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- Tasks: Analyse social and influencer data to drive brand growth and performance.
- Company: Join Ogilvy, a leading creative agency with a rich history and innovative culture.
- Benefits: Enjoy 25 days annual leave, flexible working, and health perks.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Be at the forefront of data storytelling and influence global brands.
- Qualifications: Degree in a quantitative field and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
About Ogilvy
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard. In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.
About the role
We’re seeking a highly analytical, creatively minded Analyst (Social & Influencer) to join Ogilvy UK’s Marketing Sciences team. You’ll be our specialist in making sense of social and influencer data, transforming it into clear recommendations that improve performance and drive brand growth. Working closely with clients and cross-functional teams across strategy, creative, media, PR and influencer, you’ll translate business questions into measurement frameworks, run robust analyses, and shape test-and-learn programmes that connect content, creators, media investment and business outcomes. This role sits at the intersection of data and storytelling. You’ll pair statistical rigour with a deep understanding of social platforms and the creator economy, bringing insights to life through compelling narratives, intuitive dashboards and practical optimisation guidance. You’ll support a diverse portfolio of global brands, helping to standardise best-in-class measurement, advance experimentation, and elevate how data informs strategy and creative decisions.
Responsibilities
- Partner with clients and internal teams to understand business objectives and develop data-driven marketing recommendations.
- Apply advanced statistical techniques, including regression analysis, time-series forecasting, causal inference, and predictive modelling, to analyse social and influencer campaign performance.
- Extract, clean, and manipulate large datasets using SQL, Python, or R from social media and influencer platforms such as Traackr and CreatorIQ.
- Design and implement measurement frameworks, attribution models, and dashboards (Tableau, Power BI) to track campaign effectiveness and provide clear, actionable insights.
- Conduct deep-dive quantitative analyses to identify trends, anomalies, and optimisation opportunities in social and influencer campaigns.
- Support experimentation, including A/B testing and other experimental designs, with rigorous statistical analysis to validate hypotheses.
- Translate complex data into clear, concise, and compelling reports and narratives for both technical and non-technical audiences.
- Contribute to evaluating and integrating new analytical tools and methodologies to enhance the team’s capabilities.
- Support competitive benchmarking and trend analysis to inform strategic recommendations.
A bit about you
- Bachelor’s or Master’s degree in Statistics, Mathematics, Data Science, Economics, Computer Science or a related quantitative field.
- Strong grounding in statistical modelling, experimental design and hypothesis testing; familiarity with causal inference and time-series methods.
- Proficiency with SQL and either Python or R for data manipulation, analysis and visualisation; comfortable with Git and reproducible workflows.
- Hands-on experience with Traackr and CreatorIQ, or exposure to social listening tools (e.g., Brandwatch, Talkwalker) and native platform analytics.
- Experience building dashboards in Tableau or Power BI; ability to design intuitive, decision-ready visualisations.
- Solid understanding of the social ecosystem and creator economy, including paid/owned/earned dynamics, platform KPIs and campaign objectives.
- Ability to link social & influencer activity to broader digital outcomes (brand lift, site/app behaviour, conversions and incremental impact).
- Excellent storytelling skills; confident presenting to clients and senior stakeholders.
- Highly analytical with a creative mindset; adept at simplifying complexity and inspiring action.
- Meticulous attention to detail, strong organisation and the ability to manage multiple projects and deadlines.
Nice to have
- Working knowledge of cloud data warehouses (e.g., BigQuery, Snowflake), API integrations and workflow automation.
- Familiarity with digital channels, machine learning or predictive modelling is desirable but not essential.
- Experience with MMM or triangulating platform signals with incrementality testing.
- NLP and computer vision techniques for creative and conversation analysis.
- Knowledge of brand safety, disclosure compliance and fraud/unauthentic activity detection.
- GA4 or app analytics exposure; understanding of privacy-safe measurement approaches.
How we help you Thrive
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- Flexible Working Model with core working hours: 10am – 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
- Season Ticket Loan and Cycle to Work Scheme
Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us. We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.
We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments. If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.
Midweight Analyst employer: Ogilvy UK
Contact Detail:
Ogilvy UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Midweight Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and be ready to discuss how your skills can contribute to their success. Show them you’re not just another candidate, but someone who genuinely cares about their mission.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of your past work that highlight your analytical prowess and creativity. Use the STAR method (Situation, Task, Action, Result) to structure your responses and keep it engaging.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Good luck!
We think you need these skills to ace Midweight Analyst
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Midweight Analyst role. Highlight your analytical skills and experience with social and influencer data, as well as any relevant tools like SQL or Python. We want to see how you can bring value to our team!
Show Off Your Storytelling Skills: Since this role is all about translating complex data into compelling narratives, don’t shy away from showcasing your storytelling abilities. Use examples from your past work where you turned data insights into actionable recommendations. We love a good story!
Be Clear and Concise: When writing your application, keep it clear and to the point. Avoid jargon unless it’s necessary, and make sure your key achievements stand out. We appreciate straightforward communication that gets right to the heart of your experience.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team at Ogilvy!
How to prepare for a job interview at Ogilvy UK
✨Know Your Data
Make sure you brush up on your statistical techniques and data manipulation skills. Be ready to discuss how you've used SQL, Python, or R in past projects, especially in relation to social media analytics. This will show that you can handle the technical demands of the role.
✨Understand the Brand Landscape
Familiarise yourself with Ogilvy's key clients and their campaigns. Knowing the ins and outs of brands like Sainsbury’s and Unilever will help you tailor your responses and demonstrate your understanding of the social ecosystem and creator economy during the interview.
✨Craft Your Story
Prepare to translate complex data into compelling narratives. Think of examples where you've turned data insights into actionable recommendations. This will highlight your storytelling skills and your ability to communicate effectively with both technical and non-technical audiences.
✨Ask Insightful Questions
Come prepared with questions that show your interest in the role and the company. Inquire about their measurement frameworks or how they integrate new analytical tools. This not only demonstrates your enthusiasm but also gives you a chance to assess if Ogilvy is the right fit for you.