At a Glance
- Tasks: Create award-winning influencer campaigns and strategies that resonate with culture.
- Company: Join Ogilvy, a leading agency known for impactful creative solutions.
- Benefits: Enjoy a competitive salary, flexible working options, and a vibrant team culture.
- Other info: Diverse and inclusive workplace with opportunities for growth and development.
- Why this job: Be at the forefront of influencer marketing and shape iconic campaigns.
- Qualifications: Passion for social media, creativity, and strategic thinking required.
The predicted salary is between 28800 - 42000 £ per year.
Department: PR & Influence
Location: London
Contract type: Fixed-Term (12 months)
Full Time/Part time: Full Time
Reporting into: Creative Strategy Lead
About Ogilvy: Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury's, Lloyds Banking Group, Madri, Unilever and Mondelēz International. Ogilvy's influencer marketing practice is the largest globally; we are proud to be the most awarded influencer agency for six years running and the recipient of the Cannes Grand Prix for Social & Creator for two consecutive years.
The role: We are looking for a brilliant creative strategist who can generate award-winning campaign ideas and influencer marketing strategy that is rooted in culture and earns the right to be seen and talked about. We need someone who is influence first, engrained in social culture and always on top of the latest channel formats and trends. You should be comfortable with both paid and earned ideas, and excited by the idea of working across a plethora of portfolios.
As part of the Influence offering at Ogilvy UK, you will bring insight, inspiration and creative energy to a broad range of high-profile corporate and consumer brands across both paid and earned. You'll be working primarily within the Influence team – so knowing how to earn attention is key – but earned-first experience and insight is increasingly relevant for all of Ogilvy's mega businesses. From customer experience, behavioural science or advertising and branding – you'll have plenty of shiny new toys to play with. The mission of the Influence Creative Strategy team is ultimately to make the Influence output of the agency the best it can be, which can only happen with brilliant creative guidance, smart strategy and co-creation with our influencer talent. Projects range from brand positioning projects, launching new products with influencers and services, developing communications frameworks amongst many other things.
In our world, no day, nor brief, is the same, meaning an embracing of agility and efficiency are vital. You will know the importance of working collaboratively with other creatives to reach the best ideas, along with our specialist influence accounts team who deeply understand our clients' needs. And of course, always bringing a natural curiosity for the many different ways customers interact with brands.
The Skillset: We are looking for someone who is excited to build effective, award-winning paid and earned creative with influencers at the heart. You will be a strong ideas person, with a passion for the social space and intuitively understand what "good" influence creative looks like.
- Conceptual and Strategic Thinking: What have we been asked to do, what can we do, what should we do? Challenge assumptions & lead across disciplines so the entire picture makes sense. Deeply understand the role of influence across channel. Continuously look for opportunities to bring the outside in to allow for fresh thinking across the team. Identify the client problem and get beyond treating symptoms. Fully immersed in what a great solution would achieve and proactively consider how you would measure success. Help clients to understand the role for influence within their broader comms and marketing planning. Seen as integral member of the client team "the go to consult" for influence ideas. Tapped into culture: Constantly finding inspiration in the social space. Trusted to identify the right tension or trend, for the right brand, at the right time. Be our cultural ear to the ground, bring new inspiration and research on trends, tribes, new innovations, and fresh new thinking within influencer marketing and beyond. Bring the best of external insight to sharpen briefs and identify compelling creative territories. Working knowledge of social strategies across influence and beyond, constantly up-to-date with platform changes. Identifying cultural tension points that are relevant for our brands to react to.
- Ideation: Able to build award-winning, effective, influence-first creative. Act as an idea originator and proactively seeks to develop new ideas. Skilled at building earned-first and influence-first creative that drive results. Reliable idea originator; proactively seeking to develop new creative ideas with influence at the core or as an essential activation channel. Champion of influence ideas within the agency and with the client through their entire business. Has a wide breadth in tone of voice and can build a story that will translate to any media. Brings strong cultural knowledge and relevancy to their work and inspire the creative community. Develops proactive briefs and inspires client and agency on the potential of influence. Ensures channel/technology/audience thinking is baked into every creative strategy. Can articulate how an idea can influence all elements of client business rather than just comms.
- Storytelling: Defining the idea, proving, communicating & selling it. Pioneer new ways of framing and selling an idea, consistently using compelling soundbites. Prolific and confident delivery of ideas. Can structure and lead a winning pitch with support from others, or whose addition to the pitch process would strengthen the response. Can hold senior level and company-wide presentations. A highly polished and compelling presenter in off the cuff and planned situations.
Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they're here, for them to want to stay with us, grow their career, and to feel they belong with us. We are an equal opportunity employer and we're committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible. We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments. If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.
Midweight Influence Creative Strategist in London employer: Ogilvy UK
Ogilvy UK is an exceptional employer, renowned for its vibrant work culture that fosters creativity and collaboration. Located in the heart of London, employees benefit from a dynamic environment that encourages professional growth through diverse projects and access to industry-leading expertise. With a strong commitment to diversity, equity, and inclusion, Ogilvy ensures that every team member feels valued and empowered to contribute their unique perspectives, making it a truly rewarding place to build a career in creative strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Midweight Influence Creative Strategist in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas that showcase your understanding of influence marketing. Bring examples of campaigns you admire or even pitch a fresh concept. This will demonstrate your passion and strategic thinking.
✨Tip Number 3
Stay updated on trends! Make sure you’re in the loop with the latest social media trends and influencer strategies. Follow industry leaders, read relevant blogs, and engage with content that inspires you. This knowledge will help you stand out during interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're genuinely interested in joining us at Ogilvy. Plus, it’s a great way to ensure your application gets into the right hands!
We think you need these skills to ace Midweight Influence Creative Strategist in London
Some tips for your application 🫡
Show Your Creative Spark:When you're crafting your application, let your creativity shine through! We want to see how you think outside the box and come up with innovative ideas. Use examples from your past work that highlight your ability to generate award-winning campaigns.
Know Your Influencer Landscape:Make sure to demonstrate your understanding of the influencer marketing space. We’re looking for someone who’s not just aware of trends but is actively engaged in them. Share insights or recent examples that showcase your finger on the pulse of social culture.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect how your skills align with our needs at Ogilvy. Highlight your experience in both paid and earned media, and how you can bring value to our Influence team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Ogilvy!
How to prepare for a job interview at Ogilvy UK
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer marketing trends and campaigns. Familiarise yourself with Ogilvy's recent work and understand how they leverage cultural insights to create impactful strategies. This will not only show your passion for the role but also your commitment to staying ahead in the industry.
✨Showcase Your Creative Process
Be prepared to discuss your creative process in detail. Think of specific examples where you've developed award-winning ideas or strategies. Highlight how you approach ideation, collaboration, and execution, especially in a fast-paced environment. This will demonstrate your ability to thrive in Ogilvy's dynamic setting.
✨Emphasise Collaboration Skills
Ogilvy values teamwork, so be ready to share experiences where you've successfully collaborated with others. Discuss how you’ve worked with different teams to achieve a common goal, particularly in influencer marketing. This will illustrate your ability to integrate seamlessly into their Influence team.
✨Prepare Insightful Questions
At the end of the interview, have some thoughtful questions ready. Ask about Ogilvy's approach to integrating behavioural science into their campaigns or how they measure the success of their influencer strategies. This shows your genuine interest in the company and the role, making you stand out as a candidate.
