At a Glance
- Tasks: Lead influencer marketing campaigns and mentor a dynamic team to deliver impactful results.
- Company: Join Ogilvy, a top global agency known for creativity and innovation.
- Benefits: Enjoy 25 days leave, flexible working, healthcare, and wellness perks.
- Other info: Be part of a culture that values collaboration, creativity, and community impact.
- Why this job: Make a real difference in B2B marketing with creative strategies and influential partnerships.
- Qualifications: 4+ years in influencer marketing or related fields, with a passion for B2B.
The predicted salary is between 63000 - 77000 £ per year.
About Ogilvy
Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago.
It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries.
Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability todeliver creative solutions that drive unreasonable impact for clients and communities.
Ogilvy is a WPP company (NYSE: WPP).
For more information, visit Ogilvy. com, and follow us on Linked In, X, Instagram, and Facebook.
About WPP
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
For more information, visit WPP. com.
About Ogilvy
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948.
Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science.
Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos,, Mondel-z International, Unilever, TK Maxx and Pernod Ricard.
In 2023, Ogilvy UK celebrated their75thanniversary and was the most awarded agency in Europe.
Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock- now in its12thyear.
Key Responsibilities
- Team Leadership & Resource Management
- Act as a key leader within the team, overseeing incoming project requests and live campaign work to ensure excellence in delivery.
Work closely with the Business Director to effectively manage resource and capacity within the team, ensuring projects have the appropriate team attached and are running efficiently.
- Mentor, delegate to, and elevate junior team members, fostering a collaborative and high-performing team environment.
- Commercial & Strategy Development
- Bring a true commercial mindset, with a keen eye on scoping out projects, tracking profitability, and understanding the costs attached to running our products and campaign types.
- Actively contribute to and develop tailored Influencer strategies for our B2B and corporate clients: recommend objectives, targets, action plans, influencer selection, content calendars, and budgets.
- Support additional agency growth projects as required, including leading/supporting new business pitches, market reviews, and competitive trend analysis.
- Client & Stakeholder Management
- Maintain, build, and nurture successful client relationships, successfully selling in creative ideas and content streams in quick-turnaround and high-pressure situations.
- Present creative ideas and sell content solutions confidently to internal stakeholders, as well as new and existing clients.
- Align and collaborate seamlessly with media, PR, social, brand activation, digital, and all other internal and external stakeholders to deliver integrated, best-in-class campaigns.
- Campaign Execution & Production
- Oversee the end-to-end execution of complex, multi-layered influencer campaigns, ensuring timelines, budgets, and deliverables are met to the highest agency standard.
- Liaise with production teams and talent managers to oversee content creation, from social-first assets to large-scale production shoots.
- Advocacy & Thought Leadership
- Assist in the development of and participation in promoting our Business Influencer offering across the wider Ogilvy network and industrywe are proud of what we do and want everyone to know about it!
- Stay up-to-date with cultural/social trends, B2B audience behaviors, and emerging industry technology to keep our clients ahead of the curve.
- Desired Skills and Experiences
- Diverse
- Professional
Background: While influencer experience is key, we highly value candidates with a background in Corporate PR, Sales, or B2B Account Management, as this provides a deep understanding of corporate reputation, stakeholder management, and the B2B sales funnel.
- Production
Savvy: Solid knowledge of the content production process (including licensing, usage rights, and shoot logistics) with a proven track record of managing end-to-end campaigns from concept to post-campaign reporting.
- Relationship
Builder: Demonstrated experience in building productive, trusting relationships with both corporate clients and professional influencers/thought leaders.
- Integrated
- Campaign
Knowledge: Proven experience of integrating digital and social media into wider marketing and PR campaign activities.
- Platform
Expertise: A deep understanding of the social media landscape, with a strong, specialized knowledge of the Linked In platform and its algorithm, ad formats, and organic best practices.
- Role Requirements
- Experience: A minimum of four (4) years of experience in influencer marketing, social media, or a highly related marketing field (experience in both B2B and B2C is applicable, but a passion for B2B is essential).
- B2B Mindset: A strong understanding of the developing opportunity of influencer marketing for corporate and B2B brands, recognizing how it differs from B2C, and how to navigate the unique challenges corporate brands face.
- Creative & Innovative: An innovative, creative approach to utilizing influence, with a true belief in the power of thought‑leadership and B2B influence.
- Resilience & Attitude: Self-motivated, action-oriented, and ambitious with a positive 'can-do' attitude. The ability to remain optimistic, calm, and strategic under pressure.
- Collaborative Spirit: A true team player with the ability to work collaboratively, delegate effectively, and champion the success of others.
Benefits
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- We have a Flexible Working Model with core working hours: 10am - 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and
Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, Life Works tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.
This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy. com.
Please note that this contact is only for candidates who are requesting accommodation.
Emails for other purposes, including application status requests, will not receive a response.
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B2B - Influencer Marketing - Account Director employer: Ogilvy
Ogilvy is an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London, where creativity thrives. With a strong emphasis on employee growth, Ogilvy provides ample opportunities for professional development and offers competitive benefits such as flexible working hours and health incentives, making it an ideal place for those seeking meaningful and rewarding careers in advertising.
StudySmarter Expert Advice🤫
We think this is how you could land B2B - Influencer Marketing - Account Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ogilvy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ogilvy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ogilvy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ogilvy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B - Influencer Marketing - Account Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ogilvy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ogilvy:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ogilvy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ogilvy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ogilvy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ogilvy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
