regulations (ASA, FTC, etc.).
Data-Driven Insights:
• Utilize data and analytics to measure campaign performance, providing actionable insights and recommendations for optimization.
• Regularly report on key metrics and KPIs, showcasing the impact and ROI of influencer marketing activities.
Trend Analysis & Innovation:
• Stay up to date with the latest trends in social media, influencer marketing, and the beauty industry.
• Continuously explore new platforms, tools, and strategies to keep L'Oréal's influencer marketing efforts ahead of the curve.
• Be responsible for trend-led activations inclusive of brief and campaign output within a tight timeframe to position L'Oréal at the centre of culture.
Platform & Industry Knowledge:
• Maintain a deep understanding of all relevant social media platforms, including Instagram, YouTube, TikTok, and emerging channels.
• Develop and nurture relationships with key influencers and industry partners.
• Passion for beauty, skincare, and cosmetics.
• Familiarity with both mass-market and luxury beauty sectors.
• Experience working with both paid and organic influencer programs.
Qualifications & Skills
• 5 -6 years of experience in influencer marketing, talent management, or digital brand marketing.
• Strong understanding of influencer ecosystems, especially on Instagram, TikTok, YouTube, Snap Chat and emerging platforms.
• Proven track record in managing influencer campaigns from strategy to execution.
• Excellent relationship management, negotiation, and communication skills.
• Strong analytical and organizational skills with attention to detail.
• Familiarity with influencer marketing tools and platforms (e.g., Traackr ).
• Creative mindset with the ability to identify and leverage cultural and social trends.
If you are a results-oriented, strategic, and creative individual with a passion for influencer marketing, we would love to hear from you. Join our team and help us develop "best in class" ongoing influencer programs that integrate into our clients' overall strategies.
Benefits
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- We have a Flexible Working Model with core working hours: 10am - 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at . Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.
#J-18808-LjbffrInfluence Manager in London employer: Ogilvy
Ogilvy is an exceptional employer that champions creativity and collaboration, offering a vibrant work culture in the heart of London. With a commitment to employee growth, Ogilvy provides extensive benefits including flexible working hours, comprehensive healthcare, and opportunities for professional development, all while fostering an inclusive environment where diverse ideas thrive. Join us to be part of a leading global agency that not only drives impactful campaigns but also prioritises the well-being and success of its team members.
StudySmarter Expert Advice🤫
We think this is how you could land Influence Manager in London
✨Tip Number 1
Familiarise yourself with Ogilvy's recent campaigns and their approach to influencer marketing. Understanding their style and the brands they work with will help you tailor your conversations and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with current or former Ogilvy employees on LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in influencer marketing and social media. Being able to discuss current events and how they impact the industry will show your passion and expertise during discussions with potential employers.
✨Tip Number 4
Prepare examples of successful influencer campaigns you've managed or contributed to in the past. Highlighting your experience with measurable results will demonstrate your capability and fit for the Influence Manager role.
We think you need these skills to ace Influence Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in influencer marketing, particularly in beauty and lifestyle sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for influencer marketing and your understanding of current trends. Mention specific campaigns or brands you admire and how your skills can contribute to Ogilvy's success.
Showcase Your Experience:In your application, provide examples of past influencer campaigns you've managed. Highlight your strategic thinking, creativity, and ability to build relationships with influencers and clients.
Research Ogilvy:Familiarise yourself with Ogilvy's work, especially their influencer marketing strategies. Mention any relevant insights or ideas you have about their approach in your application to show your genuine interest.
How to prepare for a job interview at Ogilvy
✨Know Your Influencers
Before the interview, research the influencers that Ogilvy has worked with, especially in the beauty and lifestyle sectors. Be prepared to discuss how you would approach influencer selection and what criteria you would use to identify the right talent for specific campaigns.
✨Showcase Your Creativity
Ogilvy values creativity highly, so come prepared with examples of past campaigns you've worked on. Think about how you can present innovative ideas that align with their brand ethos and demonstrate your ability to think outside the box.
✨Understand the Landscape
Stay updated on current trends in influencer marketing and social media. Be ready to discuss how these trends can impact campaign strategies and how you would leverage them to achieve client objectives.
✨Demonstrate Stakeholder Management Skills
Since the role involves managing relationships with clients and influencers, prepare to share examples of how you've successfully built and maintained professional relationships in previous roles. Highlight your communication and negotiation skills.
