Influence Director

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Department: PR & Influence

Location: London

Contract type: Maternity Cover - 9 months

Full Time/Part time: Full Time

Reporting into: Business Director/ Client Partner

About Ogilvy

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities.

The Role

As an Influence Director at Ogilvy, you will play a crucial role in leading some of the most exciting and challenging projects in the industry. Our aim, as a specialism, is to deliver strategic and impactful campaigns that achieve our clients' objectives and prove the power and diversity of influence in the marketing mix. The Influence Director will lead their projects and team with excellent client service and bring a solid understanding of influence strategy, creative output, recommending objectives, targets, action plans, calendar, and budgets.

In this role, you will be responsible for the day-to-day running of a number of workstreams and brands for a huge Beauty & Skincare Client in the UK. This will involve leading a team on influencer campaigns, from criteria, vetting, identification, negotiation and implementation to overseeing and reporting. You will work collaboratively with influencers, media, PR, social, brand activation, digital, and all other stakeholders - internal and external, to deliver exceptional campaigns for our clients.

Key Responsibilities

• Lead the client service and day-to-day running of influencer campaigns and supporting managers and executives, from identification, creative, implementation, and reporting.
• Responsible for influencer process across the accounts and strategy.
• Responsible for creating and managing client budgets specific to your brands.
• Create, run and attend high profile events in line with the brand strategy.
• Work with the senior team on the account to ensure objectives and service levels are met, and thinking what's next.
• Lead the team on measurement & reporting, identifying and implementing areas to improve.
• Design and define industry-leading Influencer strategy: recommend objectives, targets, action plan, calendar, and budget.
• Align and collaborate with media, PR, social, brand activation, digital, and all other stakeholders - internal and external - to deliver best-in-class campaigns for our clients.
• Nurture client-appropriate talent opportunities and relationships to help deliver the influencer program for clients.
• Stay up-to-date with cultural/social trends and customers' views and attitudes.
• Assist in the development of and participate in promoting our influencer offering across the business, including writing thought leadership and attending industry events.
• Lead additional projects as required – such as new business pitches, market reviews, and competitive trends.
• Ability to build trusted relationships with senior clients based on a proven track record of delivery.
• Work as part of the client senior team to ensure cross portfolio consistency and learnings across our brands are implemented.
• Strong communication skills and the ability to provide senior council to clients, advising on industry developments as they occur and showing relevance for clients on the ground.

Requirements

• Proven experience as an Influence Director (ideally 1-2+ years at this level) (Must have).
• Strong understanding of influence strategy and experience managing large brands (Must have).
• Interest & experience in the beauty & skincare industry (Nice to have).
• Excellent problem-solving skills and ability to create highly effective and fruitful working relationships with clients and colleagues.
• Solid understanding of the strategic and business context the client is operating in and uses this knowledge to develop solutions and approach tasks in a way that is effective for the client.
• Excellent collaboration skills and the ability to work confidently with other capabilities and crafts in service of finding the best integrated influence creative solution to the client's business problem.
• Interest in culture, music, fashion or beauty.

How we help you Thrive

• 25 days annual leave + 1 Volunteer Day.
• Bupa Healthcare.
• Enhanced Maternity, Adoption and Shared Parental Leave.
• Flexible Working Model with core working hours: 10am - 4pm.
• A 1.5:1 Matching Pension Structure.
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year.
• Season Ticket Loan and Cycle to Work Scheme.
• Life Assurance.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.