At a Glance
- Tasks: Lead influencer marketing campaigns for L'Oréal and manage a team of Influencer Executives.
- Company: Join Ogilvy, a creative agency that values collaboration and self-expression.
- Benefits: Enjoy 25 days annual leave, flexible working, and health perks.
- Other info: Dynamic environment focused on creativity and positive community impact.
- Why this job: Be at the forefront of influencer marketing in the beauty industry and make a real impact.
- Qualifications: 5-6 years in influencer marketing with strong relationship management skills.
The predicted salary is between 40500 - 49500 £ per year.
WPP Onefluence is seeking a dynamic and trend-savvy Influencer Marketing Manager to join our team dedicated to L'Oréal.
The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with L'Oréal's brand objectives.
You will lead a team of Influencer Executives and work closely with clients to ensure seamless campaign execution and impactful results.
In this role, you will manage influencer campaigns, which includes identifying, implementing, overseeing, and reporting on them.
Responsibilities entail maintaining an updated influencer database and keeping informed about cultural trends and customer attitudes.
The ideal candidate should be self-motivated, ambitious, and possess strong social media interest, relationship-building skills, and stakeholder management experience.
Proven ability to integrate digital and social media into campaigns is essential.
Additionally, management skills for clients, internal teams, and projects are necessary to ensure timely and strategic alignment with L’Oreal brands.
Overall, you will be passionate and enthused about all aspects of influencer marketing, providing insights and perspective on cultural, platform and social trends that can drive inspiring client work consistently.
The ideal candidate will be self-motivated, action-oriented, and ambitious, with a positive "can-do" attitude.
- Strategy & Planning
- Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives.
- Identify key influencer segments (macro, micro, nano, celebrity, etc.) and determine collaboration models suited to campaign goals.
- Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity into wider marketing campaigns.
- Manage annual and campaign budgets for influencer marketing initiatives.
- Influencer Relationship Management
- Build and maintain strong relationships with influencers, agencies, and talent managers.
- Oversee influencer outreach, negotiation, and contracting processes.
- Manage influencer onboarding, creative briefings, and ensure all content aligns with brand guidelines.
- Foster long-term ambassador relationships with high-performing partners.
- Campaign Execution
- Lead the end-to-end process of paid influencer campaigns - from ideation to content delivery and performance analysis.
- Manage product seeding and gifting initiatives to drive organic advocacy.
- Ensure compliance with advertising standards and disclosure regulations (ASA, FTC, etc.).
Data-Driven Insights
- Utilize data and analytics to measure campaign performance, providing actionable insights and recommendations for optimization.
- Regularly report on key metrics and KPIs, showcasing the impact and ROI of influencer marketing activities.
Trend Analysis & Innovation
- Stay up to date with the latest trends in social media, influencer marketing, and the beauty industry.
- Continuously explore new platforms, tools, and strategies to keep L'Oréal's influencer marketing efforts ahead of the curve.
- Be responsible for trend-led activations inclusive of brief and campaign output within a tight timeframe to position L’Oréal at the centre of culture.
Platform & Industry Knowledge
- Maintain a deep understanding of all relevant social media platforms, including Instagram, You Tube, Tik Tok, and emerging channels.
- Develop and nurture relationships with key influencers and industry partners.
- Passion for beauty, skincare, and cosmetics.
- Familiarity with both mass-market and luxury beauty sectors.
- Experience working with both paid and organic influencer programs.
Qualifications & Skills
- 5-6 years of experience in influencer marketing, talent management, or digital brand marketing.
- Strong understanding of influencer ecosystems, especially on Instagram, Tik Tok, You Tube, Snap Chat and emerging platforms.
- Proven track record in managing influencer campaigns from strategy to execution.
- Excellent relationship management, negotiation, and communication skills.
- Strong analytical and organizational skills with attention to detail.
- Familiarity with influencer marketing tools and platforms (e. g., Traackr).
- Creative mindset with the ability to identify and leverage cultural and social trends.
If you are a results-oriented, strategic, and creative individual with a passion for influencer marketing, we would love to hear from you.
Join our team and help us develop "best in class" ongoing influencer programs that integrate into our clients' overall strategies.
How we help you Thrive
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- Flexible Working Model with core working hours: 10am - 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, Life Works tool and annual eye tests.
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.
This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Influence Manager in England employer: Ogilvy
Ogilvy is an exceptional employer, offering a dynamic and collaborative work environment in the heart of London, where creativity meets strategic influence. With a strong commitment to employee growth, Ogilvy provides comprehensive benefits including flexible working arrangements, generous annual leave, and wellness initiatives, ensuring that team members thrive both personally and professionally. As part of a globally recognised agency, you will have the opportunity to work on impactful campaigns for leading brands while being supported by a culture that values innovation and continuous learning.
StudySmarter Expert Advice🤫
We think this is how you could land Influence Manager in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ogilvy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ogilvy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ogilvy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ogilvy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influence Manager in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ogilvy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ogilvy:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ogilvy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ogilvy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ogilvy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ogilvy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
