At a Glance
- Tasks: Lead influencer marketing campaigns for L'Oréal, driving brand awareness and engagement.
- Company: Join Ogilvy, a creative agency that values collaboration and self-expression.
- Benefits: Enjoy 25 days annual leave, flexible working, and health perks.
- Other info: Dynamic environment with a focus on fairness and equity.
- Why this job: Make an impact in the beauty industry while working with top influencers.
- Qualifications: 2-3 years in influencer marketing, strong social media skills, and a creative eye.
The predicted salary is between 40500 - 49500 £ per year.
WPP Onefluence is seeking a dynamic and trend-savvy Senior Influencer Executive to join our team dedicated to L'Oréal.
The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with L'Oréal's brand objectives.
As the Senior Influencer Executive, you will lead influencer strategy and campaign execution across social platforms to amplify brand awareness, drive engagement, and grow our community within the beauty space.
You’ll be responsible for managing influencer relationships, developing creative campaign concepts, and ensuring brand alignment with both macro and micro creators.
Key Responsibilities
- Influencer Strategy & Campaign Management
- Develop and execute influencer campaigns for new product launches, brand awareness, and seasonal initiatives.
- Identify and onboard relevant beauty influencers (macro, micro, and nano) across Tik Tok, Instagram, You Tube, and emerging platforms.
- Create and manage influencer briefs, contracts, timelines, and budgets.
- Oversee influencer content production to ensure brand tone, aesthetic, and compliance with marketing guidelines.
- Relationship Management
- Build and maintain strong relationships with top-tier beauty influencers, talent managers, and agencies.
- Act as the main point of contact for influencer collaborations and ongoing partnerships.
- Performance & Reporting
- Monitor and analyse influencer campaign performance using analytics tools.
- Deliver insights and recommendations to optimize future campaigns.
- Report on ROI, engagement metrics, and audience growth.
- Cross-Functional Collaboration
- Work closely with PR, social media, e-commerce, and creative teams to ensure consistent messaging and amplification.
- Support integrated marketing initiatives that combine influencer, content, and brand storytelling.
Skills & Qualifications
- 2-3 years of experience in influencer marketing, preferably within the beauty, cosmetics, or lifestyle industry.
- Strong understanding of social media platforms and influencer ecosystems.
- Excellent communication, negotiation, and relationship management skills.
- Analytical mindset with experience using tools like Traackr, or similar.
- Creative eye for beauty trends, social storytelling, and content aesthetics.
- Ability to manage multiple projects and stakeholders in a fast-paced environment
- Existing network of beauty influencers or creators.
- Experience with paid and seeding influencer amplification or affiliate programs.
- Understanding of emerging platforms (e. g., Tik Tok Shop, Threads, You Tube Shorts).
Benefits
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- We have a Flexible Working Model with core working hours: 10am – 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and
Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, Life Works tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.
This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Senior Influence Executive in England employer: Ogilvy
Ogilvy is an exceptional employer, offering a dynamic and collaborative work environment in the heart of London, where creativity meets strategic influence. With a strong commitment to employee growth, Ogilvy provides comprehensive benefits including flexible working arrangements, generous annual leave, and wellness initiatives, ensuring that team members thrive both personally and professionally. As part of a globally recognised agency, you will have the opportunity to work on impactful campaigns for leading brands while being supported by a culture that values innovation and continuous learning.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Influence Executive in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ogilvy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ogilvy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ogilvy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ogilvy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Influence Executive in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ogilvy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ogilvy:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ogilvy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ogilvy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ogilvy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ogilvy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
