Account Director - Consumer PR

Overview

Department: Consumer PR & Influence

Location: London

Contract type: Maternity cover 12-Month Fixed Term

Reporting into: Client Partner

About Ogilvy

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fueled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Mars, Unilever and Mondelez International.

The Role

Seize this incredible opportunity to champion "earned first" thinking for one of the world's leading FMCG brands. We’re looking for a visionary Account Director to create culturally resonant, high-impact consumer PR campaigns that don’t just get noticed, they become part of the zeitgeist. You’ll be the driving force behind the client relationship, leading day-to-day interactions and spearheading innovative strategies that generate explosive buzz and deliver measurable success. This role is fun, energetic and fast-paced, offering unparalleled chances to grow your expertise while working on one of the biggest brands in the world.

Key Responsibilities

• Inspire & Lead: Mentor a team to develop and execute breakthrough, "earned first" PR & Influence campaigns.
• Client Partnership: Build trusted advisor relationships with clients, understanding their business and anticipating their needs.
• Creative Strategy: Collaborate with creative teams to develop compelling narratives and assets that resonate with target audiences.
• Data-Driven Optimization: Monitor campaign performance, leveraging data and analytics to optimize results and demonstrate ROI.
• Innovation & Trends: Stay ahead of industry trends, identifying new opportunities and approaches to enhance campaign effectiveness.
• Budget Management: Manage client budgets effectively, ensuring campaigns are delivered on time and within budget.
• New Business: Support new business efforts, participating in pitches and developing compelling proposals.
• Crisis Management: Develop and implement crisis management plans to protect client reputation.
• Inclusivity: Champion inclusiveness, diversity, and equity in all aspects of work.
• Media Relations: Maintain strong media contacts across a range of national, regional & consumer lifestyle titles.
• Integration: Cross-channel collaboration with Influence & Organic social specialists, and cross-agency collaboration with paid media & experiential partners.

Requirements

• Extensive experience in consumer PR and influence, with a proven track record of driving successful campaigns.
• Deep understanding of consumer behavior and ability to develop creative strategies that resonate with target audiences.
• Demonstrated ability to think "earned first" and create campaigns that generate organic buzz.
• Strong leadership, communication, and interpersonal skills.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Data-driven mindset and analytical skills.
• Knowledge of industry trends and best practices.
• Experience in crisis management.
• Champion inclusiveness, diversity, and equity in all aspects of work.

How we help you Thrive

• 25 days annual leave + 1 Volunteer Day
• Enhanced Maternity, Adoption and Shared Parental Leave
• Flexible Working Model with core working hours: 10am – 4pm
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us. We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy.