Account Director - Consumer PR

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities.

The Role

Seize this incredible opportunity to champion "earned first" thinking for one of the world's leading FMCG brands. We're looking for a visionary Account Director to create culturally resonant, high-impact consumer PR campaigns that don't just get noticed, they become part of the zeitgeist. You'll be the driving force behind the client relationship, leading day-to-day interactions and spearheading innovative strategies that generate explosive buzz and deliver measurable success. This role is fun, energetic and fast-paced, offering unparalleled chances to grow your expertise while working on one of the biggest brands in the world.

Key Responsibilities

• Inspire & Lead: Mentor a team to develop and execute breakthrough, 'earned first' PR & Influence campaigns.
• Client Partnership: Build trusted advisor relationships with clients, understanding their business and anticipating their needs. Guide them across media communications.
• Creative Strategy: Collaborate with creative teams to develop compelling narratives and assets that resonate with target audiences.
• Data-Driven Optimization: Monitor campaign performance, leveraging data and analytics to optimize results and demonstrate ROI.
• Innovation & Trends: Stay ahead of industry trends, identifying new opportunities and approaches to enhance campaign effectiveness.
• Budget Management: Manage client budgets effectively, ensuring campaigns are delivered on time and within budget.
• New Business: Support new business efforts, participating in pitches and developing compelling proposals.
• Crisis Management: Develop and implement crisis management plans to protect client reputation.
• Inclusivity: Champion inclusiveness, diversity, and equity in all aspects of work.
• Media Relations: Maintain strong media contacts across a range of national, regional & consumer lifestyle titles and be confident in outreaching to said contacts to garner feedback or pitch stories.
• Integration: Cross-channel collaboration with Influence & Organic social specialists, and cross-agency collaboration with paid media & experiential partners.

Requirements

• Extensive experience in consumer PR and influence, with a proven track record of driving successful campaigns.
• Deep understanding of consumer behaviour and ability to develop creative strategies that resonate with target audiences.
• Demonstrated ability to think 'earned first' and create campaigns that generate organic buzz.
• Strong leadership, communication, and interpersonal skills.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Data-driven mindset and analytical skills.
• Knowledge of industry trends and best practices.
• Experience in crisis management.
• Champion inclusiveness, diversity, and equity in all aspects of work.

How we help you Thrive

• 25 days annual leave + 1 Volunteer Day
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.