Influence Executive (Beauty)

We are seeking a dynamic and trend-savvy Influencer Executive to join our team dedicated to a large beauty brand. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with the client's brand objectives. The Influence Executive plays a key role in driving brand awareness, engagement, and sales through influencer partnerships and social media collaborations. This person will identify, manage, and nurture relationships with beauty influencers, content creators, and key opinion leaders (KOLs) to create authentic, on-brand content that resonates with target audiences.

Key Responsibilities

• Identify and recruit beauty influencers and content creators aligned with the brand’s image and values.
• Manage end-to-end influencer campaigns — from outreach and negotiation to content approval and performance analysis.
• Develop creative briefs and ensure influencer content aligns with brand messaging, tone, and visual guidelines.
• Coordinate product seeding initiatives and track delivery, posting, and engagement results.
• Maintain an influencer database and track campaign performance metrics (reach, engagement, conversions, ROI).
• Collaborate with the social brand teams to amplify influencer paid and seeding campaigns.
• Support product launches, events, and activations through influencer partnerships and user-generated content.
• Monitor trends, competitor activities, and viral moments in the beauty and influencer space to inform strategy.
• Cultivate long-term partnerships with top-tier and emerging beauty influencers.
• Attend beauty industry events, influencer meet-ups and launches.
• Support brand ambassador programs and collaborations with creators.
• Analyze influencer campaign data to measure effectiveness and report key insights to management.
• Optimize future campaigns based on learnings and data-driven insights.

Qualifications & Skills

• 1-2 years of experience in influencer marketing, PR, or digital marketing (beauty industry preferred).
• Strong understanding of social media platforms (Instagram, TikTok, YouTube, Pinterest) and beauty content trends.
• Excellent communication, negotiation, and relationship-building skills.
• Highly organized with strong project management and multitasking abilities.
• Creative mindset with an eye for beauty aesthetics, content trends, and storytelling.
• Proficiency with influencer management tools (e.g., Traackr) and social analytics platforms.
• Passion for beauty, skincare, and cosmetics.
• Familiarity with both mass-market and luxury beauty sectors.
• Experience working with both paid and organic influencer programs.

KPIs (Key Performance Indicators)

• Influencer engagement rate and content performance.
• Growth in brand mentions and social reach.
• ROI from influencer-led campaigns.
• Number and quality of influencer partnerships.
• Contribution to overall sales and brand awareness goals.

Benefits

• 25 days annual leave + 1 Volunteer Day
• Enhanced Maternity, Adoption and Shared Parental Leave
• Flexible Working Model with core working hours: 10am – 4pm
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible. We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments. If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.