Social Strategy Director

The Role

As a Global Social Strategy Director focused on the dynamic, fast evolving and social-forward beauty and wellness sector at Ogilvy, you will play a pivotal role in leading the development of social strategic plans tailored to meet the client\’s distinct objectives and needs. You\’ll stay at the forefront of the latest beauty and wellbeing trends, cultural insights, best practices in the realm of creative strategy development, while advocating for diversity of thought and championing inclusive approaches. The role requires in depth understanding of social platforms, how communities thrive and engage on them, the formats and features that drive virality and engagement and experience in developing content strategies that are rooted in Paid, Owned and Earned thinking.

Collaborating closely with clients, you\’ll gain a deep understanding of their global business, target audiences, and brand values, translating this knowledge into compelling culturally driven campaigns that resonate with their customers and drive tangible outcomes.

You\’ll actively contribute to social and cultural insight mining to shape the agency\’s creative output. Your recommendations and inventive solutions will pave the way for clients to amplify trends and topics effectively.

Responsibilities

• Lead the development of bespoke strategic plans that align with clients\’ unique goals, incorporating the latest trends and best practices.
• Work in a social-first culture-forward way to build big platform ideas, that drive impact and can be scaled.
• Collaborate closely with clients to grasp their business, target audience, and brand ethos, and formulate campaigns that resonate and yield results.
• Conduct in-depth research and analysis, using social tools and resources, to pinpoint emerging trends, influencers, themes, and topics that can enhance or be the springboard for compelling content and campaigns.
• Partner with internal teams—creative, account, intelligence and media—to ensure campaign integration aligns with overall brand strategy.
• Emerge as a thought leader both within the agency and the industry at large, sharing cultural insights, trends, and social and platform best practices with teams and clients.
• Develop innovative, cohort first, content and social comms strategies in collaboration with media partners
• Stay updated on the latest trends, technologies, and tools in influence and social marketing, applying this knowledge to enhance campaign performance and cultural impact
• Develop influential and innovative social strategies for high-profile clients, deeply rooted in culture and deserving of attention.
• Collaborate with planners, creatives, and creators to collaboratively address challenges and deliver exceptional work.
• Recognises always on and reactive opportunities for clients to harness and amplify trends and topics.
• Enhance the agency\’s creative output through insightful recommendations and inventive problem-solving.

Qualifications

• In-depth experience in social and influencer marketing, with a focus on formulating and executing strategic campaigns and content ecosystems for notable consumer brands, across Paid, Owned and Earned.
• In-depth knowledge of social platforms and how to deliver attention seeking campaigns across them
• Proficiency in working within a creative agency or similar setting, with a strong grasp of the creative process and effective collaboration with creative teams.
• Proven track record of driving successful campaigns that deliver tangible business outcomes for clients.
• Familiarity with the global beauty and wellbeing industry and experience working on female power brands.
• Exceptional social strategic thinking and planning abilities, crafting tailored plans that cater to individual client needs and objectives.
• Experience in social-first strategic planning, leading to big 360 campaigns that drive conversion through culture.
• Familiarity in AI and its application to accelerate strategy development.
• Strong project management capabilities, managing multiple global campaigns and priorities concurrently.
• Excellent interpersonal skills, fostering strong relationships with clients and internal teams.
• Highly skilled in creative thinking and innovative problem-solving.
• Understanding of paid media integration within influence and social campaigns.
• Strong presentation skills, effectively conveying intricate ideas and strategies to clients and internal teams.

Benefits

• 25 days annual leave + 1 Volunteer Day
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.

We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.

We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.

If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.

Voluntary Equal Opportunities Questions (UK)

At Ogilvy we pride ourselves on being an inclusive and equal opportunities employer. We believe in creating a dynamic work environment that values diversity, equity and inclusion. We strive to recruit from a diverse range of candidates and create an environment which provides the right conditions for belonging. We welcome all applications regardless of race, colour, religion or belief, gender, gender identity, age, national origin, marital status, sexual orientation and physical or mental disability etc. (please note this is not an exhaustive list). We are also actively focussed on encouraging greater representation by bringing more under-represented talent into our organisation. This is hugely important to us and Ogilvy has a thriving network of employee communities that exist to help everyone, no matter their background, succeed here.

In order to help us achieve this and hold ourselves accountable for progress and monitor our efforts, we invite you to answer the following questions. You are not required to answer any of them, as they are entirely voluntary. They will also not be viewable to those interviewing you as part of your application or candidate profile. If you choose to answer, please know that all data is stored separately, used in aggregate for reporting purposes and handled as per GDPR regulations.

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