Influence Manager - Global Lifestyle Brand

Department: PR & Influence

Location: London

Contract type: 12-Month Fixed-Term Contract

Full Time/Part time: Full Time

Working Pattern: Hybrid 3:2

Reporting into: Account Director / Business Director

About Ogilvy

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard. In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.

The Role

As an Influence Manager at our agency, you will be an essential part of our influencer proposition, covering the full range of influencer work. At Ogilvy, our influence team are trained and treated as specialists and play a critical role in contributing to the influencer strategy and creative output, recommending objectives, targets, action plans, calendar, and budgets. Your strategic thinking and creativity will help develop best-in-class ongoing influencer programs for our diverse range of clients, integrating them into the overall strategy for owned, earned, and paid channels. We work with some of the biggest brands in the world and pride ourselves on our high standards and award-winning work. We are part of the PR, Influence and Social Agency and we work in hybrid teams across clients which helps our specialists have a deep understanding of the earned media approach which benefits our creative strategy and client results.

In this role, you will be responsible for the day-to-day running of influencer campaigns, from identification, vetting, negotiation and implementation to overseeing and reporting. You will work collaboratively with media, PR, social, brand activation, digital, and all other stakeholders – internal and external, to deliver exceptional campaigns for our clients. As part of any role in our team your responsibilities will include managing the influencer database, ensuring it is up-to-date, and staying up to date with cultural/social trends and customers’ views and attitudes.

We are looking for a self-motivated, action-oriented, and ambitious individual with a positive "can-do" attitude who really understands the landscape and the power and flexibility of influencer campaigns and activations to achieve brand objectives. You will have a keen interest in all things social and be an avid follower of relevant news and trends. You will also have experience in building consistently productive relationships and strong stakeholder management skills. In addition, you should have proven experience in integrating digital and social media into campaign activity.

Key Responsibilities

• Work with the Head of Influence and an Influence Executive to develop the client portfolio to increase their market share with the influencer strategy.
• Lead the influencer plan across brands and work with the integrated Ogilvy team to support all brand activity.
• Actively contribute to the influencer strategy by recommending objectives, targets, action plans, calendars, and budgets.
• Align and collaborate with media, PR, social, brand activation, digital, and all other stakeholders, internal and external, to deliver best-in-class campaigns for our clients.
• Identify and nurture client-appropriate talent opportunities and relationships to help deliver the influencer program for clients.
• Manage the day-to-day running of influencer campaigns, from identification and implementation to overseeing and reporting.
• Maintain and build successful client relationships, selling in ideas and content streams in quick turnaround and high-pressure situations.
• Present creative and sell content solutions to internal stakeholders and new and existing clients.
• Build client trust and relationships to deliver great results and continue to increase the influence portfolio of brands.
• Manage influencer posting across the year, ensuring regulations are met, brand sentiment is high and influencers are brand advocates delivering great work.
• Develop the campaigns.

General Responsibilities

• Manage the influencer database and ensure it is up to date.
• Stay up to date with cultural/social trends and customers’ views and attitudes.
• Assist in the development and participation in promoting our influencer offering across the business.
• Support additional projects as required, such as new business pitches, market reviews, and competitive trends.
• Have a passion for influencer marketing with a minimum of two years’ experience in the field.
• Be self-motivated, action-oriented, and ambitious with a positive "can-do" attitude.
• Have a keen interest in all things social and be an avid follower of relevant news and trends.

Requirements

• Experience in working in a regulated category such as beauty.
• Experience in culture driving campaigns in beauty, lifestyle (Nice to have).
• Strong understanding of influencer marketing trends and social media platforms.
• Excellent communication, project management, and organisational skills.
• Experience in a fast-paced agency environment.
• Demonstrated experience in building consistently productive relationships.
• Ability to remain optimistic under pressure.
• Strong experience in key stakeholder management.
• A creative outlook with the ability to achieve the full potential from projects, keeping abreast of and utilising new industry developments and technology.
• Proven experience of integrating digital and social media in campaign activity.

How We Help You Thrive

• 25 days annual leave + 1 Volunteer Day
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• Flexible working model with core working hours: 10am – 4pm
• 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us. We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible. We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments. If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.