Influence Director B2B

Key Responsibilities

• Act as a key leader within the team, overseeing incoming project requests and live campaign work to ensure excellence in delivery.
• Work closely with the Business Director to effectively manage resource and capacity within the team, ensuring projects have the appropriate team attached and are running efficiently.
• Mentor, delegate to, and elevate junior team members, fostering a collaborative and high‑performing team environment.

Commercial & Strategy Development

• Bring a true commercial mindset, with a keen eye on scoping out projects, tracking profitability, and understanding the costs attached to running our products and campaign types.
• Actively contribute to and develop tailored Influencer strategies for our B2B and corporate clients: recommend objectives, targets, action plans, influencer selection, content calendars, and budgets.
• Support additional agency growth projects as required, including leading or supporting new business pitches, market reviews, and competitive trend analysis.

Client & Stakeholder Management

• Maintain, build, and nurture successful client relationships, successfully selling in creative ideas and content streams in quick‑turnaround and high‑pressure situations.
• Present creative ideas and sell content solutions confidently to internal stakeholders, as well as new and existing clients.
• Align and collaborate seamlessly with media, PR, social, brand activation, digital, and all other internal and external stakeholders to deliver integrated, best‑in‑class campaigns.

Campaign Execution & Production

• Oversee the end‑to‑end execution of complex, multi‑layered influencer campaigns, ensuring timelines, budgets, and deliverables are met to the highest agency standard.
• Liaise with production teams and talent managers to oversee content creation, from social‑first assets to large‑scale production shoots.

Advocacy & Thought Leadership

• Assist in the development of and participation in promoting our Business Influencer offering across the wider Ogilvy network and industry.
• Stay up‑to‑date with cultural/social trends, B2B audience behaviours, and emerging industry technology to keep our clients ahead of the curve.

Desired Skills and Experiences

• Diverse Professional Background: While influencer experience is key, we highly value candidates with a background in Corporate PR, Sales, or B2B Account Management, providing a deep understanding of corporate reputation, stakeholder management, and the B2B sales funnel.
• Production Savvy: Solid knowledge of the content production process (including licensing, usage rights, and shoot logistics) with a proven track record of managing end‑to‑end campaigns from concept to post‑campaign reporting.
• Relationship Builder: Demonstrated experience in building productive, trusting relationships with both corporate clients and professional influencers or thought leaders.
• Integrated Campaign Knowledge: Proven experience of integrating digital and social media into wider marketing and PR campaign activities.
• Platform Expertise: A deep understanding of the social media landscape, with a strong, specialised knowledge of the LinkedIn platform and its algorithm, ad formats, and organic best practices.

Role Requirements

• Experience: A minimum of four (4) years of experience in influencer marketing, social media, or a highly related marketing field (experience in both B2B and B2C is applicable, but a passion for B2B is essential).
• B2B Mindset: A strong understanding of the developing opportunity of influencer marketing for corporate and B2B brands, recognising how it differs from B2C and how to navigate the unique challenges corporate brands face.
• Creative & Innovative: An innovative, creative approach to utilising influence, with a true belief in the power of thought‑leadership and B2B influence.
• Resilience & Attitude: Self‑motivated, action‑oriented, and ambitious with a positive ‘can‑do’ attitude. The ability to remain optimistic, calm, and strategic under pressure.
• Collaborative Spirit: A true team player with the ability to work collaboratively, delegate effectively, and champion the success of others.

Benefits

• 25 days annual leave + 1 Volunteer Day
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes will not receive a response.