At a Glance
- Tasks: Lead influencer marketing campaigns for a major beauty brand and drive impactful results.
- Company: Join a dynamic team at a leading marketing agency focused on beauty.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Inclusive workplace committed to diversity and personal growth.
- Why this job: Be at the forefront of influencer marketing and shape trends in the beauty industry.
- Qualifications: 5-6 years in influencer marketing with strong social media skills required.
The predicted salary is between 36000 - 60000 £ per year.
Influence Manager (Beauty Client) 6 Month FTC
London, United Kingdom
About the Role
We are seeking a dynamic and trend-savvy Influencer Marketing Manager to join our team dedicated to a large beauty brand. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with the brand\'s objectives. You will lead a team of Influencer Executives and work closely with clients to ensure seamless campaign execution and impactful results.
In this role, you will manage influencer campaigns, which includes identifying, implementing, overseeing, and reporting on them. Responsibilities entail maintaining an updated influencer database and keeping informed about cultural trends and customer attitudes.
The ideal candidate should be self-motivated, ambitious, and possess strong social media interest, relationship-building skills, and stakeholder management experience. Proven ability to integrate digital and social media into campaigns is essential. Additionally, management skills for clients, internal teams, and projects are necessary to ensure timely and strategic alignment with the brands.
Overall, you will be passionate and enthused about all aspects of influencer marketing, providing insights and perspective on cultural, platform and social trends that can drive inspiring client work consistently. The ideal candidate will be self-motivated, action-oriented, and ambitious, with a positive \"can-do\" attitude.
Responsibilities
- Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives.
- Identify key influencer segments (macro, micro, nano, celebrity, etc.) and determine collaboration models suited to campaign goals.
- Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity into wider marketing campaigns.
- Manage annual and campaign budgets for influencer marketing initiatives.
- Influencer Relationship Management: Build and maintain strong relationships with influencers, agencies, and talent managers.
- Oversee influencer outreach, negotiation, and contracting processes.
- Manage influencer onboarding, creative briefings, and ensure all content aligns with brand guidelines.
- Foster long-term ambassador relationships with high-performing partners.
Campaign Execution
- Lead the end-to-end process of paid influencer campaigns — from ideation to content delivery and performance analysis.
- Manage product seeding and gifting initiatives to drive organic advocacy.
- Ensure compliance with advertising standards and disclosure regulations (ASA, FTC, etc.).
Data-Driven Insights
- Utilize data and analytics to measure campaign performance, providing actionable insights and recommendations for optimization.
- Regularly report on key metrics and KPIs, showcasing the impact and ROI of influencer marketing activities.
Trend Analysis & Innovation
- Stay up to date with the latest trends in social media, influencer marketing, and the beauty industry.
- Continuously explore new platforms, tools, and strategies to keep the client’s influencer marketing efforts ahead of the curve.
- Be responsible for trend-led activations inclusive of brief and campaign output within a tight timeframe to position the client at the centre of culture.
Platform & Industry Knowledge
- Maintain a deep understanding of all relevant social media platforms, including Instagram, YouTube, TikTok, and emerging channels.
- Develop and nurture relationships with key influencers and industry partners.
- Passion for beauty, skincare, and cosmetics.
- Familiarity with both mass-market and luxury beauty sectors.
- Experience working with both paid and organic influencer programs.
Qualifications & Skills
- 5–6 years of experience in influencer marketing, talent management, or digital brand marketing.
- Strong understanding of influencer ecosystems, especially on Instagram, TikTok, YouTube, Snapchat and emerging platforms.
- Proven track record in managing influencer campaigns from strategy to execution.
- Excellent relationship management, negotiation, and communication skills.
- Strong analytical and organizational skills with attention to detail.
- Familiarity with influencer marketing tools and platforms (e.g., Traackr).
- Creative mindset with the ability to identify and leverage cultural and social trends.
If you are a results-oriented, strategic, and creative individual with a passion for influencer marketing, we would love to hear from you. Join our team and help us develop \"best in class\" ongoing influencer programs that integrate into our clients\' overall strategies.
Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.
We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.
We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.
If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.
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Influence Manager (Beauty Client) 6 Month FTC in City of London employer: Ogilvy UK
Ogilvy is an exceptional employer that fosters a vibrant and inclusive work culture, making it an ideal place for those passionate about influencer marketing in the beauty sector. Located in London, employees benefit from a dynamic environment that encourages creativity and collaboration, alongside ample opportunities for professional growth and development. With a commitment to diversity, equity, and inclusion, Ogilvy ensures that every team member feels valued and empowered to express their true selves while contributing to innovative campaigns.
StudySmarter Expert Advice🤫
We think this is how you could land Influence Manager (Beauty Client) 6 Month FTC in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty industry. Attend events, join online forums, and don’t be shy about reaching out to influencers or professionals on LinkedIn. Building relationships can open doors that you didn’t even know existed.
✨Tip Number 2
Show off your passion for influencer marketing! When you get the chance to chat with potential employers, share your insights on current trends and campaigns you admire. This not only shows your enthusiasm but also positions you as someone who’s in the know.
✨Tip Number 3
Prepare for interviews by practising common questions related to influencer marketing. Think about how you would manage campaigns, build relationships, and analyse data. The more prepared you are, the more confident you’ll feel when it’s time to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, go ahead and hit that apply button!
We think you need these skills to ace Influence Manager (Beauty Client) 6 Month FTC in City of London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for influencer marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the beauty industry and the role.
Tailor Your CV:Make sure your CV is tailored to the job description. Highlight your relevant experience in managing influencer campaigns and any specific achievements that align with what we’re looking for. We love seeing how you can bring value to our team!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Ogilvy UK
✨Know Your Influencers
Before the interview, research key influencers in the beauty industry. Understand their styles, audiences, and recent campaigns. This will not only show your passion for influencer marketing but also demonstrate your ability to identify and leverage cultural trends.
✨Showcase Your Campaign Success
Prepare to discuss specific influencer campaigns you've managed. Highlight your role, the strategies you implemented, and the results achieved. Use data and metrics to back up your claims, as this aligns with the job's focus on data-driven insights.
✨Demonstrate Relationship Management Skills
Be ready to talk about how you've built and maintained relationships with influencers and stakeholders. Share examples of successful negotiations or collaborations, showcasing your communication and interpersonal skills that are crucial for this role.
✨Stay Trend-Savvy
Keep up with the latest trends in social media and the beauty industry. During the interview, mention any emerging platforms or tools you're excited about and how they could benefit the company's influencer marketing strategy. This shows your proactive approach and genuine interest in the field.
