Business Director - Consumer PR (Hiring Immediately) in London

The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Madri, Unilever and Mondelēz International.

The Role: As the Business Director on the European and Global FMCG portfolio business within Consumer PR, you will lead client partnership, strategic counsel and integrated delivery across the portfolio, designed to provide the client with fully focused, senior leadership on some of the world’s most iconic FMCG brands.

The role sits at the intersection of earned-first thinking, culture-led marketing, and integrated agency delivery, ensuring that PR, social, influence and advertising work together to create impact at scale across diverse markets. This pivotal role places you at the heart of our operations for large FMCG portfolio, one of the world’s most iconic and dynamic brands.

Your remit will span from the initial spark of ideation – identifying trends and innovative opportunities that drive cultural relevance – through the meticulous development of cutting-edge strategies tailored to diverse market nuances and brand objectives. You will lead the charge on defining compelling creative narratives and content frameworks, ensuring brand consistency and breakthrough engagement.

• Act as the senior day-to-day client lead for European and Global teams, building trusted, long-term partnerships.
• Provide strategic counsel across brand, reputation, partnerships and cultural activation.
• Lead complex, multi-market stakeholder management across global, regional and local teams.
• Ensure the FMCG Brand has consistent, senior-level leadership fully embedded in the brand business.
• Lead the creation of global and European communications toolkits, frameworks and playbooks that balance global brand consistency with local market nuance.
• Partner closely with creative and strategy leads to shape culturally relevant, insight-led ideas.
• Market management & intelligence.
• Oversee market engagement across Europe and priority global territories, acting as a central connector between the brands global teams and local markets.
• Ensure clients are consistently informed on market trends, cultural shifts, competitor activity and emerging opportunities.
• Champion local market insight, ensuring work is adaptable, relevant and executable across diverse regions.
• Lead the communications strategy and delivery for global brand moments and events, ensuring alignment across markets.
• Play a central role in developing and activating brand partnerships, embedding them seamlessly into toolkits and campaign narratives.
• Directly manage a London-based team, working alongside creative and strategy leadership.
• Foster a collaborative, high-performance team culture grounded in integration and shared ownership.

100% dedicated to the FMCG portfolio, allowing for deep brand immersion and long-term strategic thinking. Operates at true global scale, balancing global brand stewardship with local market realities. Deeply partnership-led, with collaborations embedded into brand strategy.

Proven experience in global and/or European leadership roles, ideally within FMCG or large-scale consumer brands. Strong understanding of how global brands operate across markets, with sensitivity to cultural and market nuance. Demonstrated experience working in integrated agency environments across PR, advertising, social and influence. A passion for culture-led, earned-first marketing and its role in driving brand relevance and business impact. A genuine interest in — and affinity for — the drinks brands and the wider FMCG landscape.

Oversees P&L, leads resource forecasting, and ensures the practice is structured to handle complex, large-scale business needs. Holds ultimate accountability for the entire department's commercial and creative performance. Empowers directors to lead their teams while maintaining transparent, high-level communication with executive leadership on business progress and challenges.

Problem Solving & Decision Making: Acts as the final point of authority on the most critical business issues. Makes high-stakes decisions that protect the agency's commercial interests and mentors directors in strategic problem-solving.

Defines the long-term talent strategy, creates career pathways for all levels, and builds a best-in-class team through senior hiring and mentorship. Embeds these values into the practice's core processes, from recruitment and client management to performance recognition.

C-Suite Partnership & Business Acumen: Develop a deep, holistic understanding of the client's entire business model, competitive landscape, and financial drivers to become an indispensable partner to their most senior leaders. Master the art of integrating diverse crafts—from brand advertising and PR to consulting and data—to solve the client's most complex business problems.

Enterprise Commercial Strategy: Shift focus from departmental P&L management to owning the entire client commercial relationship. Drive enterprise-level growth by identifying strategic opportunities across the client's organization and negotiating large-scale, multi-year partnerships.