At a Glance
- Tasks: Lead fan engagement and partnership activation for top sports brands.
- Company: Join Ogilvy UK, a creative powerhouse with a legacy of impactful ideas.
- Benefits: Enjoy 25 days leave, flexible hours, and wellness perks.
- Other info: Be part of a diverse team that values creativity and inclusion.
- Why this job: Make waves in the sports industry while working with iconic brands.
- Qualifications: Experience in fan engagement and multi-channel marketing is essential.
The predicted salary is between 36000 - 60000 £ per year.
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Molson Coors, Valeo Foods UK, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard. In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.
We’re looking for an Account Director to join our Fan Engagement team. We fuel fandom to drive business impact for our clients. For Rights Holders, Leagues and Teams, we help them understand, grow, engage and monetise their fans. For Brands, we help them reach and engage fans through partnership activation that turns fans into consumers. We work with some of the biggest Rights Holders in Sport, including Formula 1, FIFA, The Premier League, LaLiga, NFL and the IOC. As well as global and regional Brands that activate partnerships in sports including Coca-Cola, Powerade, Samsung, Verizon, Carling, Google and IBM.
Key Responsibilities:
- Work across our motorsport accounts – including fan engagement and partnership activation.
- Have a strong understanding of and experience working with Rights Holders and Brand Partnership in Sports.
- Be a strategically minded individual who will invest time in understanding our client’s business and be willing to get hands-on in solving their challenges.
- Play a pivotal role in coordinating and guiding an integrated Ogilvy team to deliver clever thinking and effective creative solutions.
- Be responsible for some of our most important projects in 2025 (and beyond).
- Earn the trust of the client quickly, becoming the ‘go-to’ for all things on projects.
- Thrive in a fast-paced environment, comfortable with unpredictability, navigating and managing change.
- Support fan engagement across the fragmented media landscape.
- Develop and implement CRM strategies, leveraging first-party data to enhance fan experiences and drive business results.
Requirements:
- Experience working in a multi-discipline agency team, being the ‘go-to’ for client and internal team.
- Specialism in customer/fan engagement, including acquisition, in-life and retention.
- Be an omni-channel thinker.
- Experienced selling and delivering digital comms, content and experiences.
- Have high standards and hold the team (and yourself) accountable.
- Obsess over the detail and always be ahead of the client to anticipate and manage change.
- Be personable and a strong communicator to influence client and team decisions.
- Have the ability and appetite to help grow the account - supporting the business lead and create growth opportunities through strategic recommendations.
- Love what you do and be a good, fun person to work with.
How we help you Thrive:
- 25 days annual leave + 1 Volunteer Day.
- Enhanced Maternity, Adoption and Shared Parental Leave.
- Flexible Working Model with core working hours: 10am – 4pm.
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year.
- Season Ticket Loan and Cycle to Work Scheme.
- Life Assurance.
Diversity and Inclusion:
Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us. We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do.
If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.
Account Director employer: Ogilvy UK
Ogilvy UK is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity thrives and diverse talent is celebrated. With a strong focus on employee growth, we offer comprehensive benefits including flexible working hours, generous leave policies, and wellness initiatives to support your well-being. Join us in our London office, where you'll collaborate with top-tier clients in the sports industry, driving impactful fan engagement strategies while enjoying a dynamic and supportive team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion! When you land that interview, let your enthusiasm for the role and the company shine through. Talk about why you love what Ogilvy does and how you can contribute to their mission. Authenticity goes a long way!
✨Tip Number 3
Prepare for the unexpected! The world of fan engagement is fast-paced and unpredictable. Be ready to discuss how you’ve navigated challenges in the past and how you can adapt to changing situations. This will show you’re the right fit for the dynamic environment at Ogilvy.
✨Tip Number 4
Don’t forget to follow up! After your interview, shoot a quick thank-you email to express your appreciation for the opportunity. It’s a simple gesture that keeps you top of mind and shows you’re genuinely interested in the position.
We think you need these skills to ace Account Director
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Account Director role. Highlight your experience in fan engagement and partnership activation, as well as any relevant projects you've worked on that align with Ogilvy's values.
Showcase Your Passion:Let your enthusiasm for sports and fan engagement shine through in your application. We want to see that you love what you do and can bring that energy to our team!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to convey your skills and experiences, making it easy for us to see why you're a great fit for the role.
Apply Through Our Website:Don't forget to submit your application through our website! This ensures it gets to the right people quickly and helps us keep track of all applications efficiently.
How to prepare for a job interview at Ogilvy UK
✨Know Your Stuff
Before the interview, dive deep into Ogilvy's work, especially in fan engagement and sports partnerships. Familiarise yourself with their major clients and campaigns, like those involving Formula 1 or FIFA. This knowledge will help you speak confidently about how your experience aligns with their needs.
✨Showcase Your Strategic Mindset
Be prepared to discuss specific examples where you've successfully navigated complex client challenges. Highlight your ability to think strategically and how you've used data to enhance fan experiences. This will demonstrate that you can be the 'go-to' person for clients.
✨Embrace the Fast-Paced Environment
Ogilvy thrives on unpredictability, so share experiences where you've thrived under pressure. Talk about how you've managed change and made quick decisions in dynamic situations. This will show that you're ready for the fast-paced nature of the role.
✨Be Personable and Engaging
Your communication skills are key! Practice being personable and engaging during the interview. Use anecdotes that showcase your relationship management skills and how you've built trust with clients and teams. Remember, they want someone who is not just skilled but also fun to work with!
